Harmonic Retail and Beyond in the Modern Retail Landscape

 

On this episode of the MarketScale Retail podcast, host Tyler Kern was joined by DeAnn Campbell, Vice President, Retail Strategy and Insights for Harbor Retail.

Harbor Retail is committed to the idea of Harmonic Retail, which it defines as an ecosystem where online and offline experiences “interact, enrich and react” to one another in a more symbiotic fashion that meets the growing expectations surrounding modern customer experiences.

To that end, Kern and Campbell spent this episode of the podcast diving into that philosophy, as well as exploring where retail’s been and where it’s headed, the fundamental shifts in who is shopping and how, and how retailers can adapt to that changing landscape.

“The traditional path to purchase has changed almost overnight in retail years,” Campbell said. “Energy and convenience are some of the most important shopping currencies out there. Time is now the luxury, and retailers, today, who help shoppers access a wider range of products and services with fewer steps are really going to come out the winners of this.”

A rise is multi-generational households has also led to a greater emphasis on family needs and full family involvement in today’s retail landscape.

Campbell said, among many strategies, creating beneficial partnerships and ecosystems and focusing on developing a responsive framework that helps retailers stay in tune with shifting customer demands can help retailers keep pace.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More