Unpacking the Future of Wellness and Retail in 2024

Gen Alpha is no longer a future consumer segment—they are already shaping how retail and entertainment experiences are designed today. Research from MG2 shows that a whopping 70% of Gen Alpha influence what adults in their lives purchase, reshaping brand decisions faster than many companies are prepared for. As experiential retail continues to evolve—with…

Walk into any beauty aisle—or scroll through your feed for five minutes—and it’s clear the industry is obsessed with what’s new. New formulas, new trends, new “rules.” But for many women, especially those who’ve been using makeup for decades, the question isn’t what’s new—it’s what actually works. And increasingly, the answer isn’t coming from the…

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…