Next Level Commerce: Staying Up on Fraud Prevention through Pandemic-Inspired Innovation

The COVID-19 pandemic was a challenge for retailers, but many of them rose to the occasion with solutions that made it possible to keep running their business while keeping their employees and customers safe.

Unfortunately, where there is commerce, there will almost always be crime, and the pandemic gave fraudsters other avenues to pursue, said Rich Stuppy, Vice President & Senior Customer Experience Leader at Kount, an Equifax Company. Some businesses were already up and running with the necessary fraud protection, but many who adapted quickly haven’t had their security system catch up.

“Those that were relatively new to it and had, let’s say, a toe in the water. They had to move forward quickly as a matter of survival, and they hadn’t plumbed in the controls, the signal detection, the things you need to do to protect yourself from fraud and cyber security events in this digital space,” he said. “So, they learned some very painful lessons and learned them quickly. I think because of the never-ending game of cat and mouse that happens in fraud, fraud control, criminals and cyber security, you’re never ‘there.’ You’re always on the journey and getting a harder, stronger, tougher target.”

One of the best things to consider when thinking about fraud and risk needs is mapping out a customer journey, Stuppy said.

“When you think about it in terms of the journey, and you’re balancing customer experience with fraud and cyber security, that’s a completely different story than, ‘I’m rolling out a product, and I’m going to see what happens,’” he said. “Because, I can guarantee you, the fraudsters and the organized criminals are looking for those new changes, and they’re going to probe those new changes. You might not think there’s a lot of value in there, but they have an excellent methodology for testing those customer journey steps and finding the places that don’t have the controls and signal collection.”

Kount’s robust solutions for payment protection and protection around fraud, risk and loss made it an ideal partner for FreedomPay, especially with the ability to scale to work with the smallest ecommerce operator up to some of the largest corporations in the world.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

engineering community
The Future of the Engineering Community: Equity, AI, and Real Connection
July 15, 2025

The Engineer Who Builds Communities, Not Just Systems! Angelie Vincent has spent more than two decades in aerospace engineering, but her real legacy might be the communities she’s built along the way. Now an AI Integration Engineer at Boeing, Angelie joins Professional Quotient host Jason Winningham for a wide-ranging conversation on neurodivergent leadership, workplace…

Read More
hvacr
Women in HVACR Are Driving Change Across the Skilled Trades
July 15, 2025

Trade school enrollment climbed 4.9% between fall 2020 and fall 2023, signaling a national shift toward skills-based careers as alternatives to four-year degrees. This modest but meaningful rebound underscores growing interest in trades like HVACR, where demand is high, but representation remains lopsided. For decades, women in the field have been overlooked despite playing…

Read More
personal assistant
The People Business: How To Make AI Your Personal Assistant and More
July 14, 2025

In today’s fast-paced world, AI has moved from being a corporate buzzword to a hands-on tool for everyday life. With tools like ChatGPT, Gemini, and Claude now widely accessible, the conversation is shifting from what AI is to how it can actually help individuals. From boosting productivity to transforming education, AI is poised to become…

Read More
cardiac care
Just Thinking… About the Role of Critical Thinking in Cardiac Care With Dr. Minh Tran
July 14, 2025

As cardiovascular disease continues to rank as the leading cause of death globally, the importance of expert cardiac care has never been more evident. The American Heart Association reports that over 800,000 Americans experience a heart attack each year, and many rely on the fast, critical thinking of cardiac specialists to survive. In an…

Read More