Articles by tag: consumer experience
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Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]
How Narratives Power Impactful Experience Design
On this episode of Experience by Design, host Bryan Meszaros welcomed Abigail Honor, Founder of Lorem Ipsum Corp, for a discussion on how growth in the field of experience design has made finding great talent simpler. Lorem Ipsum is a “multidisciplinary firm specializing in the planning, design and production of experiences.” That’s a broad definition, […]
Addressing Retail’s Experience Challenges with Data
As a Senior Manager on the Strategy and Insights for Retail and Consumer Goods team at Salesforce, Caila Schwartz’s goal is simple – help retailers gain a competitive edge via actionable data and insights. Schwartz joined Retail Refined for a conversation with host Melissa Gonzalez on how that goal takes shape in practice, diving […]
Harmonic Retail and Beyond in the Modern Retail Landscape
On this episode of the MarketScale Retail podcast, host Tyler Kern was joined by DeAnn Campbell, Vice President, Retail Strategy and Insights for Harbor Retail. Harbor Retail is committed to the idea of Harmonic Retail, which it defines as an ecosystem where online and offline experiences “interact, enrich and react” to one another in […]
Fusion: The XR Revolution is a Team Effort
In 2016, Nintendo launched the wildly popular Pokemon GO, introducing everyday consumers to the joys of augmented reality (AR). The Oculus virtual reality (VR) headset is just one of many popular wearables that allow gamers to immerse themselves in a virtual world. The extended reality revolution is happeninQg before our eyes. In this inaugural episode […]