How Brick and Mortar Stores Will Personalize the Guest Experience
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.
With customer expectations higher than ever before, will brick-and-mortar stores lean more heavily into personalizing the guest experience?
For insights, MarketScale turned to Retail Refined host Melissa Gonzalez.
“The answer is yes, but it will be to varying degrees. We’re seeing a long spectrum of where we can go when it comes to personalization.
The good part is, as consumers are getting more and more integrated [with mobile] over the past 12 months and shopping on their mobile device and on the desktop, we’re learning more about consumers on a daily basis.
It’s an opportunity for retailers to bring that into the experience across all touchpoints. So, personalization has a long way to go, but we’re seeing it being worked in more and more.
As brands and retailers learn about browsing history, they’re learning about past purchases. They’re learning about information that’s happening at the call center. So, you’re seeing that being worked more and more into the store design, because that in-person touchpoint is as crucial as any, and sometimes even more crucial.
So bringing that level of intel into the in-store environment will be critical for success. That’s what differentiates brands from each other.”
Listen to Previous Episodes of Retail Refined Right Here!
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Blink Charging @2023 Advanced Clean Transportation Expo
The 2023 Advanced Clean Transportation (ACT) Expo attracted over 12,000 visitors, 2,700+ fleet operators, 275+ sponsors, exhibitors and industry partners, 200+ speakers, and featured over 145+ advanced vehicles on display. And, it presented the perfect opportunity to ask leaders in commercial transportation: Advanced clean transportation within commercial transportation, are we there yet? In this episode […]
The Indispensable Role of Team Structure in the Modern Workplace
In today’s fast-paced and highly competitive business environment, teamwork has become more critical than ever before. A well-structured team can effectively harness the diverse skills and expertise of its members to achieve remarkable outcomes. From startups to multinational corporations, organizations that prioritize a strong team structure reap numerous benefits, including enhanced productivity, increased innovation, and […]
Czinger Vehicles & Divergent 3D: The Next Generation Of Automotive Manufacturing
Catching up with Czinger Vehicles to ask the Are We There Yet? video podcast series question wasn’t easy as their 21C model will do 0 -60 in 1.9 seconds, can hit over 250 mph, and now holds records at both Laguna Seca and Circuit of the Americas. And maybe I didn’t need to ask them […]