Blending Digital and Physical Realms for the Future of Retail

September 2, 2023
Melissa Gonzalez

 

The future of retail is not just a question of digital versus physical; it’s about creating a seamless, multi-dimensional experience that speaks to consumer emotions as much as it does to their needs.

Melissa Gonzalez, Host of Retail Refined, and Principal, MG2 and Founder of The Lionesque Group, underscores the enduring power of brick-and-mortar stores in establishing brand awareness, affinity, and purchase intent. Her insights point to a future where digital, physical, and emerging technologies like augmented reality coalesce into a unified customer journey. Retailers must embrace this complexity, incorporating real-world feedback to shape corporate strategies that resonate across all platforms. Tune in to Retail Refined for a deep dive into these critical shifts for the future of retail with industry leaders.

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