Wednesday, September 30, 2026

Expert Intelligence

The MarketScale Network

Real insight from the people actually doing the work: operators, engineers, and leaders across 17 B2B industries.

18,000+ articles·17 industries·updated daily

MarketScale NetworkPublished

Only 33% of utilities call their asset management advanced, IFS survey finds

Energy

Only 33% of utility executives call asset management advanced, IFS survey finds

IFS surveyed 850 utility executives, and nearly half say siloed operational data holds them back.

Read full article →Sep 30

Element’s Charlotte lab makes tensile specimens from turbine blade roots

Daniel Steele says Element's Charlotte lab low-stress grinds specimens cut from CFM56 blade roots, and knows of no other lab grinding specimens that small.

Article · September 30, 2026Read →

Sciences

AI shows up in all five tracks at ISPE's 2026 Annual Meeting

ISPE's 2026 Annual Meeting chairs explain why AI has no track of its own and shows up across all five, from discovery to governance.

Article · September 30, 2026Read →

Industrial IoT

For constant plant-floor process streams, a data historian is often a better fit than SQL Server or Oracle

Bill Schmidt explains why high-speed plant-floor process data belongs in a data historian, and where SQL Server and Oracle still earn their keep.

Article · September 30, 2026Read →

Business Services

The Early Scale: Siemens Canada to develop a digital twin for Rock Tech

Digital twins and AI in marketing are reshaping B2B landscapes, urging businesses to innovate. Explore Siemens' latest and AI adoption metrics.

Article · September 30, 2026Read →

Featured companies

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MarketScale in 60 seconds

One-minute audio briefs on the stories moving B2B across all 17 industries. Press play to catch up on what your market is acting on, then read the full story.

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Element’s Charlotte lab makes tensile specimens from turbine blade roots

0:001:00

Engineering & Construction

Element’s Charlotte lab makes tensile specimens from turbine blade roots

Read

Sciences

AI shows up in all five tracks at ISPE's 2026 Annual Meeting

Read

Industrial IoT

For constant plant-floor process streams, a data historian is often a better fit than SQL Server or Oracle

Read

Industrial IoT

CED: Specify holding brakes where gravity can move a servo axis

Read

Energy

Only 33% of utility executives call asset management advanced, IFS survey finds

Read

Energy

Siemens Canada to build a digital twin of Rock Tech's Ontario lithium converter

Read

Building Management

Albuquerque retrofit cuts health center’s annual electricity bill to $20,118 in 2025

Read

Food & Beverage

Dogs and cats approached and ate the microbial-protein bowl first in an in-home test

Read

Marketing Tech

9% of bank and credit union marketing teams use AI agents that can act

Read

Education Technology

Hawkeye Community College to lead Iowa STRONG Workforce Pell push

Read

Building Management

Phone-based access control with no network at a UK student housing site

Read

Marketing Tech

Google will stop counting display ad impressions that never render in February 2027

Read

Featured Creator Hubs

See all →

Amazon

Amazon's expert content for enterprise technology and commerce buyers.

Key points

Enterprise leaders seeking AWS, logistics, and retail technology insights
Amazon's operational expertise translated for B2B decision-makers
Cloud infrastructure and supply chain content from subject-matter experts

Enter channel →

GE HealthCare

Precision care tools built for clinicians and health systems.

Key points

AI-powered imaging and diagnostics for hospital decision-makers
Clinical workflow optimization across cardiology, oncology, radiology
Hardware-software integration expertise for precision medicine adoption

Enter channel →

Intel

Silicon and AI platforms powering enterprise and edge compute.

Key points

Enterprise buyers seeking AI-optimized semiconductor solutions for data centers
Edge computing deployment strategies across healthcare, retail, manufacturing sectors
Industry-specific silicon performance optimization for workload-intensive applications

Enter channel →

Latest

Any servo axis gravity can pull down needs a holding brake, CED says

Industrial IoT

CED: Specify holding brakes where gravity can move a servo axis

CED's Nicholas Rodacz shows why a spring-set holding brake belongs on any servo axis that stores energy, and why it must be in the original spec.

Read →Sep 30

Sciences

Crown Bioscience's San Diego site fits the tumor model to the therapy, not the reverse

Crown Bioscience's San Diego CRO designs preclinical oncology models to match specific therapies, including orthotopic brain tumors and post-treatment PDX…

Read →Sep 30

Energy

Siemens Canada to build a digital twin of Rock Tech's Ontario lithium converter

Siemens Canada will develop a digital twin for Rock Tech's planned Red Rock Converter and support the DFS, expected to be finalized by mid-December 2026.

