Did COVID Lead to an Increase in VR Early Adopters?

by Dan Cui on Feb 15, 2021

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On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.

Augmented reality (AR) and virtual reality (VR) have many applications, and new solutions are emerging every day. It’s becoming a regular part of daily life supporting remote learning, events, training, and marketing. But can one company bring a complete platform to the table? The answer may be yes, and host Dan Cui spoke with The Glimpse Group Founder and CEO Lyron Bentovim on the idea. The Glimpse Group includes eight AR/VR software products that apply to a vast array of industries.

Cui and Bentovim discussed each of the eight products, highlighting some of the most in-demand and innovative options. “Right now, the leading application is education and learning from lots of angles, K-12, higher ed, and corporate training,” Bentovim said.

The forced remote way of life for school and work led to the acceleration of these technologies. “The Adept Learning platform integrates AR into teaching as well as creates computer-generated scenarios for corporate learning,” Bentovim explained.

Another area of focus is healthcare. Many AR/VR applications in this space involved surgical training, but their products do much more. “It’s more about procedures and how to work in certain environments and evaluate what they’re doing,” Bentovim added.

Brand marketing is also vertical for the group, working with well-known retailers like Panera Bread. Bentovim shared this success story. “Panera Bread created an AR experience and tracked what happened after viewing, finding that 20% of users went into the store within 48 hours.”

Overall, the company received a bump in interest. They seek to be a collective solution pushing the realms of AR and VR to deliver connected and immersive experiences.