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Retail Refined

Episodes

Strengthening Customer Loyalty with Data

An important part of the retail ecosystem is customer loyalty. Retailers and brands fight hard to win over consumers, and many find success with reward programs.

Achieving a Transparent Supply Chain

Consumers were once the last-mile part of the supply chain. Now, anything they want can be on their doorstep

Centering the Store Experience Around Human Connection and Value Delivery

An in-store experience team is not unlike the UI/UX group for digital assets. It’s about connection, value, speed, and impressions.

Solving Retail Challenges with Computer Vision

Customer experience, inventory control, and interactions are all challenges for retailers. The pandemic only exasperated them; however, technology is closing the gap

The Importance of Building an Omnichannel Experience in Retail

While eCommerce is climbing, Kroese doesn’t believe in-store experiences are over. In fact, having a local store is a good complement to digital channels.

Location Analytics Are Reshaping Offline Retail’s Future

Basic concepts about foot traffic had been around for some time, with perimeter circles, but those lack accuracy and detail.

The Blending of Brick-and-Mortar and Online and the Rise of ‘Dark Stores’

We're starting to see a transformation of and leveraging of retail footprints to be able to provide the localness for eCommerce fulfillment.

How Personalization and Supply Chain Efficiency are Driving Retail Resurgence

More pressing on the backend of retail operations, though, is the need to find ways to ensure the supply chain keeps pace with all of this innovation.

How Big Data Changed Fulfillment and Inventory in Retail

With the acceleration of adaption and technology growth, analytics becomes more vital for retailers

What a 360-Degree, Direct-to-Consumer Strategy Looks like in 2021

What does Gam think is needed to make this strategy successful? Gam explained that consumers are spending more time online and are shopping more online.

What Can Retailers Expect in 2021?

What lessons can retailers and brands look back on this year to make 2021 a year to remember?
video

Creating Human Connection in Brick and Mortar Retail

78% of Americans tried new brands, places to shop or shopping methods between March 2020 and June 2020, and value and convenience are driving those changes.

Thinking Differently About the “Package Journey”

This week Ned Hill joins the Retail Refined podcast to discuss how Position Imaging helps their clients think differently about the “package journey".

Why Robots are the Ultimate IoT Play for Retailers

On today’s Retail Refined podcast, host Melissa Gonzalez sits down with Baylin to discuss how technology innovations in retail can enhance the customer experience

Can RFID Help Truly Track In-Store Attribution?

How are retailers faring with their digital landscape? Retail technology expert Ashley Burkle, Senior Manager of Retail at Impinj, shared her expertise.
video

The Digitization of Offline Retail: Taking Your Store Online

MarketScale's Retail Refined with host Melissa Gonzalez is leading the discussion around retail in the new normal and beyond — and it's going live.

How to Leverage IoT Solutions While Remaining Human-Centric

Lenovo’s Rebecca Horton outlines how the company’s Commercial IoT Group is helping companies engage with the sometimes-overwhelming world of IoT.

Driving Sales in the Era of Remote Communication

Endear Co-Founder Leigh Sevin outlines how the platform is helping salespeople reach customers when face-to-face communication isn’t an option.
video

Which Technology Integrations Will Ease Your Customers Pain Points?

This week, Gonzalez walks listeners through how to embrace a more localized experience for the consumer and how to weave live selling into the in-store physical environment.

Addressing Retail’s Experience Challenges with Data

Salesforce’s Caila Schwartz joins Retail Refined to examine the impact of the pandemic on the way retailers cater to consumers and act upon data and insights.

How to Prevent Your Retail Segment from Becoming the Next “Bookstore”

One surprising trend Provance has noted in the post-COVID consumer’s online shopping habits is that they tend to have larger baskets, but go longer between purchases

Merging Experiential and Authenticity with Commerce

Showfields CEO Tal Nathanel and host Melissa Gonzalez dive into what makes the retail platform and retailer “the most interesting store in the world.”

The Democratization of Live Selling

When talking about the best channel for his customers, Brandon Kruse sees organic social as the number one source of new shopper acquisition. But those shoppers become loyal when they download the brand’s app.

How Can Physical Retail Support Ecommerce Distribution?

Brick-and-mortar retailers with a significant amount of ecommerce sales experience a huge amount of inefficiencies in their fulfillment and shipping processes.

Captivating Your Audience One Storefront at a Time

This week Melissa Gonzalez and Glass-Media Founder sat down to discuss the company’s recent launch with DSW ahead of back-to-school shopping.