The Power of Resell Strategy with Archive
In this episode of Retail Refined: Shop Talk Europe 2023, host Melissa Gonzalez discussed the power of resell strategy with Emily Gittins, CEO and Co-Founder of Archive, a platform that empowers the resale revolution. Gittins discussed how Archive assists brands in launching their resale programs, allowing them to tap into the growing trend of secondhand shopping. She also highlighted Archive’s recent partnership with Ulla Johnson, which offers a fully branded resale program. The conversation touched on the importance of sustainability in retail and how Archive’s model helps brands reduce waste while reaching new customer bases. The episode offers valuable insights into the future of resale and its potential to reshape the retail industry.