How Stylitics’ Technology Can Benefit Brands and Retailers

How exactly are companies like Stylitics entering the fashion field and helping to expand fashion customization and personalization in today’s world?

Fashion is part of who we are—it is a silent form of self-identity for an individual that portrays beliefs, preferences, religion, occupation, social class, and so much more. And fashion is ever evolving; trends and preferences are constantly changing, and technology such as AI and ML are becoming integrated in this field.

On today’s episode of Retail Refined, host Melissa Gonzalez speaks with Rohan Deuskar, founder & CEO of Stylitics, to discuss how Stylitics is revolutionizing fashion customization and partnering with retailers to transform the way consumers can attain their fashion preferences. Deuskar said the fashion industry is experiencing an uptick in higher-end purchases. “We’re seeing a shift from people buying just a lot of stuff to really actually being able to pay up for something that is a special item…this idea of value and versatility is so central to the enlightened shopper.”

Style inspiration is the result of creative research in the design process. Stylitics aims to take out the hard and expensive parts of style inspiration for retailers and shoppers.

Gonzalez and Deuskar discuss…

● Important onboarding processes for retailers who wish to partner with Stylitics

● Market trends in style inspiration and fashion investment amongst shoppers

● How Stylitics is aiming to improve personalization of each shopper’s preference

Rohan Deuskar is Founder & CEO of Stylitics, the world’s largest producer of original fashion content. He was selected by the New York City’s Economic Development Corporation and 92Y as a 2014 Fashion Fellow. Deuskar earned an MBA from the Wharton School and holds a BA in Economics from Northwestern University.

Deuskar provided an overview of how Stylitics works. “The retailer will say, ‘Here’s a fee, give us your code Stylitics.’ We’ll put it on our site and everything else in between is handled by us. So, about 8 weeks is our average, sometimes shorter, sometimes it’s a bit longer. They’re able to go from maybe 30 to 50 inspirational images on their site to typically five, ten, fifteen thousand. We learn as the shopper is browsing what to show them.”

Follow us on social media for the latest updates in B2B!


clean energy wind turbines
Clean Energy Sets $1.1 Trillion Record That’s Bound to Be Broken
January 26, 2023

(Bloomberg) — Last year was a double milestone for decarbonizing the world’s energy system. It was the first year when investment in the energy transition equaled global investment in fossil fuels, according to the latest data release from clean energy research group BloombergNEF. The money flowing into the upstream, midstream and downstream segments of oil and gas, and […]

Read More
American Airlines airplane in terminal
American Airlines Sees Profit Above Estimates on Steady Demand
January 26, 2023

(Bloomberg) — American Airlines Group Inc. expects profit this year to exceed estimates following a slow start, as steady demand for air travel keeps an industry recovery going into 2023. Full-year adjusted earnings will be $2.50 to $3.50 a share, the Fort Worth, Texas-based carrier said in a statement Thursday that also detailed fourth-quarter results. […]

Read More
Chipotle workers making burrito
Chipotle Seeks to Hire 15,000 Workers Amid Tech Layoffs
January 26, 2023

(Bloomberg) — Chipotle Mexican Grill Inc. is adding 15,000 jobs across its North American locations — a sign that demand for restaurant food is robust despite high inflation and economic uncertainty. The burrito chain’s hiring push is meant to ensure its more than 3,000 US restaurants are fully staffed for the company’s busiest season, which […]

Read More