What is Behind Retail’s Bounceback?

Daniel Litwin
Aug 26, 2020
Learn more
2020 analytics COVID customer experience customer journey Daniel Litwin Video data ECommerce Foot Traffic John Kelly Video retail safety social distancing strategy

The Voice of B2B, Daniel Litwin, was joined by John Kelly to discuss the recovery of the retail industry amid the COVID-19 pandemic. Kelly is the CEO of Zenreach, a walk-through marketing company.

Litwin and Kelly first discussed the recovery of the retail industry this year and whether or not a return to pre-COVID foot traffic could happen.

“Right now our models are not predicting a return to normal this year,” said Kelly.  He explained that while there was an increase in foot traffic for two months leading into June, that trend has stagnated. Zenreach predicts that by the end of the year, retail foot traffic will reach 65% of normal.

Zenreach gathers data on foot traffic by measuring mobile phone pings for wifi signals in local establishments with nearly 10,000 data gathering locations across North America.

Kelly explained that retail is recovering faster than restaurants, bars, and nightclubs for reasons such as less government restrictions on the sector as well as consumer sentiment being more comfortable with browsing stores while practicing social distancing and other safety precautions. Many retail locations have also been utilizing in-store pickup services with great success.

When asked how the restaurant and bar industries could improve their recovery, Kelly recommended, “make sure that you let your consumers know what safety precautions you’re taking.” He emphasized the importance of getting the word out using online channels to best reach customers.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More
Related
luxury resale
Software & Technology
How Luxury Resale Became Big Business: Inside Fashionphile’s Playbook
October 30, 2025
Faherty
Healthcare
From Heritage to Hospitality: The Faherty Blueprint for Authentic, Community-Centered Branding
October 15, 2025

Great clothes may be where it starts, but today’s shoppers are looking for something more — a sense of connection, belonging, and shared purpose. Research shows that 90% of consumers value authenticity when deciding which brands to support: a clear reminder that while quality and design remain vital, meaning has become the new measure of loyalty….

Read More
youth
Healthcare
Fashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation of Youth
October 8, 2025

As the lines blur between fashion, identity, and digital life, brands are racing to understand how today’s youth are reshaping culture and commerce. Pacsun’s new Youth Report 2025, produced in partnership with GlobalData, offers one of the most detailed portraits yet of Gen Z and Gen Alpha—two generations united by self-expression but divided by…

Read More