Retailers Are Moving More Towards a ‘Digital-First’ Strategy. It’s Greatly Improving D2C Numbers

July 24, 2023
Alexandra Simon

Brick-and-mortar stores and e-commerce platforms are rapidly blending, adopting a digital-first strategy is crucial for retail giants. Straddling the evolving terrains of customer preferences and technological advancements, companies are faced with a monumental task of transforming their operations end-to-end, effectively marrying their wholesale brands with a direct-to-consumer operational model. 

Amid this challenge and opportunity, businesses are uncovering new ways to rewire their supply chains, reshape their merchandise planning, and redesign their store experiences. Offering some more understanding into this topic, Dan Cherian, VP of Transformation at VF Corporation, talked about this retail revolution for an episode of “Retail Refined.”

Recent Episodes

open-box
View episode

As consumers increasingly seek out sustainable and value-driven shopping options, American Freight stands out with its distinctive approach to the retail market. By capitalizing on the trend towards open-box purchases and the demand for high-quality products at lower prices, this retailer is leading the charge. American Freight’s model of selling recertified returns at steep […]

generative AI for digital commerce
View episode

In the rapidly evolving world of digital commerce, how can businesses harness the power of generative AI without crossing the ethical line of consumer privacy? Making best use of generative AI in digital commerce is proving a more difficult balancing act than the initial hype around tools like ChatGPT may have signaled. A […]

immersive retail experiences
View episode

How can brands leverage theater-driven design to create immersive retail experiences that resonate with consumers? Melissa Gonzalez, Principal and Shareholder at MG2 Design and the host of Retail Refined, has illuminated this topic at SXSW (South by Southwest) 2024, highlighting the significance of engaging consumers through multiple touchpoints. “What do you stand for? Why […]