Is “Authentic Reality” Next in Entertainment?

Augmented reality (AR) and virtual reality (VR) have become popular vehicles for content creation in and outside of amusement parks. They are able to transport consumers to new worlds and experiences unlike any device in the past, but their real strength may lie in the form of a third ‘reality’. That would be authentic reality, or the ability for a brand to connect with a user and elevate their experience through emotion.

That is what George Walker, Creative Director at Universal Studios Orlando said is the next step for entertainment industry. He was one of several industry experts at IAAPA 2019 who believes in the power of storytelling to improve entertainment value at amusement parks.

“If you’re using AR and VR and artificial reality, all of that together, throw in the authentic element to it to help tell that story and authentic reality just takes us that much further,” he said.

Every person who buys a ticket to an amusement park has different preferences, but as technology and an emphasis on storytelling continue to grow, parks are now better suited to customize their offerings to anyone.

“People can only learn, our brains can only learn and remember things when they can build some emotional connections,” Söhret Pakis, Director of Marketing at Polin Waterparks said.

MarketScale’s Voice of B2B Daniel Litwin caught up with insiders from several areas of the theme and attraction park industry at IAAPA 2019 to see how they continue to evolve as technology and consumer demands change.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Simply Shipped: How Technology Accelerates Logistics Engines
September 30, 2022
 Since the COVID-19 pandemic erupted, we have constantly been hearing about supply chain shortages and backups causing delays in product deliveries in multiple sectors. Sanil Mahajan, Global Head – Read more
Beyond the Concept: Managing the Risk of Using Out-of-Date Parts and Products in a Facility
September 30, 2022
 Facilities can ill afford to have equipment go down with today’s supply chain challenges. Lost hours could quickly become lost days if a replacement is unavailable. Sam Cafferata, Principal Engineer Read more
Highlights of the 2022 Battery Show
The Most POWERFUL Conference of the Year, The Battery Show 2022
September 30, 2022
Grant Harrell, host of Are We There Yet? had the pleasure of attending Informa Markets’ The Battery Show in Novi, Michigan from September 13-15, 2022. The show featured the latest trends and topics Read more