Articles by tag: virtual reality

Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers

Metaverse marketing
The Metaverse has been growing since 2020 and is predicted to hit $800 billion by 2024. The Metaverse has always been extremely popular with the gaming industry, but there are more Read more

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Anamorphic
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
March 24, 2023

The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses.  By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]

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gap between the real world and the metaverse
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
March 24, 2023

How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]

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authenticity
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
March 24, 2023

Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]

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Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers
March 22, 2023

The Metaverse has been growing since 2020 and is predicted to hit $800 billion by 2024. The Metaverse has always been extremely popular with the gaming industry, but there are more areas where the Metaverse has been proven to generate revenue for companies. Retailers are now expanding and using Metaverse marketing to reach younger generations […]

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Top Brands Are Marketing Over the Metaverse. Should Your Company Do the Same?
February 23, 2023

Since Meta’s 2021 launch, the business world has felt a more acute buzz for the inherent potential surrounding the metaverse. Billed as the future of the internet, this nascent but growing web of digital 3D worlds gives people and companies the ability to interact in more holistic ways. Big names like Gucci and Lego […]

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Metaverse Struggles to Achieve Mass Adoption as Funding Continues to Fall
November 17, 2022

The Sims may be one of the best-selling video game franchises of all-time, but companies are struggling to make that digital world a reality. Funding has been on a steady decline over the past year for the metaverse as it has struggled to achieve mass adoption across a wide user base. This trend has […]

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Making Virtual System Design a Reality with Ken Brueck of Modus VR
June 30, 2022

Designing a physical space and imagining what it looks like can be hard, but new technology is making it easier than ever. Pro AV Today host Ben Thomas talked with Ken Brueck, co-founder of Modus VR, a new piece of tech that is leading the way in virtual design. Brueck says the idea came […]

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Into the Metaverse with Ori Inbar
April 20, 2022

The metaverse has grabbed the attention of people worldwide. The term frequently appears from television shows to movies and everywhere in between, bringing awareness of emerging technologies to the masses. Haptic Feedback host Dan Cui, VP Sales and Business Development, Shockoe, spoke with Ori Inbar, Co-Founder & CEO of AugmentedReality.org, to discuss how the metaverse […]

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Envy Gaming Founder Shares the Details of the OpTic Gaming Merger
November 15, 2021

Key Points: Esports leaders merge to drive innovation in the field. Fans are excited about the merger and what’s to come. The brands look to expand beyond esports to media ventures. Commentary: The big news in the esports world is the merger of Envy Gaming and OpTic Gaming. This unification brings together two of […]

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Bridging the Gap Between Reality and the Digital VR Metaverse
June 4, 2021

What is the digital metaverse, and what role will this play for our society as we become more and more integrated with the technology we use every day? On this episode of the Breaking New Ground podcast, host Joel Pennington has brought in two guests – Samuel Arsenault-Brassard and Johan Hanegraaf – to answer […]

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Why VR and Robotics Need Realistic Touch Feedback
June 1, 2021

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.   There are […]

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Imagination Is a Muscle: How Immersive Experiences Engage Visitors
May 19, 2021

Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.   Host Bryan Meszaros welcomes Trent Oliver, Principal and Managing Director of Blue Telescope. […]

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