Articles by tag: augmented reality
The fusion of technology and creativity is setting new standards for audience engagement and event personalization at live events. Live events technology such as augmented and virtual reality are now at the forefront, offering immersive experiences that bridge the gap between the digital and physical worlds. AI and machine learning are also revolutionizing event […]
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Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities
Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their […]
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Future-Proofing B2B Marketing: The Critical Role of 3D Interactive Training and Product Demos
As the global business community eagerly anticipates the launch of Apple Vision Pro on February 2, 2024, a significant transformation is underway in the realm of B2B marketing. This transformative era is characterized by the rising prominence of 3D interactive training and product demonstrations. These technologies are revolutionizing the ways in which businesses engage with […]
2023 Retail Refined
Blending Digital and Physical Realms for the Future of Retail
The future of retail is not just a question of digital versus physical; it’s about creating a seamless, multi-dimensional experience that speaks to consumer emotions as much as it does to their needs. Melissa Gonzalez, Host of Retail Refined, and Principal, MG2 and Founder of The Lionesque Group, underscores the enduring power of brick-and-mortar […]
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International & Interactive Mixed Reality Art is a Showing AV Pros the Value of “Digital Plasticity”
The design of new art mediums in Web3 is as much a social coordination as it is a technological cooperation. Designers, engineers, and visionaries are now able to collaborate to create mixed reality art, working in augmented mixed reality frameworks so as to define and refine the architecture of the metaverse. By using digital plasticity, […]
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Top Brands Are Marketing Over the Metaverse. Should Your Company Do the Same?
Since Meta’s 2021 launch, the business world has felt a more acute buzz for the inherent potential surrounding the metaverse. Billed as the future of the internet, this nascent but growing web of digital 3D worlds gives people and companies the ability to interact in more holistic ways. Big names like Gucci and Lego […]
Health and Life Sciences at the Edge
How Augmented Reality and Immersive Technologies Can Improve Patient Outcomes
On this episode of Intel’s Health and Life Sciences at the Edge, host Gabrielle Bejarano chats with Providence Health System VP and Chief Talent Officer Darci Hall and Intel Health Account Executive Jeffrey Berghammer about the opportunities for augmented reality and immersive technologies to support digital transformation in healthcare. When the onset […]