Articles by tag: authentic reality

Artificial Reality, Virtual Reality, Authentic Reality: Why Guests Want More Than Technology

When walking through a Harry Potter or Star Wars attraction at an amusement park, it may seem like an escape from reality. Park guests can immerse themselves in another world and leave Read more

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education system
Assessment in Our Education System: A Barrier and an Opportunity
November 30, 2022

In today’s time-based education system, Students take tests and receive assessments based on those results. But what are the takeaways and feedback for students? Do students understand the results, where they went right, or where they went wrong? What are the quality levels of these assessments, and do they provide opportunities to improve a […]

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franchise
Opportunities Available for Women in Franchising
November 30, 2022

It may come as a surprise to some, but entrepreneurship is experiencing growth after the pandemic as many people have decided that they want to work for themselves. A great way to become your own boss is to start a franchise. However, the rate of women who own franchises is falling behind their male […]

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Predicting Consumer Behavior to Make Retail Smarter
November 30, 2022

Retail has always been a gamble. What if it didn’t have to be a risk? Retailers are eager to understand consumer behavior and desires before committing to inventory. As expectations for environmentally conscious business practices, retailers are steering away from waste. First Insight helps businesses reach sustainability goals and accurately forecast consumer behavior. How […]

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Artificial Reality, Virtual Reality, Authentic Reality: Why Guests Want More Than Technology
December 10, 2019
When walking through a Harry Potter or Star Wars attraction at an amusement park, it may seem like an escape from reality. Park guests can immerse themselves in another world and leave Read more
Is “Authentic Reality” Next in Entertainment?
December 6, 2019
Augmented reality (AR) and virtual reality (VR) have become popular vehicles for content creation in and outside of amusement parks. They are able to transport consumers to new worlds and Read more
How IPs and Technology are Delivering on Storytelling at Amusement Parks
December 4, 2019
Today’s entertainment landscape is as bountiful as it has ever been. With competition coming from new arenas like streaming services, theme parks have reimagined themselves to stay Read more