The State of IP-based Attractions During the Pandemic

What is the state of themed entertainment today? It’s a question on the minds of many longing for the escape themed entertainment venues provide, which, to a large extent, has been missing from people’s lives due to the global pandemic.

Places are opening, albeit slowly and at limited capacities in most theme parks and attractions. Electrosonic’s thought leaders, Senior Consultant of Entertainment, Paul Kent, and Global Vice President of Immersive Experiences, Bryan Hinckley, provided an update on where the industry stands as a whole, how they think it will hold up through the pandemic, and what the outlook for IP-based attractions is beyond these COVID times.

Before the pandemic, the IP-based attractions industry was growing at a rapid pace. Where do things stand mid-pandemic?

“There’s a huge short-term challenge to all these operators, parks, and attractions and museums and live events,” Hinckley said. “This pandemic has been tremendously difficult on the industry. On the flip side, I think there’s an incredibly huge potential for this market and industry to continue to grow and expand.”

People are craving the opportunity to go out and have those experiences once again.

“Everyone’s looking at how to open up safely,” Kent said. “We’re looking at ways to use technology to make rides safe and keep people distanced. Ride vehicles originally configured to carry far more people are potentially going to be smaller vehicles to let family groups go through together instead of larger groups.”

And, while Hinckley and Kent agree the pandemic currently leaves the industry in an unprecedented state, one thing that remains a constant during world crises: people look toward entertainment to lift their spirits and help them get back to a sense of normality.

No one quite knows what that normal looks like, but Hinckley and Kent can assure IP-based attractions will be a considerable part of it.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

panasonic pt-rq18 laser projectors
Rentex Welcomes the Powerful Panasonic PT-RQ18 Laser Projectors!
June 23, 2024

More Panasonic PT-RQ18 laser projectors with cages have just arrived at Rentex. As the exclusive subrental provider of the RQ18, Rentex offers this state-of-the-art projector, known for its 16,000 lumens at 208v and 15,000 lumens at 110v. The PT-RQ18 is the smallest and lightest 16,000 lm 3-Chip DLP™ 4K projector in its class, delivering unparalleled…

Read More
DMX Controllers
Rentex Unveils Jands DMX Controllers and Cases for Rental!
June 23, 2024

Rentex has just added the cutting-edge Jands DMX controllers and sturdy cases to their rental lineup. These high-performance controllers deliver precise lighting control, perfect for making any event unforgettable. The durable cases ensure your gear stays protected, ready to perform wherever your gig takes you. Rentex continues to provide top-tier AV equipment for all professional…

Read More
panasonic th-55eq2 4k monitors
Panasonic TH-55EQ2 4K Monitor Gets the Royal Treatment!
June 22, 2024

One of the Panasonic TH-55EQ2 4K monitors is currently undergoing a meticulous quality check at Rentex. This 55″ professional display features 4K Ultra HD resolution, ensuring stunning image clarity and color accuracy. The Rentex team ensures the monitor meets all performance standards and is in perfect condition for its next rental. This process underscores Rentex’s…

Read More
panasonic uc4000 4k eng camera
Panasonic UC4000 4K ENG Camera: QC, Process, and Storage
June 22, 2024

The Rentex team is conducting a thorough quality check on the Panasonic UC4000 4K ENG Camera, ensuring it meets our high standards. This comprehensive process includes checking for any necessary repairs and optimizing the camera’s performance. Once maintenance is complete, the camera will be meticulously stored, ready for its next rental. Rentex’s commitment to quality…

Read More