Retail Refined

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

Episodes

Creating Impactful Digital Experiences for Your Retail Brand

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Creating a digital experience for a consumer is essential but an often overlooked aspect of retail. […]

Is Experiential Marketing Retail’s Ticket to a Resurgence?

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Everything in life is an experience. They have just become more sophisticated and calculated, especially in […]

Could Employee Engagement be Draining your Bank Account?

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   The pandemic’s impact on retail was so disruptive. It changed the industry forever, and a big […]

Demystifying the Value of the Fitting Room with Data

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   What’s the value of the fitting room for retailers? Most don’t know because they don’t have […]

The Driving Forces Behind the Retail Digital Transformation

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   What’s driving retail digital transformation post-pandemic? There are two main categories—customer interaction and transaction enablement, both […]

Turning Image Recognition and AI into Revenue

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   While the shelves at stores look appealing to shoppers, they encompass lots of data from retailers […]

How Can Retailers Capitalize on Purchase Data?

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Acquiring data is step one; understanding it and acting on it is what really matters. With […]

Creating a Store Experience Around Trust, Not Commodities

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   While most retailers are closing stores and trying to regain market share, PGA TOUR Superstore defies the odds. […]

Strengthening Customer Loyalty with Data

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   An important part of the retail ecosystem is customer loyalty. Retailers and brands fight hard to […]

Achieving a Transparent Supply Chain

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   How the world shops and buys has always been a steady evolution. In the last year, […]

Centering the Store Experience Around Human Connection and Value Delivery

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   An in-store experience team is not unlike the UI/UX group for digital assets. It’s about connection, […]

Solving Retail Challenges with Computer Vision

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Customer experience, inventory control, and interactions are all challenges for retailers. The pandemic only exasperated them; […]

The Importance of Building an Omnichannel Experience in Retail

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   The ecosystem of eCommerce is always evolving, and the last year has seen a […]

Location Analytics Are Reshaping Offline Retail’s Future

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Data-driven retail delivers insights that lead to better decision-making. On the digital side, retailers […]

The Blending of Brick-and-Mortar and Online and the Rise of ‘Dark Stores’

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Steve Hornyak oversees Fabric’s global sales, marketing, business development and customer success business functions. He […]

How Personalization and Supply Chain Efficiency are Driving Retail Resurgence

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Melissa Gonzalez, host of MarketScale’s Retail Refined, knows what’s at the top of everyone in the […]

How Big Data Changed Fulfillment and Inventory in Retail

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Retailers learned many lessons in 2020 relating to the “new” in-store experience. This knowledge now shines […]

What a 360-Degree, Direct-to-Consumer Strategy Looks like in 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   If there is anything recent events have taught us, it’s that being adaptable is […]

What Can Retailers Expect in 2021?

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   What lessons can retailers and brands look back on this year to make 2021 […]

Thinking Differently About the “Package Journey”

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   In an increasingly contactless world where eCommerce and fulfillment have become crucial to a […]

Why Robots are the Ultimate IoT Play for Retailers

  As a Bloomberg News reporter, Josh Baylin covered technology and telecommunications policy way back at the beginning of the mobile communications revolution, leading to highly sought-after invitations to both the White House Correspondents Dinner and Congressional Internet Caucus. His investor-focused, data-driven style led to later roles as an industry analyst and investor for Legg […]

Can RFID Help Truly Track In-Store Attribution?

  Retailers have been investing in technology for some time, but now they must embrace digital transformation. While retailers were on a track, the pandemic accelerated that significantly. So, how are retailers faring with their digital landscape? Retail technology expert Ashley Burkle, Senior Manager of Retail at Impinj, shared her expertise. Impini, a RAIN RFID […]

The Digitization of Offline Retail: Taking Your Store Online

  MarketScale’s Retail Refined, with host Melissa Gonzalez, is leading the discussion around retail in the new normal and beyond — and it’s going live. On this live episode, Gonzalez will be joined by Radius8 CEO and Founder Sandeep Bhanote, DeepNorth AI CEO and Co-Founder Rohan Sanil and Pilot Consulting Founder Ken Pilot, who will […]

How to Leverage IoT Solutions While Remaining Human-Centric

  On this episode of Retail Refined with host Melissa Gonzalez, Lenovo Design Strategy Leader – Commercial IoT Group Rebecca Horton dove into her mission to help industries power intelligent transformations without losing sight of companies’ ability to be human-centric and purpose-driven. The Commercial IoT Group at Lenovo is, as Horton puts it, really a […]

Driving Sales in the Era of Remote Communication

  On this episode of Retail Refined, host Melissa Gonzalez was joined by Leigh Sevin, Co-Founder of Endear, for a topical discussion – how can salespeople reach customers and drive new business when face-to-face interaction isn’t possible? Endear helps retail teams make sales over text and email and to build meaningful relationships with customers that […]

Which Technology Integrations Will Ease Your Customers Pain Points?