Read →Sep 29

Albuquerque health center's power bill drops from over $44,000 to $20,118

Building Management

Albuquerque retrofit cuts health center’s annual electricity bill to $20,118 in 2025

A failed HVAC system sparked an energy retrofit at Albuquerque's Dede Feldman center. Its electric bill fell from over $44,000 a year to $20,118 in 2025; through August 2026, costs were $14,724.

Read →Sep 29

Dogs and cats chose MicroHarvest's microbial-protein kibble first in a home bowl test

Food & Beverage

Dogs and cats approached and ate the microbial-protein bowl first in an in-home test

In a short-term, in-home study, dogs and cats preferred the microbial-protein bowl over the control diet.

Read →Sep 29

Only 9% of bank marketing teams use AI agents that can act

Marketing Tech

9% of bank and credit union marketing teams use AI agents that can act

Cornerstone Advisors finds 63% of bank and credit union marketers use AI to write. Four-to-six-week compliance reviews still set the pace.

Read →Sep 29

Across Industries

Hawkeye Community College leads push for 50-plus Pell-eligible job programs

Education Technology

Hawkeye Community College to lead Iowa STRONG Workforce Pell push

Iowa STRONG grant funds will also support wage-record reporting and statewide outcomes data.

Read →Sep 29

Building Management

Phone-based access control with no network at a UK student housing site

Paxton's Solo needs no network infrastructure at the property, using phones as credentials to open doors via Bluetooth and mobile data where needed.

Read →Sep 29

Referral blasts find a bed, not the right bed for the patient

Healthcare

BedConnect’s Lindsey Joseph on matching post-acute care to patient needs

BedConnect’s founder discusses clinical fit, payer coverage and bed availability. CMS guidance adds patient preferences and quality data to the discharge-planning picture.

Read →Sep 29

Students want value this semester, not a degree payoff three years out

Education Technology

ASU’s Work+ aims to make campus jobs count toward career readiness

Working students demand incremental value during studies. ASU's Work Plus Collective redesigns jobs and curriculum to deliver career skills every semester, not…

Read →Sep 29

Marketing Tech

Google will stop counting display ad impressions that never render in February 2027

From Feb. 17, 2027, AdSense and Ad Manager count display ads only once they start rendering. Slow-loading ads will now cost publishers counted impressions.

Read →Sep 29

Energy

Blue Energy asks NRC to approve building the gas portion of its Texas plant first

Blue Energy's NRC filing for its Texas project asks for approval to build the gas portion and balance of plant before the nuclear reactors.

Read →Sep 29

Vindral wins a 2026 tech Emmy for frame-accurate monitoring in a web browser

Professional AV

Vindral shares an Emmy honour for frame-accurate browser monitoring

Vindral shares an Emmy honour with NBCUniversal, Disney and Amazon for browser-based, frame-accurate remote monitoring.

Read →Sep 28

Apartment projects on hold are coming back pricier, NMHC survey finds

Engineering & Construction

NMHC survey: 37% raised pricing on projects on hold

37% of NMHC survey respondents raised pricing on projects on hold, up from 17% in June, as starts slowed and costs rose.

Read →Sep 28

Transportation

More than half of the 2027 FreightTech100 weren't on last year's list

The 2027 FreightTech100 marks the eighth year of FreightWaves' FreightTech Awards. Vendors like Shipwell are pitching their AI in hours saved.

Read →Sep 28

More Creator Hubs

See all →

EY

Global professional services insight for enterprise decision-makers.

Key points

Enterprise leaders navigating capital markets and workforce transformation
Data-backed expert perspectives from global professional services network
Operational challenges and strategic insights for large organizations

Enter channel →

Verizon Partner Network

Channel partner resources for Verizon business solutions.

Key points

Resellers and agents monetize Verizon's 5G, SD-WAN, IoT enterprise solutions
Co-sell resources, training, and go-to-market enablement for partners
Program updates and solution deep-dives for channel partner success

Enter channel →

Philips Professional Display Solutions

Commercial displays and digital signage built for business environments.

