How IPs and Technology are Delivering on Storytelling at Amusement Parks

Today’s entertainment landscape is as bountiful as it has ever been. With competition coming from new arenas like streaming services, theme parks have reimagined themselves to stay attractive. This change has not been accomplished solely through higher and faster rides, but by using the latest technological tools available.

“We have to change the way we’ve thought in the past. It’s not all about a big piece of steel in the sky that they (consumers) see miles away,” John Kageorge, Communications Director at Dynamic Attractions said. “You have to engage with people on a one-to-one level.”

Many parks are using intellectual property (IP) agreements to connect better with their audience. Brands like the Harry Potter franchise are being used to drive consumers through park turnstiles.

“We create these relationships that we have, fake as they may be, in our mind that we know Harry [Potter]. We’ve watched him grow up and we want to engage with him again. So, IP is very, very powerful,” Kageorge said.

These relationships also reinforce the point that park goers do not necessarily care for one type of ride over another, but that they are looking for the best overall experience, according to Kageorge.

“People are not driven by what kind of ride it is,” he said. “In fact, it’s about how to best engage the guests with a story.”

While the extravagant steel roller coasters will continue to play a major role in theme parks, their greatest value may come as the vehicles that let riders connect with their favorite brands and stories.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More