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Designed for retail leaders, Retail Refined dives deep into exploring the future of the consumer and in-store experiences. Challenging the norm, host Melissa Gonzalez investigates what will define the next decade of retail, disruption that lies ahead and the key factors influencing change through curated conversations with some of the biggest names in retail and retail technology.

MarketScale

Retail

Exploring Experiential Ecommerce

September 17, 2021
ECommerce
GroceryShop 2021
immersive experiences
Melissa Gonzalez
+more
Melissa Gonzalez

Ecommerce adoption has never been higher, but that doesn’t mean retailers can rest on their laurels when it comes to creating engaging experiences for shoppers. Engagement is an area where consumer expectations have evolved over the last 18 months.

The host of MarketScale’s Retailed Refined, Melissa Gonzalez, spoke with Neha Singh, the Founder and CEO of Obsess, about this topic.

Singh, a returning guest, started Obsess, an experiential ecommerce platform, to enable companies to create visual, immersive, branded online shopping experiences.

Make sure to subscribe to Retail Refined for the full interview and follow along with Melissa Gonzalez as she tackles Grocery Shop 2021 starting this Sunday.

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