Articles by tag: augmented reality

Future-Proofing B2B Marketing: The Critical Role of 3D Interactive Training and Product Demos

As the global business community eagerly anticipates the launch of Apple Vision Pro on February 2, 2024, a significant transformation is underway in the realm of B2B marketing. This transformative era is characterized by the rising prominence of 3D interactive training and product demonstrations. These technologies are revolutionizing the ways in which businesses engage with […]

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2023 Retail Refined
Blending Digital and Physical Realms for the Future of Retail

The future of retail is not just a question of digital versus physical; it’s about creating a seamless, multi-dimensional experience that speaks to consumer emotions as much as it does to their needs. Melissa Gonzalez, Host of Retail Refined, and Principal, MG2 and Founder of The Lionesque Group, underscores the enduring power of brick-and-mortar […]

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Articles
International & Interactive Mixed Reality Art is a Showing AV Pros the Value of “Digital Plasticity”

The design of new art mediums in Web3 is as much a social coordination as it is a technological cooperation. Designers, engineers, and visionaries are now able to collaborate to create mixed reality art, working in augmented mixed reality frameworks so as to define and refine the architecture of the metaverse. By using digital plasticity, […]

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Articles
Top Brands Are Marketing Over the Metaverse. Should Your Company Do the Same?

Since Meta’s 2021 launch, the business world has felt a more acute buzz for the inherent potential surrounding the metaverse. Billed as the future of the internet, this nascent but growing web of digital 3D worlds gives people and companies the ability to interact in more holistic ways. Big names like Gucci and Lego […]

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Health and Life Sciences at the Edge
How Augmented Reality and Immersive Technologies Can Improve Patient Outcomes

On this episode of Intel’s Health and Life Sciences at the Edge, host Gabrielle Bejarano chats with Providence Health System VP and Chief Talent Officer Darci Hall and Intel Health Account Executive Jeffrey Berghammer about the opportunities for augmented reality and immersive technologies to support digital transformation in healthcare.     When the onset […]

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Articles
Mobile Advertising AR Use is Set to Outpace Traditional Advertising Methods. How Are Retailers Making the Most of It?

Pokémon Go, which was all the rage back in 2016, may have simmered down, but the concept behind it—augmented reality (AR)—is heating up and becoming a more accessible tool for industries to deploy in service of the experience economy. This is especially true for retailers and retail marketing strategies. Mobile advertising AR is predicted to […]

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Articles
2023’s Mobile App Trends Signal Big Expansion for Augmented Reality in Retail

Several trends in mobile app development for 2023 include wider adoption of artificial intelligence (AI), machine learning (ML), cloud-based applications, wearable devices, and augmented reality (AR). Leading this growth in adoption is the advancement of technology that makes these innovations more affordable for developers. As creating augmented reality solutions becomes more accessible, the onus […]

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Streaming the Game: Transforming Sports Broadcasting in the Digital Era
February 20, 2024

The recent rise of streaming services over traditional terrestrial television has marked a significant shift in how audiences consume sports content. This evolution is propelled by advancements in digital technology and changing viewer preferences, emphasizing the need for a more immediate and interactive broadcast experience. The stakes are high, with platforms like Peacock streaming record-breaking […]

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marketing team’s AI journey
Kickstarting a Marketing Team’s AI Journey
February 20, 2024

A marketing Team’s AI journey is necessary and critical for the success of a brand’s overall mission and execution. In the latest episode of the Marketing AI Sparkcast, host Aby Varma sits down with Daniel Englebretson, CEO of Elynox and an adjunct professor at Wake Forest University and Elon University, to discuss the evolution […]

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behavioral finance
How Worldview Shapes Financial Decisions: Unveiling Behavioral Finance Insights
February 20, 2024

Untamed Ethos, hosted by Joshua Wilson of United Ethos Wealth Partners, examines the philosophical roots of financial decision-making, offering insights into behavioral finance. This episode features expert Robert E. Brooks, Ph.D., CFA, a Professor Emeritus at The University of Alabama, discussing how worldviews and upbringing influence financial choices. Dr. Brooks, known for his work […]

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Other Articles
2023 is Mobile AR Advertising’s Spotlight Moment in Retail
February 15, 2023

In 2023, Insider Intelligence predicts the number of augmented reality (AR) users in the U.S. will reach 97.1 million and continue upward through 2025. So, is this the year mobile AR takes the advertising spotlight? And what function could it play in retail? According to Insider Intelligence’s forecast, U.S. companies plan to spend big […]

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Reducing Returns from Online Shopping with Augmented Reality
November 18, 2022

Almost any good or service can be provided online in today’s day and age. You can do just about anything, from browsing and ordering clothing online to ordering groceries on an app and having them delivered to your home. But when it comes to retail shopping for clothing items, how will you know if […]

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Into the Metaverse with Ori Inbar
April 20, 2022

The metaverse has grabbed the attention of people worldwide. The term frequently appears from television shows to movies and everywhere in between, bringing awareness of emerging technologies to the masses. Haptic Feedback host Dan Cui, VP Sales and Business Development, Shockoe, spoke with Ori Inbar, Co-Founder & CEO of AugmentedReality.org, to discuss how the metaverse […]

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What’s in the Shopping Cart for the 2022 National Retail Federation’s Big Show?
January 14, 2022

In just a few short days, from January 16th through the 18th, the National Retail Federation will launch Retail’s Big Show in the shopping capital of the world, New York City. As retail professionals know, NRF is a nonprofit and the world’s largest retail association intending to “connect people to an industry that’s a great […]

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Unlocking Limitless Mobility With Multi Platform
November 10, 2021

Host Dan Cui, VP of sales and business development, discussed the future of technology brought about by the pandemic with CEO Alex Otanez. Referring to COVID-19 as “the great change,” Otanez commented on how technology advanced much faster because of the pandemic. He explained, “Over the last 12 months, we have essentially progressed what would […]

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AR and Mixed Reality More Disruptive Than AI, Report Claims
August 4, 2021

Manufacturers may only just be coming to terms with artificial intelligence (AI) and seeking to assess its potential value and impact but hold on: it is reported that some existing technologies, including augmented reality (AR), virtual reality (VR) and mixed reality (MR) will be more disruptive, more quickly.   Some technologies are born disruptive, some […]

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Bridging the Gap Between Reality and the Digital VR Metaverse
June 4, 2021

What is the digital metaverse, and what role will this play for our society as we become more and more integrated with the technology we use every day? On this episode of the Breaking New Ground podcast, host Joel Pennington has brought in two guests – Samuel Arsenault-Brassard and Johan Hanegraaf – to answer […]

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Why VR and Robotics Need Realistic Touch Feedback
June 1, 2021

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.   There are […]

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AI and Computer Vision Are Reshaping the Last Mile
May 18, 2021

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.   Wireless location […]

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