Articles by tag: virtual reality

Big Box Stores Redefine Retail with Spaces Blending Personalization, Technology, and Community Engagement

big box retailers

As the retail landscape continues to evolve, big box retailers are increasingly focusing on transforming their spaces to cater to the experience economy. This shift comes as studies reveal that consumers are seeking more than just products; they desire immersive experiences that enhance their shopping journeys. The integration of advanced technologies such as virtual…

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High-Quality Live Events Technology is the Secret Weapon for Unforgettable Experiences

The fusion of technology and creativity is setting new standards for audience engagement and event personalization at live events. Live events technology such as augmented and virtual reality are now at the forefront, offering immersive experiences that bridge the gap between the digital and physical worlds. AI and machine learning are also revolutionizing event…

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Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities

Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their…

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Future-Proofing B2B Marketing: The Critical Role of 3D Interactive Training and Product Demos

As the global business community eagerly anticipates the launch of Apple Vision Pro on February 2, 2024, a significant transformation is underway in the realm of B2B marketing. This transformative era is characterized by the rising prominence of 3D interactive training and product demonstrations. These technologies are revolutionizing the ways in which businesses engage with…

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International & Interactive Mixed Reality Art is a Showing AV Pros the Value of “Digital Plasticity”

The design of new art mediums in Web3 is as much a social coordination as it is a technological cooperation. Designers, engineers, and visionaries are now able to collaborate to create mixed reality art, working in augmented mixed reality frameworks so as to define and refine the architecture of the metaverse. By using digital plasticity,…

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Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers

The Metaverse has been growing since 2020 and is predicted to hit $800 billion by 2024. The Metaverse has always been extremely popular with the gaming industry, but there are more areas where the Metaverse has been proven to generate revenue for companies. Retailers are now expanding and using Metaverse marketing to reach younger generations…

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Top Brands Are Marketing Over the Metaverse. Should Your Company Do the Same?

Since Meta’s 2021 launch, the business world has felt a more acute buzz for the inherent potential surrounding the metaverse. Billed as the future of the internet, this nascent but growing web of digital 3D worlds gives people and companies the ability to interact in more holistic ways. Big names like Gucci and Lego…

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innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

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Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

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Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

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Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

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Other Articles
Metaverse Struggles to Achieve Mass Adoption as Funding Continues to Fall
November 17, 2022

The Sims may be one of the best-selling video game franchises of all-time, but companies are struggling to make that digital world a reality. Funding has been on a steady decline over the past year for the metaverse as it has struggled to achieve mass adoption across a wide user base. This trend has…

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Making Virtual System Design a Reality with Ken Brueck of Modus VR
June 30, 2022

Designing a physical space and imagining what it looks like can be hard, but new technology is making it easier than ever. Pro AV Today host Ben Thomas talked with Ken Brueck, co-founder of Modus VR, a new piece of tech that is leading the way in virtual design. Brueck says the idea came…

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Into the Metaverse with Ori Inbar
April 20, 2022

The metaverse has grabbed the attention of people worldwide. The term frequently appears from television shows to movies and everywhere in between, bringing awareness of emerging technologies to the masses. Haptic Feedback host Dan Cui, VP Sales and Business Development, Shockoe, spoke with Ori Inbar, Co-Founder & CEO of AugmentedReality.org, to discuss how the metaverse…

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Envy Gaming Founder Shares the Details of the OpTic Gaming Merger
November 15, 2021

Key Points: Esports leaders merge to drive innovation in the field. Fans are excited about the merger and what’s to come. The brands look to expand beyond esports to media ventures. Commentary: The big news in the esports world is the merger of Envy Gaming and OpTic Gaming. This unification brings together two of…

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Bridging the Gap Between Reality and the Digital VR Metaverse
June 4, 2021

What is the digital metaverse, and what role will this play for our society as we become more and more integrated with the technology we use every day? On this episode of the Breaking New Ground podcast, host Joel Pennington has brought in two guests – Samuel Arsenault-Brassard and Johan Hanegraaf – to answer…

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Why VR and Robotics Need Realistic Touch Feedback
June 1, 2021

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.   There are…

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Imagination Is a Muscle: How Immersive Experiences Engage Visitors
May 19, 2021

Whether you’re an integrator, a designer or simply a label-defying creative, the EXPERIENCE is everything. Host Bryan Meszaros explores the story behind the exhibit to understand how a carefully crafted experience traps into the human experience to connect people to place.   Host Bryan Meszaros welcomes Trent Oliver, Principal and Managing Director of Blue Telescope….

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Wavelengths: What Does the Future of 5G Really Look Like?
April 19, 2021

The era of 5G networks is upon us, but what does that really mean for the average consumer? What can people expect from the implementation of this new technology, and how will it impact our day-to-day lives? One man has an answer. Joining podcast host Daniel Litwin on this episode of the Wavelengths podcast is…

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Did COVID Lead to an Increase in VR Early Adopters?
February 15, 2021

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.   Augmented…

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