Pop-Up Retailers Will Finally Have Analytics to Chart Success
This episode of Retail Refined explored the emerging spatial intelligence technology that provides pop-up stores the opportunity to utilize real-time analytics to enhance the buying and selling experience. George Shaw, founder of Pathr.ai, and Melissa Gonzalez of The Lionesque Group discussed the technology that is set to transform retail environments throughout the world.
“We’ve announced an analytics in a box solution which is the first way to be able to do full deep analytics in a pop-up shop,” stated George Shaw. He goes on to discuss how Pathr.ai focused on addressing the challenge of pop-up retailers’ inability to use AI analytics due to the expense and time involved in setting up the systems.
“So, one of the developments we’ve made at Pather.ai is to be able to set up analytics very very quickly, set them up in a day or two and so now that starts to make sense when you have a store that’s only going to be there for a month or two or three,” continued Shaw.
The fact that Pather.ai has been able to transform their analytics platform to reach pop-up retailers is revolutionary. But that’s not all they are doing. Additional announcements in the podcast included:
- A true shopper conversion tool that redefines traditional shopping units.
- A CPG tool that identifies the best locations for product placement.
- The ability to analyze shopping behaviors to see if shop-in-shops are truly beneficial or if one retailer is simply paying rent.
Pathr.ai continues to redefine the use and applications of real-time spatial intelligence technology in a manner that benefits brick and mortar and pop-up retailers while enhancing the buyer experience. Buying behaviors are analyzed in real time and retailers are provided much needed insight to improve their conversion rates.
Melissa and George continued to dive deep into these new technologies and advancements and the potential impact on the market. Stay till the end to hear George Shaw’s bold predictions for 2022.