Key points

AV integrators and facilities buyers selecting commercial display hardware
Deployment best practices and use-case matching for retail, corporate, hospitality
Technology selection guidance helping procurement teams right-size display solutions

Enter channel →

Mitsubishi Power

Power generation equipment and decarbonization solutions for utilities and industry.

Key points

Gas turbines and hydrogen systems for utility decarbonization strategies
Grid-scale storage and power reliability for operations executives
Fossil-fuel transition pathways to zero-carbon infrastructure solutions

Enter channel →

Safran

Assured positioning and timing for defense and critical infrastructure.

Key points

GPS-independent timing solutions for denied signal environments
Defense and critical infrastructure leaders securing resilient navigation
Technical expertise in inertial systems and PNT redundancy

Enter channel →

Vecna Robotics

Autonomous mobile robots for warehouse and logistics automation

Key points

Autonomous robots integrate seamlessly into existing warehouse operations
Pivotal software orchestrates coordinated material handling at scale
Self-driving equipment replaces manual labor, proving measurable ROI quickly

Enter channel →

Deep Dives

Software & Technology

Adobe's AI-first recurring revenue grew more than 150% in a year

Adobe's AI-first ARR grew more than 150% year over year. Adobe now reports as one segment built for unified selling.

Read →Sep 28

Marketing Tech

Uniphore's new Marketing AI builds a small AI model for every customer

Uniphore's Marketing AI gives each customer a fine-tuned small language model, simulates campaigns before spend, and runs on premises if needed.

Read →Sep 28

How a Labor Day calendar shift can make a weekly travel comparison look weak

Hospitality

How holiday calendar shifts can skew weekly travel comps

A calendar shift can move holiday travel into a different comparison week than the year before, making one week look weak and the next look strong.

Read →Sep 28

Professional AV

Certified Teams Rooms kit from Nureva and AudioCodes needs no ceiling mics

Nureva's HDL310 and three AudioCodes devices are now Teams Rooms certified as an Android kit for medium rooms, with no tabletop or ceiling mics needed.

Read →Sep 28

Industrial IoT

Mapbox says Traffic 2.0 gets arrival times right on 98% of trips

At BUILD, Mapbox introduced Traffic 2.0, a Places API in public preview, and agent tools. The 98% ETA claim is what fleet teams can test first.

Read →Sep 28

Engineering & Construction

CMHA’s 2026 report estimates paver and wall production

CMHA's 2026 Hardscape Production Report analyzes segmental concrete pavement and retaining wall production across the US and Canada.

Read →Sep 28

Industry Spotlight

Ellucian Harnesses AI for 10,000 Academic Procedures

Business Services

The Early Scale: Ellucian’s process catalog, Amazon delivery and forecast accuracy

AI reshapes B2B - Ellucian's 10,000 procedures, Amazon's Prime delivery to third-party sites, Phocas on distributor sales forecasts.

Read →Sep 28

Outreach earns Forrester's top score on 15 of 22 revenue platform criteria

Marketing Tech

Outreach earns 5 out of 5 in 15 of 22 Forrester Wave criteria

Outreach scored 5 on 15 of 22 criteria in Forrester's Q3 2026 revenue orchestration Wave. Several of those marks grade what happens after the demo.

Read →Sep 28

Food & Beverage

McDonald's pilots ads on drive-thru order boards in 450 company-owned US restaurants

McDonald’s is testing ads on drive-thru ordering screens at 450 company-owned U.S. stores and wants a $1 billion media business over time.

Read →Sep 27

Trend-driven supplement formulas often don’t earn repeat orders, Licata says

Food & Beverage

Licata says few trend-driven formulas at his shop get reordered

A contract manufacturer says some quick-trend supplement launches draw few repeat orders. SIRIO Europe is pitching longevity products designed for daily habits.

Read →Sep 27

Sports & Entertainment

Northwestern's Ryan Field seats 35,000, the Big Ten's smallest capacity

Ryan Field has 35,000 seats, none more than 136 feet from the field, and a 200,000-square-foot plaza that will host six Chicago food vendors.

Read →Sep 27

Impact Public Schools wants an AI tool that sorts students into intervention groups

Education Technology

Impact Public Schools wants software to sort students into intervention tiers

A Washington charter network wants custom software to tier students from benchmark data, and North Kansas City seeks a data dashboard.

