2021 Retail Refined

How Will Sustainability Go Together with the “On-Demand” Economy?

How Will Sustainability Go Together with the "On-Demand" Economy?

Ohi’s mission is to enable every brand to offer instant post purchase experience. Ben Jones, Founder of Ohi, chatted with Melissa Gonzales about Ohi’s origin and values. Jones founded Ohi when he had an injury that left him bedridden, and he realized he couldn’t order any of the products he needed and get them…

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2021 Retail Refined
How CPGs Are Using Retail Sales Data to Set Their Brand Apart in 2022

With the assumption supply chain issues will continue to impact retail for the foreseeable future, how can retailers best optimize their assortments heading into 2022? This question was on Retail Refined’s Melissa Gonzalez’ mind when she spoke with Andrew Criezis, Head of Product for SMB Globally, at NielsenIQ. At NielsonIQ’s SMB segment, Criezis and his…

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2021 Retail Refined
The New Profile of the Store Associate

The role of the store associate continues to evolve. This new profile is entrepreneurial and adaptive, selling to anybody anywhere. Brands with associates that build bonds versus being transactional only can see shopper value increase. Discussing this buzzy topic, Retail Refined host Melissa Gonzalez welcomed two experts, Bob Phibbs, Founder of the Retail Doctor, and…

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2021 Retail Refined
Data is Shifting the CPG-Retailer Relationship

CPGs and retailers have always had strong ties. With consumer behavior shifts, more competition, and new technology tools, that relationship is evolving. In the center of the CPG-retailer relationship are AI and machine learning. Taking on this topic, Retail Refined host Melissa Gonzalez spoke with Ryan Powell, VP Retail Strategy and Consulting, at Insite…

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2021 Retail Refined
One Company Wants to Fix How eCommerce is Built

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   Transactions are the objective of any business. In those moments, whether online or in-store, the brand…

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2021 Retail Refined
Live Streaming Has a Permanent Place in Retail. Here’s Why.

Live streaming adoption is accelerating for a host of reasons and has many applications. Retailers can take advantage of this channel to connect with consumers and sell directly to them. Talking about this emerging trend, Retail Refined host Melissa Gonzalez spoke with Kenneth Tan, Co-founder and CEO of BeLive Technology. The company offers live streaming solutions…

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2021 Retail Refined
How Revlon Thinks Through Its Innovation Process

Leveraging retail trends and data are keys to staying on the minds of consumers. This week on Retail Refined, host Melissa Gonzalez talks with Keyla Lazardi, Revlon’s Chief Scientific Officer about how the cosmetics giant utilizes both trends and data when it comes to innovation. The two also discuss the future of the beauty industry and what trends Lazardi is most…

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Healthcare IT Renovation
Got a Healthcare IT Renovation Project? We Have a DIY Book for You!
May 20, 2024

Given the rise of digital transformation demands and the persistent challenges of cybersecurity, a healthcare IT renovation project can be pivotal as industry leaders actively seek guidance on navigating these complex waters. Why now? What makes the current landscape ripe for a Healthcare IT Renovation Project, and how does one tackle such a monumental…

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Retail Marketing Gamification Experts Talk
Retail Marketing Gamification is the Battleground for Customer Loyalty and Attention. How Do Retailers Win?
May 17, 2024

Retail marketing is undergoing a transformation driven by the experience economy, pushing brands to innovate with engaging and interactive customer experiences. Gamification is at the forefront of this movement, offering a dynamic way to enhance customer loyalty and drive revenue. As brands explore unique loyalty programs, immersive on-site marketing, and in-store pop-up experiences, the question…

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Construction of the HPC Data Center is Prime Destination for AI Progression
May 17, 2024

As digital infrastructure continues to evolve, the strategic development of data centers is crucial. A recent update from Applied Digital celebrates the progress of the company’s HPC Data Center in Ellendale, North Dakota, positioning it as a pivotal player in the advancement of AI technologies. Highlighted in this special video is the HPC Data…

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Nick Phillips of Applied Digital talks community engagement
Community Engagement is Key for Companies Aiming to Support and Impact Local Communities
May 17, 2024

Corporate responsibility is under the microscope but Applied Digital readily stands out for its positive impact on local communities. As part of the broader discussion on community engagement and economic development, there are several things companies can do to contribute to local prosperity. For a special episode for Applied Digital, Nick Phillips, EVP of…

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Other 2021 Retail Refined
The Future of Grocery is Here Live at GroceryShop 2021
October 1, 2021

What’s the future of grocery? In an industry that’s evolved dramatically since 2020, there are lots of trends to discuss. Retail Refined host Melissa Gonzalez spoke with multiple stakeholders to get their take. First, Gonzalez chatted with George Shaw, CEO of Pathr.ai, a spatial intelligence platform. “We apply data to questions our customers have, which…

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Ecommerce Websites Have the Same Basic Structure. Will Higher Consumer Expectations Change That?
September 22, 2021

Ecommerce adoption has never been higher, but that doesn’t mean shoppers want standard shopping experiences. They’re expecting more and for brands to delight them. Many of these companies are investing in experiential ecommerce. Retailed Refined host Melissa Gonzalez spoke with Neha Singh, the Founder and CEO of Obsess, about this topic. Singh, a returning guest, started…

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Exploring Experiential Ecommerce
September 17, 2021

Ecommerce adoption has never been higher, but that doesn’t mean retailers can rest on their laurels when it comes to creating engaging experiences for shoppers. Engagement is an area where consumer expectations have evolved over the last 18 months. The host of MarketScale’s Retailed Refined, Melissa Gonzalez, spoke with Neha Singh, the Founder and CEO…

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Will Stores Carve Out More Space for Ecommerce Fulfillment?
August 5, 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Over the past year, ecommerce and online shopping, as well as BOPIS, saw a significant bump. Now,…

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How Brick and Mortar Stores Will Personalize the Guest Experience
August 4, 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. With customer expectations higher than ever before, will brick-and-mortar stores lean more heavily into personalizing the guest…

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How Brick & Mortars Should Prepare for 2021
December 28, 2020

Seeming to spare no one in its path of devastation, the coronavirus not only brought about health concerns for populations around the world, it’s wreaked havoc on the traditional brick and mortar landscape, with many filing bankruptcy and more than 8,000 retail locations going dark for good. In an industry where trends are constantly shifting…

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New Data Shows Downtrend in Brick and Mortar Holding into 2021
December 24, 2020

Shopping in the modern world looks much different now than it did at the beginning of the year. In fact, numbers were up before the pandemic. Looking to the end of 2020, dramatic downturns are holding steady for brick and mortar. Discussing these data points today with Daniel Litwin is John Kelly, CEO of Zenreach. Zenreach’s data suggests that…

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