Articles by tag: customer journey

IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping

IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the Read more

Latest

Trucking
Forum Mobility’s Plans for 2023
January 26, 2023

Trucking is transporting goods by road using large vehicles, such as semi-trucks, tractor-trailers, and other commercial vehicles. The trucking industry plays a vital role in the economy by moving goods from manufacturers to retailers and consumers. Truck drivers are responsible for operating these vehicles and delivering goods on time and in good condition. Tune in […]

Read More
clean energy wind turbines
Clean Energy Sets $1.1 Trillion Record That’s Bound to Be Broken
January 26, 2023

(Bloomberg) — Last year was a double milestone for decarbonizing the world’s energy system. It was the first year when investment in the energy transition equaled global investment in fossil fuels, according to the latest data release from clean energy research group BloombergNEF. The money flowing into the upstream, midstream and downstream segments of oil and gas, and […]

Read More
American Airlines airplane in terminal
American Airlines Sees Profit Above Estimates on Steady Demand
January 26, 2023

(Bloomberg) — American Airlines Group Inc. expects profit this year to exceed estimates following a slow start, as steady demand for air travel keeps an industry recovery going into 2023. Full-year adjusted earnings will be $2.50 to $3.50 a share, the Fort Worth, Texas-based carrier said in a statement Thursday that also detailed fourth-quarter results. […]

Read More
All Articles
IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
April 5, 2022

It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the customer journey? Discussing this loaded topic with Retail Refined Host, Melissa Gonzalez, is Karl Haller, partner of the consumer center of competency at IBM. One […]

Read More
Impressions: Elevating the Customer Journey in the Self-Storage Industry
April 26, 2021

The self-storage landscape is changing, creating both new challenges and opportunities. Last year, the industry had a sales volume of $3.68 billion, covering over 46 million square feet. The sector did not see a downturn during the pandemic, causing lots of new capital investment. So, how is all this changing the customer journey? A roundtable of […]

Read More
Next Level Commerce: Staying Up on Fraud Prevention through Pandemic-Inspired Innovation
March 9, 2021

The COVID-19 pandemic was a challenge for retailers, but many of them rose to the occasion with solutions that made it possible to keep running their business while keeping their employees and customers safe. Unfortunately, where there is commerce, there will almost always be crime, and the pandemic gave fraudsters other avenues to pursue, said […]

Read More
What is Behind Retail’s Bounceback?
August 26, 2020

The Voice of B2B, Daniel Litwin, was joined by John Kelly to discuss the recovery of the retail industry amid the COVID-19 pandemic. Kelly is the CEO of Zenreach, a walk-through marketing company. Litwin and Kelly first discussed the recovery of the retail industry this year and whether or not a return to pre-COVID foot […]

Read More
Bringing a Localized Experience Across the Globe
August 18, 2020

The globalization of retail isn’t slowing but rather shifting to online distribution channels. eShopWorld is key conduit for bringing brands and retailers into new markets in a seamless way, specializing in the localization of the customer experience. In this episode, hear from founder and CEO Tommy Kelly as he discusses creating agile frameworks for cross […]

Read More
How Tech Companies are Differentiating Through Marketing
August 18, 2020

Daniel Litwin was joined by Tristan Pelligrino, Co-founder of Motion Agency and host of the Tech Qualified podcast, to talk about the marketing of technology in the COVID-19 era. Motion Agency mostly works with B2B technology companies, and their marketing teams are often very small, if not just a single person. According to Tristan, these […]

Read More
Omnichannel Evolved: How Harmonic Retail™️ Adapts to the Changing Needs of Today’s Customer
December 9, 2019

DeAnn Campbell, director of retail strategy and development at Harbor Retail, spoke about the evolution of omnichannel on this episode of MarketScale’s Retail Podcast. Harmonic Retail™️ is a concept developed by Harbor Retail to address the changes retailers face in today’s marketplace. “Harmonic Retail is all about flexibility and staying in tune with the […]

Read More
Is “Authentic Reality” Next in Entertainment?
December 6, 2019

Augmented reality (AR) and virtual reality (VR) have become popular vehicles for content creation in and outside of amusement parks. They are able to transport consumers to new worlds and experiences unlike any device in the past, but their real strength may lie in the form of a third ‘reality’. That would be authentic reality, […]

Read More
Reshaping the VR Narrative in Amusement Parks with Bob Cooney
December 2, 2019

It is no longer uncommon to see a virtual reality experience in any number of entertainment or educational avenues. The technology has become more flexible and consumers have gained more experience with it, businesses are working VR experiences into their offerings. Amusement and theme parks are jumping in on the action as well. However, the […]

Read More