Pop-Up Retailers Will Finally Have Analytics to Chart Success
This episode of Retail Refined explored the emerging spatial intelligence technology that provides pop-up stores the opportunity to utilize real-time analytics to enhance the buying and selling experience. George Shaw, founder of Pathr.ai, and Melissa Gonzalez of The Lionesque Group discussed the technology that is set to transform retail environments throughout the world.
“We’ve announced an analytics in a box solution which is the first way to be able to do full deep analytics in a pop-up shop,” stated George Shaw. He goes on to discuss how Pathr.ai focused on addressing the challenge of pop-up retailers’ inability to use AI analytics due to the expense and time involved in setting up the systems.
“So, one of the developments we’ve made at Pather.ai is to be able to set up analytics very very quickly, set them up in a day or two and so now that starts to make sense when you have a store that’s only going to be there for a month or two or three,” continued Shaw.
The fact that Pather.ai has been able to transform their analytics platform to reach pop-up retailers is revolutionary. But that’s not all they are doing. Additional announcements in the podcast included:
- A true shopper conversion tool that redefines traditional shopping units.
- A CPG tool that identifies the best locations for product placement.
- The ability to analyze shopping behaviors to see if shop-in-shops are truly beneficial or if one retailer is simply paying rent.
Pathr.ai continues to redefine the use and applications of real-time spatial intelligence technology in a manner that benefits brick and mortar and pop-up retailers while enhancing the buyer experience. Buying behaviors are analyzed in real time and retailers are provided much needed insight to improve their conversion rates.
Melissa and George continued to dive deep into these new technologies and advancements and the potential impact on the market. Stay till the end to hear George Shaw’s bold predictions for 2022.
More Stories Like This:
What’s in the Shopping Cart for the 2022 National Retail Federation’s Big Show?
How Will Sustainability Go Together with the “On-Demand” Economy?
Latest
The Importance of Legal Counsel to Major League Organizations
Live sporting events continue to be at the forefront of entertainment in America year after year. Between enthused fans, good food and drinks, and anticipation for record-breaking moments, the ambiance of a stadium on a game day is unmatched. However, behind the scenes of our beloved stadiums and sports traditions lies term sheets and contracts […]
The Divergence Between Stocks and Bonds & Emerging Market Trends
As the world of investing continues to evolve, it’s crucial for industry leaders to keep pace with the shifting landscape. One particular topic gaining traction is the divergence between stocks and bonds – an economic paradox affecting portfolios worldwide. Recent data shows that traditional investment strategies, like the 60-40 portfolio (60% in stocks and 40% […]
The Main Course: The Power of Restaurant Narrative in Staffing
Not every restaurant makes an effort to fully integrate its customer into the experience of eating and enjoying their food. But for those looking for a unique dining experience, plenty of such establishments present unique restaurant narratives. What sort of restaurants emphasize storytelling in their dining, and how do they handle staffing? On this […]