As we edge in on 2021, one thing Retail Refined host Melissa Gonzalez knows for sure is that the consumer is forever changed. Even as a new year dawns, companies will still be scrambling to understand how consumer behaviors have evolved this past year. Retail Refined was launched earlier this year as a way to […]

Addressing Retail’s Experience Challenges with Data

  As a Senior Manager on the Strategy and Insights for Retail and Consumer Goods team at Salesforce, Caila Schwartz’s goal is simple – help retailers gain a competitive edge via actionable data and insights. Schwartz joined Retail Refined for a conversation with host Melissa Gonzalez on how that goal takes shape in practice, diving […]

How to Prevent Your Retail Segment from Becoming the Next “Bookstore”

  As is the case in many other industries, independent wine and spirit retailers in a post-COVID world are seeing a drop in sales and revenue. The reason? The shifting demands of online shoppers has reduced their desire to discover new brands. Mike Provance, the CEO of 3×3, works to change that. 3×3 is a […]

Merging Experiential and Authenticity with Commerce

  On this episode of Retail Refined with host Melissa Gonzalez, Showfields CEO Tal Nathanel outlined how “the most interesting store in the world” is attempting to revolutionize retail. Showfields’ mission is to “create a better way for customers to discover, engage and show emerging brands and artists of tomorrow.” In practice, that means offering […]

The Democratization of Live Selling

  Live selling has a new look, and retailers are finding new opportunities to connect with audiences. While live selling came to prominence through TVs with players like QVC, today’s shopper desires an experiential retail experience from their smartphone. eCommerce and live selling expert Brandon Kruse, CEO of CommentSold, shared his insights and predictions for […]

How Can Physical Retail Support Ecommerce Distribution?

Successful business leaders are always looking for the next way to cut costs, maximize profits, and run their company more efficiently. Brick-and-mortar retailers with a significant amount of ecommerce sales experience a huge amount of inefficiencies in their fulfillment and shipping processes. How can they utilize their existing infrastructure — their people, product, and stores […]

Captivating Your Audience One Storefront at a Time

  Since 2013, Glass-Media has been helping retailers drive foot traffic and engagement with projection-based media. Now layering in QR codes, SMS triggers, gesture and voice, the company has established itself as a sought-after partner for empowering agile and dynamic communication for retailers. On this episode of Retail Refined, host Melissa Gonzalez and Glass-Media CEO […]

Tailoring the AR Experience

  With a need for retail that is less reliant on touch, creating immersive ways to test products has become stable stakes. Memomi sits at the forefront of augmented reality and transforming the in-store and online experience by enabling customers to try products virtually and get personalized recommendations based on profile, style and preference. From […]

Bringing a Localized Experience Across the Globe

The globalization of retail isn’t slowing but rather shifting to online distribution channels. eShopWorld is key conduit for bringing brands and retailers into new markets in a seamless way, specializing in the localization of the customer experience. In this episode, hear from founder and CEO Tommy Kelly as he discusses creating agile frameworks for cross […]

Merging the Physical and Digital Worlds: Retail Refined

In a (bring your own device) retail world, the lines between the physical and digital worlds continue to merge thanks to the possibilities of computer vision. In this episode with guest Christian Floerkemeier, CTO and co-founder of Scandit, learn how Scandit is helping retailers automate end-to-end retail operations by moving routine processes and tasks onto […]

The Possibilities of Next Generation Technologies with Adaora Udoji of RLab: Retail Refined

Computer vision and advanced algorithmic sensors have changed the possibilities of consumer facing technologies. From augmented reality to virtual reality, kinect technology to motion capture, host Melissa Gonzalez speaks with Adaora Udoji, Director of Corporate Innovation of RLab about the latest trends that are evolving and how COVID is accelerating adoption and testing, as well […]

How Do You Capture Customer Intent?

This week Retail Refined looks into capturing customer intent and how brands and retailers will be positioned better than before post COVID. In this discussion, host Melissa Gonzalez dives into the possibilities of contactless data capture with Amanda Latifi, Co-Founder and CEO of Hafta Have. Technology has traditionally been cumbersome and heavily reliant on hardware […]

The Modernization of Clienteling: Retail Refined

The Retail Refined podcast is designed to challenge the industry’s preconceived notions and sit down with retail’s biggest names to understand the brand strategies that will define the next decade in retail. With the evolution of the store, it has now become table stakes to invest in a modernized POS system- one that can be […]

Creating a Future in which the World is a Store: Retail Refined

In this episode, Melissa speaks with founder Spencer Hewett on how the possibilities of RFID are evolving with RADAR’s speed and accuracy around item-level analytics and autonomous checkout. With the goal of giving retailers the insights needed to understand what is happening in their stores at any given moment, they are helping their partners illuminate […]

The Evolution of Reservation-Based Shopping: Retail Refined

Originally launched to support their brand-owned locations, 3DEN is now expanding their offerings to become an operator of spaces. With a simple check-in process, hear how their technology is creating operational efficiency and reducing costs for companies while also enhancing consumer experiences. Living in a time of COVID and beyond, 3DEN is opening up real […]

