How Retailers Are Rethinking Their Space to Maximize Experience and Flow

Retail in 2022 and surviving as a brick-and-mortar store means keeping up with the consumers and consistently improving the customer’s experience. Keeping up with the consumers means being able to know what is convenient for them and what drives a consumer to make a purchase. In this episode of Retail Redefined, hosted by Melissa Gonzalez with special guest, Nick Delyani, Director of Retail at Xovis NA, takes a seat in the studio to provide valuable insights that span over a decade’s worth of experience in marketing, sales, and creatives.

Xovis specializes in personalized solutions for retailers to track store traffic, data and analytics in a safe, comfortable, and ethical (GDPR Compliant) manner. Xovis uses 3D technology people counting sensors and a cloud-based software for people flow management systems. One unique feature is Xovis’s innovative, flexible dashboards that can serve multiple purposes and use-cases for retailers to properly gauge what exactly is the right targeting methods and customer experience delivery they need.

Going back to the notion of retail’s evolution and shifts in consumer behavior; Retailers have provided an omnichannel of different opportunities to procure products, from curbside pick-up to delivery, self-checkout, and regular cashier checkout. Consumer behavior has sort-of changed to more of an immediate gratification-utilitarian approach. Reiterating what Mr. Delyani said, “how to get the product faster, rung out and move on from shopping.” Nick validly believes that sales associates are the core foundation to a customer’s shopping experience. “Give retail associates more tools, give them data and simple data to digest so that way they can action against it,” said Delyani. There’s a lot of gaps to be filled and elevation of store associates is crucial.

Nick offers some more solid advice for retailers including what is important: The development of your space and does it cater towards what the customer is looking for in terms of merchandising? Understand the experience, could it be efficient or influential? There’s a lot of metrics that goes into the consumer journey and understanding it is the first step in evolving the customer experience.

“The customer experience keeps getting better with more data and that’s what retailers are getting after,” said Delyani. Currently, Xovis can detect footprint from point A to point B of the customer journey, what time the shoppers usually shop, etc. The firmware is AI-based so it’s learning with all kinds of different sample sets addressing the questions of “If they are customers? How do we tell that they’re a customer?” and other metrics involved. Delyani says that there is always room for improvement and investments in new features within their firmware. Next on the roadmap may be object detection to gauge what exactly customers are carrying with them.

More Stories Like This

Pop-Up Retailers Will Finally Have Analytics to Chart Success

$40 Million in Funding Allows HugePOD to expand to the US

Follow us on social media for the latest updates in B2B!

Latest

Why Restaurants Are Historically Slow at Adopting New Technology
August 8, 2022
  The restaurant industry has historically been slow to shift and adopt new technology. Ben Simmons, Co-founder and COO of Table Needs recalled a meeting in 2012 when a restaurant owner was Read more
mortgage rates broker buyer
As Mortgage Rates Stay Up, Lenders and Brokers Need to Get ‘Creative’
August 7, 2022
Editor's Note: This report was initially conducted after July 14's Freddie Mac weekly average mortgage rates were released. Though the video focuses on those specific averages, the article has been Read more
Netflix advertising screen
Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
August 6, 2022
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to Read more