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Designed for retail leaders, Retail Refined dives deep into exploring the future of the consumer and in-store experiences. Challenging the norm, host Melissa Gonzalez investigates what will define the next decade of retail, disruption that lies ahead and the key factors influencing change through curated conversations with some of the biggest names in retail and retail technology.

MarketScale

Retail

Retailers Are Moving More Towards a ‘Digital-First’ Strategy. It’s Greatly Improving D2C Numbers

July 24, 2023
brick and mortar
D2C
Dan Cherian
digital-first
+more
Alexandra Simon

Brick-and-mortar stores and e-commerce platforms are rapidly blending, adopting a digital-first strategy is crucial for retail giants. Straddling the evolving terrains of customer preferences and technological advancements, companies are faced with a monumental task of transforming their operations end-to-end, effectively marrying their wholesale brands with a direct-to-consumer operational model. 

Amid this challenge and opportunity, businesses are uncovering new ways to rewire their supply chains, reshape their merchandise planning, and redesign their store experiences. Offering some more understanding into this topic, Dan Cherian, VP of Transformation at VF Corporation, talked about this retail revolution for an episode of “Retail Refined.”

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