Articles by tag: customer journey

IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping

IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping

It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the customer journey? Discussing this loaded topic with Retail Refined Host, Melissa Gonzalez, is Karl Haller, partner of the consumer center of competency at IBM. One…

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Latest

Impressions
Impressions: Elevating the Customer Journey in the Self-Storage Industry

The self-storage landscape is changing, creating both new challenges and opportunities. Last year, the industry had a sales volume of $3.68 billion, covering over 46 million square feet. The sector did not see a downturn during the pandemic, causing lots of new capital investment. So, how is all this changing the customer journey? A roundtable of…

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Podcasts
Next Level Commerce: Staying Up on Fraud Prevention through Pandemic-Inspired Innovation

The COVID-19 pandemic was a challenge for retailers, but many of them rose to the occasion with solutions that made it possible to keep running their business while keeping their employees and customers safe. Unfortunately, where there is commerce, there will almost always be crime, and the pandemic gave fraudsters other avenues to pursue, said…

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Retail
What is Behind Retail’s Bounceback?

The Voice of B2B, Daniel Litwin, was joined by John Kelly to discuss the recovery of the retail industry amid the COVID-19 pandemic. Kelly is the CEO of Zenreach, a walk-through marketing company. Litwin and Kelly first discussed the recovery of the retail industry this year and whether or not a return to pre-COVID foot…

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Podcast Network
Bringing a Localized Experience Across the Globe

The globalization of retail isn’t slowing but rather shifting to online distribution channels. eShopWorld is key conduit for bringing brands and retailers into new markets in a seamless way, specializing in the localization of the customer experience. In this episode, hear from founder and CEO Tommy Kelly as he discusses creating agile frameworks for cross…

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Business Services
How Tech Companies are Differentiating Through Marketing

Daniel Litwin was joined by Tristan Pelligrino, Co-founder of Motion Agency and host of the Tech Qualified podcast, to talk about the marketing of technology in the COVID-19 era. Motion Agency mostly works with B2B technology companies, and their marketing teams are often very small, if not just a single person. According to Tristan, these…

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Podcasts
Omnichannel Evolved: How Harmonic Retail™️ Adapts to the Changing Needs of Today’s Customer

DeAnn Campbell, director of retail strategy and development at Harbor Retail, spoke about the evolution of omnichannel on this episode of MarketScale’s Retail Podcast. Harmonic Retail™️ is a concept developed by Harbor Retail to address the changes retailers face in today’s marketplace. “Harmonic Retail is all about flexibility and staying in tune with the…

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Latest

Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

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Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

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sales process automation
The Future of Business Success Lies in Real-Time Feedback and Sales Process Automation
May 22, 2024

Amid the rapid pace of technological advancements, sales processes are undergoing significant changes. Companies are increasingly pressured to enhance efficiency, accuracy, and customer satisfaction. According to Forrester’s 2023 report, a staggering 90% of global business buyers experienced stalled purchasing processes due to economic headwinds, emphasizing the importance of price transparency and the need for…

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thaly palanisamy as new president
Stenograph, LLC Announces Thaly Palanisamy as New President
May 22, 2024

Stenograph, LLC is pleased to announce Thaly Palanisamy as president. In his role, Mr. Palanisamy will guide Stenograph in executing its strategic vision: Empowering the capture, preservation, and accessibility of verbatim records. “Thaly’s leadership skills, combined with the Stenograph strategy deployed by our talented team, will ensure success as we charter our course for the…

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Other Articles
Is “Authentic Reality” Next in Entertainment?
December 6, 2019

Augmented reality (AR) and virtual reality (VR) have become popular vehicles for content creation in and outside of amusement parks. They are able to transport consumers to new worlds and experiences unlike any device in the past, but their real strength may lie in the form of a third ‘reality’. That would be authentic reality,…

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Reshaping the VR Narrative in Amusement Parks with Bob Cooney
December 2, 2019

It is no longer uncommon to see a virtual reality experience in any number of entertainment or educational avenues. The technology has become more flexible and consumers have gained more experience with it, businesses are working VR experiences into their offerings. Amusement and theme parks are jumping in on the action as well. However, the…

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Beyond Technology: Improving the Customer Journey in QSRs
November 12, 2019

On this episode of Beyond Technology: The Experience Podcast brought to you by Acrelec, Clément Pévrier, head of digital projects for Udvise, joined Tyler Kern for a discussion focused on Udvise, founded by Acrelec to be the expert agency in digital solutions for the QSR industry. Ordering Kiosk’s were a main focus of the discussion….

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Event Tech Trends Changing Attendees Expectations and Experiences
October 30, 2019

Corporate meetings and conferences have long been characterized by tedious PowerPoint presentations echoing off the walls of fluorescent-lit hotel ballrooms. But thanks to new trends in event technology, these long-dreaded symposiums are getting a makeover. Immersive content and interactive engagement are just a couple of innovations changing the event industry. Exploring this rising trend…

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Beyond Technology: The Benefits of AI in the QSR Industry
October 29, 2019

On this episode of Beyond Technology: The Experience Podcast by Acrelec, Vincent Attia, Data Processing Manager for Acrelec, spoke with host Daniel Litwin, The Voice of B2B, about utilizing AI in the QSR (Quick Service Restaurant) industry. Attia began the conversation with a brief explanation of what AI is in the food service industry;…

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