Articles by tag: customer journey

IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping

IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the Read more

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How Card Issuers and Merchants Maneuvered One Year of Mastercard’s Magstripe Phase Out
August 13, 2022
Coming up on one year from the official announcement, retailers and card issuers rejoiced at Mastercard’s announcement that by 2024, issuers will no longer be required to use magnetic stripes on their Read more
DeLorean is Back…Actually They Never Left Us!
August 12, 2022
The forthcoming debut of the latest DeLorean iteration is discussed on the latest episode of “Are We There Yet?”. Host Grant Harrell talked with the automaker’s Chief Marketing Officer, Troy Beetz, Read more
How Teach for America Brings Diversity in Education to Houston Schools
August 12, 2022
Teach for America has been a cornerstone in creating more educators for the nation. The nonprofit founded in 1989 operates in more than two dozen regions across the country and introduces commitment Read more
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IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
April 5, 2022
It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the Read more
Impressions: Elevating the Customer Journey in the Self-Storage Industry
April 26, 2021
The self-storage landscape is changing, creating both new challenges and opportunities. Last year, the industry had a sales volume of $3.68 billion, covering over 46 million square feet. The Read more
Next Level Commerce: Staying Up on Fraud Prevention through Pandemic-Inspired Innovation
March 9, 2021
 The COVID-19 pandemic was a challenge for retailers, but many of them rose to the occasion with solutions that made it possible to keep running their business while keeping their employees and Read more
What is Behind Retail’s Bounceback?
August 26, 2020
The Voice of B2B, Daniel Litwin, was joined by John Kelly to discuss the recovery of the retail industry amid the COVID-19 pandemic. Kelly is the CEO of Zenreach, a walk-through marketing Read more
Bringing a Localized Experience Across the Globe
August 18, 2020
The globalization of retail isn't slowing but rather shifting to online distribution channels. eShopWorld is key conduit for bringing brands and retailers into new markets in a seamless way, Read more
How Tech Companies are Differentiating Through Marketing
August 18, 2020
Daniel Litwin was joined by Tristan Pelligrino, Co-founder of Motion Agency and host of the Tech Qualified podcast, to talk about the marketing of technology in the COVID-19 era. Motion Read more
Omnichannel Evolved: How Harmonic Retail™️ Adapts to the Changing Needs of Today’s Customer
December 9, 2019
  DeAnn Campbell, director of retail strategy and development at Harbor Retail, spoke about the evolution of omnichannel on this episode of MarketScale's Retail Podcast. Harmonic Retail™️ Read more
Is “Authentic Reality” Next in Entertainment?
December 6, 2019
Augmented reality (AR) and virtual reality (VR) have become popular vehicles for content creation in and outside of amusement parks. They are able to transport consumers to new worlds and Read more
Reshaping the VR Narrative in Amusement Parks with Bob Cooney
December 2, 2019
It is no longer uncommon to see a virtual reality experience in any number of entertainment or educational avenues. The technology has become more flexible and consumers have gained more Read more