How IPs and Technology are Delivering on Storytelling at Amusement Parks

Today’s entertainment landscape is as bountiful as it has ever been. With competition coming from new arenas like streaming services, theme parks have reimagined themselves to stay attractive. This change has not been accomplished solely through higher and faster rides, but by using the latest technological tools available.

“We have to change the way we’ve thought in the past. It’s not all about a big piece of steel in the sky that they (consumers) see miles away,” John Kageorge, Communications Director at Dynamic Attractions said. “You have to engage with people on a one-to-one level.”

Many parks are using intellectual property (IP) agreements to connect better with their audience. Brands like the Harry Potter franchise are being used to drive consumers through park turnstiles.

“We create these relationships that we have, fake as they may be, in our mind that we know Harry [Potter]. We’ve watched him grow up and we want to engage with him again. So, IP is very, very powerful,” Kageorge said.

These relationships also reinforce the point that park goers do not necessarily care for one type of ride over another, but that they are looking for the best overall experience, according to Kageorge.

“People are not driven by what kind of ride it is,” he said. “In fact, it’s about how to best engage the guests with a story.”

While the extravagant steel roller coasters will continue to play a major role in theme parks, their greatest value may come as the vehicles that let riders connect with their favorite brands and stories.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Construction of the HPC Data Center is Prime Destination for AI Progression
May 17, 2024

As digital infrastructure continues to evolve, the strategic development of data centers is crucial. A recent update from Applied Digital celebrates the progress of the company’s HPC Data Center in Ellendale, North Dakota, positioning it as a pivotal player in the advancement of AI technologies. Highlighted in this special video is the HPC Data…

Read More
Nick Phillips of Applied Digital talks community engagement
Community Engagement is Key for Companies Aiming to Support and Impact Local Communities
May 17, 2024

Corporate responsibility is under the microscope but Applied Digital readily stands out for its positive impact on local communities. As part of the broader discussion on community engagement and economic development, there are several things companies can do to contribute to local prosperity. For a special episode for Applied Digital, Nick Phillips, EVP of…

Read More
Ellendale HPC Datacenter
Ellendale HPC Datacenter
May 17, 2024

The shell of our groundbreaking Ellendale HPC Datacenter is nearly complete! With each panel and beam, we’re closer to launching a hub with unmatched AI capabilities, designed for high-density computing. Watch as we shape the future of AI infrastructure

Read More
Sunstone Partners’ 2024 planning and strategy
Sunstone Partners Offsite 2024
May 17, 2024

Sunstone Partners’ 2024 planning and strategy meeting was held offsite in Calistoga, CA this year.  During the event the team bonded in fun activities like wine making and fantastic meals.  On the business side, there was reflection on the significant accomplishments of the team for the year, as well as focusing on upcoming goals…

Read More