Articles by tag: immersive experiences

The Influence of Modern Entertainment on Commercial Installations

In this episode of Pro AV Today, host Ben Thomas explores the intersection of modern entertainment and commercial installations with John Steinhauer from Solotech, a company at the forefront of live events and commercial AV integrations. John shares his insights into Solotech’s journey, emphasizing their role in high-profile worldwide projects. The discussion reveals that beyond […]

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B2B Community Engagement Reinvented: Design Techniques Inspired by Online Learning and On-Demand Media Platforms

In today’s fast-paced digital landscape, innovative design strategies are crucial for capturing the attention and engagement of B2B communities. Drawing inspiration from popular online learning platforms such as MasterClass, Coursera, and Domestika, as well as on-demand media platforms like Netflix and Apple TV+, can help businesses create content that resonates with their target audience. In […]

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Health and Life Sciences at the Edge
How Augmented Reality and Immersive Technologies Can Improve Patient Outcomes

On this episode of Intel’s Health and Life Sciences at the Edge, host Gabrielle Bejarano chats with Providence Health System VP and Chief Talent Officer Darci Hall and Intel Health Account Executive Jeffrey Berghammer about the opportunities for augmented reality and immersive technologies to support digital transformation in healthcare.     When the onset […]

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2021 Retail Refined
Exploring Experiential Ecommerce

Ecommerce adoption has never been higher, but that doesn’t mean retailers can rest on their laurels when it comes to creating engaging experiences for shoppers. Engagement is an area where consumer expectations have evolved over the last 18 months. The host of MarketScale’s Retailed Refined, Melissa Gonzalez, spoke with Neha Singh, the Founder and CEO […]

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Hospitality
How to Travel Safe but with Style

Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.   After a difficult year in tourism, travel is recovering. While safety is still top of mind, the experience of luxury travel is […]

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In the Cloud
How Augmented Reality May Be the Future of Live Events

The way we communicate, share data and use technology to act on those insights is changing – and it’s all leading to the cloud. On In the Cloud, every week new experts will engage in a fire side chat and will bring their extensive experience in software, IT and mobile solutions straight to you, offering a […]

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Software & Technology
Did COVID Lead to an Increase in VR Early Adopters?

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.   Augmented […]

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Next generation of security solutions
The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
April 23, 2024

The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]

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Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
April 23, 2024

As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]

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Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
April 23, 2024

New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]

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Cyber-first approach
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
April 23, 2024

How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]

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Other Articles
The State of IP-based Attractions During the Pandemic
October 9, 2020

What is the state of themed entertainment today? It’s a question on the minds of many longing for the escape themed entertainment venues provide, which, to a large extent, has been missing from people’s lives due to the global pandemic. Places are opening, albeit slowly and at limited capacities in most theme parks and attractions. […]

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