On this episode of the MarketScale Retail podcast, host Tyler Kern was joined by DeAnn Campbell, Vice President, Retail Strategy and Insights for Harbor Retail.

Harbor Retail is committed to the idea of Harmonic Retail, which it defines as an ecosystem where online and offline experiences “interact, enrich and react” to one another in a more symbiotic fashion that meets the growing expectations surrounding modern customer experiences.

To that end, Kern and Campbell spent this episode of the podcast diving into that philosophy, as well as exploring where retail’s been and where it’s headed, the fundamental shifts in who is shopping and how, and how retailers can adapt to that changing landscape.

“The traditional path to purchase has changed almost overnight in retail years,” Campbell said. “Energy and convenience are some of the most important shopping currencies out there. Time is now the luxury, and retailers, today, who help shoppers access a wider range of products and services with fewer steps are really going to come out the winners of this.”

A rise is multi-generational households has also led to a greater emphasis on family needs and full family involvement in today’s retail landscape.

Campbell said, among many strategies, creating beneficial partnerships and ecosystems and focusing on developing a responsive framework that helps retailers stay in tune with shifting customer demands can help retailers keep pace.

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