Articles by tag: IAAPA

Artificial Reality, Virtual Reality, Authentic Reality: Why Guests Want More Than Technology

When walking through a Harry Potter or Star Wars attraction at an amusement park, it may seem like an escape from reality. Park guests can immerse themselves in another world and leave Read more

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restaurant sales black friday
Restaurant Sales Are Up, But Foot Traffic Is Down. Why Is That?
November 23, 2022
   The third quarter was a good quarter for chain restaurants. However, more sales do not necessarily translate into more customers. Lisa Miller, President, Lisa W. Miller & Read more
Deanna Baumgardner discusses diversity roles
High Turnover in Diversity Roles is a Reflection of Unrealistic Expectations
November 23, 2022
Diversity roles, specifically diversity and inclusion managers, have been the second fastest growing job title in the last five years according to LinkedIn. Yet, these positions are also experiencing a Read more
FCC Broadband Connectivity
New FCC Broadband Map Crowdsources Regulation of Broadband Availability
November 23, 2022
This week the Federal Communications Commission (FCC) released its new broadband availability maps to cheers from the larger telecom industry. With this new set of FCC maps, a huge win for Read more
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Artificial Reality, Virtual Reality, Authentic Reality: Why Guests Want More Than Technology
December 10, 2019
When walking through a Harry Potter or Star Wars attraction at an amusement park, it may seem like an escape from reality. Park guests can immerse themselves in another world and leave Read more
Is “Authentic Reality” Next in Entertainment?
December 6, 2019
Augmented reality (AR) and virtual reality (VR) have become popular vehicles for content creation in and outside of amusement parks. They are able to transport consumers to new worlds and Read more
How IPs and Technology are Delivering on Storytelling at Amusement Parks
December 4, 2019
Today’s entertainment landscape is as bountiful as it has ever been. With competition coming from new arenas like streaming services, theme parks have reimagined themselves to stay Read more
Reshaping the VR Narrative in Amusement Parks with Bob Cooney
December 2, 2019
It is no longer uncommon to see a virtual reality experience in any number of entertainment or educational avenues. The technology has become more flexible and consumers have gained more Read more
What News To Expect at IAAPA Expo 2019
November 12, 2019
More than 1,000 leading amusement park and attraction industry companies will exhibit at IAAPA Expo 2019. The Orange County Convention Center will open on November 19 until 22 and dozens of Read more
IAAPA 2019 Preview: 3 Reasons to Attend
November 5, 2019
The attraction industry’s global association should have no problem attracting professionals to its flagship conference this November. The International Association of Amusement Parks and Read more