Go Back

Designed for retail leaders, Retail Refined dives deep into exploring the future of the consumer and in-store experiences. Challenging the norm, host Melissa Gonzalez investigates what will define the next decade of retail, disruption that lies ahead and the key factors influencing change through curated conversations with some of the biggest names in retail and retail technology.

MarketScale

Retail

GNC’s Omni-Channel Evolution From Brick and Mortar to Commerce Hub

November 29, 2023
commerce hub
GNC
Melissa Gonzalez
Nate Frazier
+more
Melissa Gonzalez

 

The transformation from a traditional brick-and-mortar store to an integrated commerce hub is crucial in the fast-evolving retail landscape. GNC’s omni-channel evolution epitomizes this shift, blending in-person and digital experiences to meet the contemporary consumer’s demands. But what does this mean for the future of retail?

“Retail Refined,” hosted by Melissa Gonzalez, welcomes Nate Frazier, the COO and Executive Vice President of GNC, to explore this question. They discuss how GNC’s approach to becoming a commerce hub has revolutionized the health and wellness sector, particularly in the VMS (Vitamins, Minerals, Supplements) space.

Gonzalez and Frazier’s discussion includes the following highlights:

  • GNC’s role as a launchpad for innovative health products
  • The impact of consumer behavior trends and the pandemic on wellness awareness
  • GNC’s omnichannel strategies for enhancing customer experience

Nate Frazier brings a wealth of experience to GNC, having led significant corporate growth initiatives and a retail turnaround, positioning himself as a thought leader in the health and wellness industry. His approach to retail strategy responds to current trends. It anticipates future consumer needs, ensuring GNC remains at the forefront of the health and wellness conversation as a leading commerce hub.

Recent Episodes

AI retail experience
View episode

AI Retail Experience Revolutionizes Shopping with Personalized Recommendations, Multilingual Support, and Anti-Counterfeiting Technology

AI is revolutionizing nearly every aspect of our lives, and retail is no exception. Traditional commerce, once dominated by in-store interactions, has shifted toward e-commerce, yet the online experience often lacks the nuanced guidance of a knowledgeable salesperson. With advancements in Generative AI (Gen AI), this gap is closing, transforming the retail experience through…

View episode

The Rise and Rise of Retail Media Networks

Retail media networks (RMNs) are transforming the advertising landscape by enabling retailers to leverage their first-party data to directly connect with consumers. In a recent episode of What Just Happened on MarketScale, host Christine Russo spoke with Brian Gleason, CRO & President of Retail Media at Criteo, and Kristi Argyilan, VP of Retail Media at…

Store experiences
View episode

Leading With Curiosity, Creating a Playbook of Store Experiences with Victoria’s Secret & Co.

The retail landscape is rapidly evolving, and brands are redefining their approach to in-store experiences to remain competitive. Victoria’s Secret & Co. is at the forefront of this change, focusing on creating a welcoming and inclusive environment through its ‘Store of the Future’ initiative. This episode explores how Victoria’s Secret is leading with curiosity…