Articles by tag: customer journey
Latest
Finding Your Identity with Dustin Odham
In an era where screens dominate our time, finding your personal identity becomes a challenge. Our generation is shaping itself based on an increasingly virtual world, often losing touch with the inner self. In fact, a recent study suggests that we could end up spending at least ten years of our life in front of […]
Conversations from Shoptalk Europe: Retail Refined meets with Christoffer Sellin from COS
Shoptalk Europe 2023 brought the technologies and channels driving the future of retail into a clear perspective. This year’s annual event from May 9-11 in Barcelona allowed Retail Refined’s Melissa Gonzalez to sit down with key stakeholders making a difference in the market. COS (Collection of Style) is a European fashion brand doing innovative things […]
Why the Merger of the PGA Tour and LIV Golf is Great for Golf
The PGA Tour, LIV Golf, and DP World Tour have announced their merger, putting an end to the conflict that has dominated sports business news for the past 18 months. This merger is expected to bring more financial opportunities, increased accessibility for fans, and a variety of golf events. It is seen as a […]
IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the customer journey? Discussing this loaded topic with Retail Refined Host, Melissa Gonzalez, is Karl Haller, partner of the consumer center of competency at IBM. One […]
Impressions: Elevating the Customer Journey in the Self-Storage Industry
The self-storage landscape is changing, creating both new challenges and opportunities. Last year, the industry had a sales volume of $3.68 billion, covering over 46 million square feet. The sector did not see a downturn during the pandemic, causing lots of new capital investment. So, how is all this changing the customer journey? A roundtable of […]
Next Level Commerce: Staying Up on Fraud Prevention through Pandemic-Inspired Innovation
The COVID-19 pandemic was a challenge for retailers, but many of them rose to the occasion with solutions that made it possible to keep running their business while keeping their employees and customers safe. Unfortunately, where there is commerce, there will almost always be crime, and the pandemic gave fraudsters other avenues to pursue, said […]
What is Behind Retail’s Bounceback?
The Voice of B2B, Daniel Litwin, was joined by John Kelly to discuss the recovery of the retail industry amid the COVID-19 pandemic. Kelly is the CEO of Zenreach, a walk-through marketing company. Litwin and Kelly first discussed the recovery of the retail industry this year and whether or not a return to pre-COVID foot […]
Bringing a Localized Experience Across the Globe
The globalization of retail isn’t slowing but rather shifting to online distribution channels. eShopWorld is key conduit for bringing brands and retailers into new markets in a seamless way, specializing in the localization of the customer experience. In this episode, hear from founder and CEO Tommy Kelly as he discusses creating agile frameworks for cross […]
How Tech Companies are Differentiating Through Marketing
Daniel Litwin was joined by Tristan Pelligrino, Co-founder of Motion Agency and host of the Tech Qualified podcast, to talk about the marketing of technology in the COVID-19 era. Motion Agency mostly works with B2B technology companies, and their marketing teams are often very small, if not just a single person. According to Tristan, these […]
Omnichannel Evolved: How Harmonic Retail™️ Adapts to the Changing Needs of Today’s Customer
DeAnn Campbell, director of retail strategy and development at Harbor Retail, spoke about the evolution of omnichannel on this episode of MarketScale’s Retail Podcast. Harmonic Retail™️ is a concept developed by Harbor Retail to address the changes retailers face in today’s marketplace. “Harmonic Retail is all about flexibility and staying in tune with the […]
Is “Authentic Reality” Next in Entertainment?
Augmented reality (AR) and virtual reality (VR) have become popular vehicles for content creation in and outside of amusement parks. They are able to transport consumers to new worlds and experiences unlike any device in the past, but their real strength may lie in the form of a third ‘reality’. That would be authentic reality, […]
Reshaping the VR Narrative in Amusement Parks with Bob Cooney
It is no longer uncommon to see a virtual reality experience in any number of entertainment or educational avenues. The technology has become more flexible and consumers have gained more experience with it, businesses are working VR experiences into their offerings. Amusement and theme parks are jumping in on the action as well. However, the […]