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Designed for retail leaders, Retail Refined dives deep into exploring the future of the consumer and in-store experiences. Challenging the norm, host Melissa Gonzalez investigates what will define the next decade of retail, disruption that lies ahead and the key factors influencing change through curated conversations with some of the biggest names in retail and retail technology.

MarketScale

Retail

Understanding Current and Incoming College Students and Their Generation is Vital for Company Growth

August 1, 2023
Melissa Gonzalez
Retail Refined
Alexandra Simon

 

Personalization and DIY are now a mainstay in today’s world, but striking disruption comes in the form of Dormify, the ultimate solution to bland and uninspiring dorm rooms. What started as a mother-daughter quest to find chic dorm room décor turned into a business dedicated to helping college students and first-apartment dwellers design a space that is unique and reflective of their personal style. 

A hallmark of Dormify’s success lies in the way they’ve created an engaged community of college students, growing organically from a content site into an e-commerce platform offering tools, advice, and home décor solutions for students across the U.S. 

In today’s conversation, we delve into the ins and outs of Dormify’s growth, its partnerships with other companies, its understanding of evolving demographics, particularly Gen Z and Alpha, and its vision for the future. Joining an episode of “Retail Refined,” is Amanda Zuckerman, the Co-Founder and Chief Brand Officer of Dormify, whose dedication and innovative ideas lie at the heart of the company.

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