Read →Sep 27

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The MarketScale Network

Only 33% of utility executives call asset management advanced, IFS survey finds

Element’s Charlotte lab makes tensile specimens from turbine blade roots

AI shows up in all five tracks at ISPE's 2026 Annual Meeting

For constant plant-floor process streams, a data historian is often a better fit than SQL Server or Oracle

The Early Scale: Siemens Canada to develop a digital twin for Rock Tech

Amazon

GE HealthCare

Intel

CED: Specify holding brakes where gravity can move a servo axis

Crown Bioscience's San Diego site fits the tumor model to the therapy, not the reverse

Siemens Canada to build a digital twin of Rock Tech's Ontario lithium converter

Albuquerque retrofit cuts health center’s annual electricity bill to $20,118 in 2025

Dogs and cats approached and ate the microbial-protein bowl first in an in-home test

9% of bank and credit union marketing teams use AI agents that can act

Hawkeye Community College to lead Iowa STRONG Workforce Pell push

Phone-based access control with no network at a UK student housing site

BedConnect’s Lindsey Joseph on matching post-acute care to patient needs

ASU’s Work+ aims to make campus jobs count toward career readiness

Google will stop counting display ad impressions that never render in February 2027

Blue Energy asks NRC to approve building the gas portion of its Texas plant first

Vindral shares an Emmy honour for frame-accurate browser monitoring

NMHC survey: 37% raised pricing on projects on hold

More than half of the 2027 FreightTech100 weren't on last year's list

EY

Verizon Partner Network

Philips Professional Display Solutions

Mitsubishi Power

Safran

Vecna Robotics

Adobe's AI-first recurring revenue grew more than 150% in a year

Uniphore's new Marketing AI builds a small AI model for every customer

How holiday calendar shifts can skew weekly travel comps

Certified Teams Rooms kit from Nureva and AudioCodes needs no ceiling mics

Mapbox says Traffic 2.0 gets arrival times right on 98% of trips

CMHA’s 2026 report estimates paver and wall production

The Early Scale: Ellucian’s process catalog, Amazon delivery and forecast accuracy

Outreach earns 5 out of 5 in 15 of 22 Forrester Wave criteria

McDonald's pilots ads on drive-thru order boards in 450 company-owned US restaurants

Licata says few trend-driven formulas at his shop get reordered

Northwestern's Ryan Field seats 35,000, the Big Ten's smallest capacity

Impact Public Schools wants software to sort students into intervention tiers

Find what mattersto you right now.

See what your industry could publish

One insight per week.No noise.

You read the industry. Now own the conversation.

More from MarketScale

The MarketScale Network

Only 33% of utility executives call asset management advanced, IFS survey finds

Element’s Charlotte lab makes tensile specimens from turbine blade roots

AI shows up in all five tracks at ISPE's 2026 Annual Meeting

For constant plant-floor process streams, a data historian is often a better fit than SQL Server or Oracle

The Early Scale: Siemens Canada to develop a digital twin for Rock Tech

Amazon

GE HealthCare

Intel

Siemens Canada to build a digital twin of Rock Tech's Ontario lithium converter

Crown Bioscience's San Diego site fits the tumor model to the therapy, not the reverse

Dogs and cats approached and ate the microbial-protein bowl first in an in-home test

Hawkeye Community College to lead Iowa STRONG Workforce Pell push

Phone-based access control with no network at a UK student housing site

BedConnect’s Lindsey Joseph on matching post-acute care to patient needs

ASU’s Work+ aims to make campus jobs count toward career readiness

Google will stop counting display ad impressions that never render in February 2027

Blue Energy asks NRC to approve building the gas portion of its Texas plant first

Vindral shares an Emmy honour for frame-accurate browser monitoring

NMHC survey: 37% raised pricing on projects on hold

More than half of the 2027 FreightTech100 weren't on last year's list

Adobe's AI-first recurring revenue grew more than 150% in a year

Uniphore's new Marketing AI builds a small AI model for every customer

How holiday calendar shifts can skew weekly travel comps

Certified Teams Rooms kit from Nureva and AudioCodes needs no ceiling mics

CED: Specify holding brakes where gravity can move a servo axis

EY

Verizon Partner Network

Philips Professional Display Solutions

Mitsubishi Power

Safran

Vecna Robotics

Mapbox says Traffic 2.0 gets arrival times right on 98% of trips

Find what matters
to you right now.

One insight per week.
No noise.

Find what matters
to you right now.

One insight per week.
No noise.