Articles by tag: virtual reality
The fusion of technology and creativity is setting new standards for audience engagement and event personalization at live events. Live events technology such as augmented and virtual reality are now at the forefront, offering immersive experiences that bridge the gap between the digital and physical worlds. AI and machine learning are also revolutionizing event […]
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Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities
Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their […]
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Future-Proofing B2B Marketing: The Critical Role of 3D Interactive Training and Product Demos
As the global business community eagerly anticipates the launch of Apple Vision Pro on February 2, 2024, a significant transformation is underway in the realm of B2B marketing. This transformative era is characterized by the rising prominence of 3D interactive training and product demonstrations. These technologies are revolutionizing the ways in which businesses engage with […]
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International & Interactive Mixed Reality Art is a Showing AV Pros the Value of “Digital Plasticity”
The design of new art mediums in Web3 is as much a social coordination as it is a technological cooperation. Designers, engineers, and visionaries are now able to collaborate to create mixed reality art, working in augmented mixed reality frameworks so as to define and refine the architecture of the metaverse. By using digital plasticity, […]
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Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers
The Metaverse has been growing since 2020 and is predicted to hit $800 billion by 2024. The Metaverse has always been extremely popular with the gaming industry, but there are more areas where the Metaverse has been proven to generate revenue for companies. Retailers are now expanding and using Metaverse marketing to reach younger generations […]
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Top Brands Are Marketing Over the Metaverse. Should Your Company Do the Same?
Since Meta’s 2021 launch, the business world has felt a more acute buzz for the inherent potential surrounding the metaverse. Billed as the future of the internet, this nascent but growing web of digital 3D worlds gives people and companies the ability to interact in more holistic ways. Big names like Gucci and Lego […]
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Metaverse Struggles to Achieve Mass Adoption as Funding Continues to Fall
The Sims may be one of the best-selling video game franchises of all-time, but companies are struggling to make that digital world a reality. Funding has been on a steady decline over the past year for the metaverse as it has struggled to achieve mass adoption across a wide user base. This trend has […]