How Fast Fashion Can Fix Its Sustainability Reputation Through the Supply Chain

 

While at the world’s largest retail conference and expo, Retail Refined Host Melissa Gonzalez spoke with Chris Georgen, Founder and Chief Architect of Topl, a company that sits at the intersection of sustainability, deep-technology, and innovation.

Topl, whose mission is to build trust between consumers and products, is set largely within an industry which has historically lacked that. Georgen remarked on Topl’s unique position within the market, particularly in increasing transparency within the fashion industry using Topl blockchain.

Using the tools created by and within Topl, the ESG impact of a company can vastly improve. Georgen remarked that, “Topl technology can take fashion supply chains from 18 months to 25 days,” which positively impacts these upward-trending ESG-forward values seen in the market as shorter time to delivery means less waste due to demand fluctuations.

Not only this, but Topl blockchain underpins and helps secure data while optimizing performance for different sectors.

As the demand in the market, namely pushed by GenZ’s habit in “voting more with their wallets” because “different things matter,” moves fashion towards different brand differentiators and new brands focus on equity, inclusion, and sustainability, Topl helps to secure trust between the consumer and the brand.

While brand and reputation used to largely underpin market demand, there has been, Georgen remarked, a “reset” caused by the pandemic which means these identifiers are no longer the only consideration in retail spending.

Additionally, Georgen emphasized the role Web3 has in the future of retail and sustainability tokenization. Web3 will be able to “cut off the places to hide” for consumers to see the truth behind company supply chains, resources, and materials and “greenwashing” will become much more difficult.

With ESG-forward values continuing to dominate retail trends, Topl stands at the intersection for providing trust in engagement between brands and consumers.

More Stories Like This

Pop-Up Retailers Will Finally Have Analytics to Chart Success

Bringing One-click Checkouts to Merchants of All Sizes

Follow us on social media for the latest updates in B2B!

Latest

Finishing Industry Trends and Challenges: Manufacturing A Stronger Standard
July 2, 2022
This episode of Manufacturing A Stronger Standard is live from FABTECH 2021. Host and President of LestaUSA and DeGeest Corp. Derek DeGeest, talked with Scott Francis, editor-in-chief of Products Finishing, the Read more
Manufacturing a Stronger Standard: Richard Wilcox and LestaUSA Increasing Customers’ Production with New Automation Systems
July 2, 2022
Achieving automation on the finishing side requires many pieces—two of the most important being the conveyor system and robotics. Host of Manufacturing a Stronger Standard Derek DeGeest spoke with Systems Sales Read more
Manufacturing a Stronger Standard: Nordson Customer Success with LestaUSA Technology
July 2, 2022
Derek DeGeest was back at FABTECH 2021 for another Manufacturing a Stronger Standard conversation. He spoke with Frank Mohar, Regional Sales Manager at Nordson, about the partnership between the companies and Read more