Driving Organic Innovation: Retail Refined

  The belief that necessity drives innovation has never been more prevalent than it is today. As the world is catapulted into new norms and expectations, we are seeing the baseline of ease and convenience being reset and converging with a heightened expectation of meaningful experiences. We are passing through the rubicon of digitization and […]

Capturing Mindshare via Digital Signage: Retail Refined

  As the physical world becomes more digitally integrated, strategies around signage will become more comprehensive and sophisticated. Brands and retailers will need to uncover opportunities to interact in ways that not only feel safe but also educate, entertain and build customer loyalty. Digital signage is only the medium, experience is the crucial layer on […]

The Evolution of Sampling: Retail Refined

  In a post-COVID world, sampling will be a new experience. The evolution will be solved by the digitization of vending led by a curated consumer journey. In this episode, host Melissa Gonzalez speaks with Marci Weisler, Chief Commerical Officer of Vengo Labs, a leading digital marketing and retail tech company connecting brands and consumers […]

Retail Refined: Why Your Brand Should Live Stream

  With ShopShops, viewers can watch hosts, from experienced salespeople to fashion or beauty influencers, via a QVC-style live stream as they display clothes and accessories for up to several hours. In this episode of Retail Refined, Melissa learns how ShopShops is democratizing access to both brands and influencers and allowing them to bring offline […]

The Future of Data Driven Store Design: Retail Refined

In this podcast, Melissa Gonzalez discusses the evolution of store design through data collection and statistical analytics with George Shaw, founder of Pathr. Via computer vision and AI, George discusses how Pathr is able to capture actionable insights to inform operations teams, LP and marketing teams alike to illuminate shopper groups, customers and staff interactions […]

How Retailers Will Readdress In-Store Engagement: Retail Refined

  In this episode, Melissa is joined by Trevor Sumner, CEO and founder of Perch, a leader in interactive product engagement marketing retail displays. From beauty to CPG to grocery, learn how in-store digital experiences can illuminate insights such as identifying top sellers, product merchandising opportunities and increasing ROI through story animation and education. Hear […]

The Future of Eradicating Fit Risk: Retail Refined

  In this episode, we speak with Haniff Brown, Founder of Fit:Match to discuss how AI is helping consumers get exactly what they want. Much like netflix powers a recommendation engine for content, Fit:Match can scan a person in 3 minutes and use that data to find and suggest the brands and retailers that carry […]

A New Look at the Checkout Experience: Retail Refined

  In this episode we discuss how FutureProof is helping propel the industry forward when it comes to the acceleration of contactless and mobile payments in grocery, fashion and beyond. No longer a generational conversation, we are seeing an emergence of the DIY consumer and we speak about how that is shaping adoption. And the […]

A New Look at the Last Mile: Retail Refined

  With new norms emerging such as a new equilibrium in supply and demand and emerging family priorities, we are seeing an increased adoption of technologies that reposition how consumers receive products and services. Last mile is focusing on hyper convenience with speed, ease and utility as the guiding light. Experiential tech won’t go away, […]

Rewriting the Playbook for Predicting Consumer Demand

  First Insight approaches retail with a forward looking view to consumers via predictive analytics. Through their extensive longitudinal data they are formulating insights around how consumers are being reconditioned. They are seeing a convergence of demographics and a shift to online happening as people shift to staples and stockpiling, but what does the future […]

Retail Refined: The Shopping Experience and Future of Payment Integration

  The future of payments will be more fluid than ever in tomorrow’s “new norm.” Customers are engaging with brands across channels with fewer pauses and will expect that fluidity to continue in a seamless and frictionless way, from in-store to online. In this discussion, learn how Klarna is helping brands and retailers re-think strategies […]

Retail Refined: Introducing A New Retail Podcast

  Designed for retail leaders and retail lovers alike, the Retail Refined podcast is designed to explore the in-store technology of the future, challenge the industry’s preconceived notions, and sit down with retail’s biggest names to understand the brand strategies that will define the next decade in retail. The guide on this journey is Melissa […]

NRF 2021

Location Analytics Are Reshaping Offline Retail’s Future

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Data-driven retail delivers insights that lead to better decision-making. On the digital side, retailers […]

The Blending of Brick-and-Mortar and Online and the Rise of ‘Dark Stores’

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Steve Hornyak oversees Fabric’s global sales, marketing, business development and customer success business functions. He […]

How Personalization and Supply Chain Efficiency are Driving Retail Resurgence

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Melissa Gonzalez, host of MarketScale’s Retail Refined, knows what’s at the top of everyone in the […]

How Big Data Changed Fulfillment and Inventory in Retail

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Retailers learned many lessons in 2020 relating to the “new” in-store experience. This knowledge now shines […]

Live Events

The Digitization of Offline Retail: Taking Your Store Online

  MarketScale’s Retail Refined, with host Melissa Gonzalez, is leading the discussion around retail in the new normal and beyond — and it’s going live. On this live episode, Gonzalez will be joined by Radius8 CEO and Founder Sandeep Bhanote, DeepNorth AI CEO and Co-Founder Rohan Sanil and Pilot Consulting Founder Ken Pilot, who will […]