Big Box Stores Redefine Retail with Spaces Blending Personalization, Technology, and Community Engagement

MimoMonitors Banner Ad


As the retail landscape continues to evolve, big box retailers are increasingly focusing on transforming their spaces to cater to the experience economy. This shift comes as studies reveal that consumers are seeking more than just products; they desire immersive experiences that enhance their shopping journeys. The integration of advanced technologies such as virtual reality (VR) and augmented reality (AR) is playing a pivotal role in shaping these new retail environments.

Why are these changes crucial, and how can big box retailers effectively incorporate experiential strategies to stay relevant and competitive in the evolving market?

Dr. Mansur Khamitov, Assistant Professor at Indiana University in a recent Expert’s Talk episode discussed how big box retailers are revolutionizing shopping with expanded physical spaces and advanced technologies like VR and AR to create immersive, personalized consumer experiences.

Key Takeaways: 

  • Consumer Demand for Experiences: Shoppers are increasingly looking for holistic experiences that go beyond traditional shopping.
  • Role of Technology: The use of VR and AR technologies is becoming a game-changer, enabling immersive experiences within the retail space.
  • Physical Space Utilization: Expanding physical spaces to include areas like cozy cafes and event spaces for personalized, invite-only events enhance consumer engagement.
  • Personalization: Leveraging technology to offer personalized recommendations and offers is critical in creating unique customer experiences.
  • Impact on Retail Strategy: These experiential strategies are not just enhancing customer satisfaction; they are also crucial for the competitive differentiation of retailers in the big box sector.

Article written by Sonia Gossai

Follow us on social media for the latest updates in B2B!



innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More