Articles by tag: artificial reality
When walking through a Harry Potter or Star Wars attraction at an amusement park, it may seem like an escape from reality. Park guests can immerse themselves in another world and leave anything going on in their real life behind. However, even in a ‘galaxy far, far away,’ amusement parks are focused on authenticity and […]
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Sports & Entertainment
Is “Authentic Reality” Next in Entertainment?
Augmented reality (AR) and virtual reality (VR) have become popular vehicles for content creation in and outside of amusement parks. They are able to transport consumers to new worlds and experiences unlike any device in the past, but their real strength may lie in the form of a third ‘reality’. That would be authentic reality, […]