Articles by tag: customer experience

One Third of Customers Will Leave a Business if They Have One Bad Experience. How Should the Smart City Expo World Congress Approach the Customer Experience?

approach the customer experience with Carolyn Rodz
https://marketscale-4.wistia.com/medias/w7u9817c3h?embedType=async&seo=false&videoFoam=true&videoWidth=640 Customer service and customer centricity are values many businesses claim Read more

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Anamorphic
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
March 24, 2023

The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses.  By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]

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gap between the real world and the metaverse
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
March 24, 2023

How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]

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authenticity
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
March 24, 2023

Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]

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One Third of Customers Will Leave a Business if They Have One Bad Experience. How Should the Smart City Expo World Congress Approach the Customer Experience?
January 20, 2023

Customer service and customer centricity are values many businesses claim to have, and for good reason—Forbes cited that one third of customers will stop buying from a brand they are loyal to if they have even one bad experience. However, it seems that companies in the Smart City Expo World Congress may be shifting […]

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Sharing Knowledge in the HVAC Industry for an Improved Customer Experience
December 28, 2022

Good communication goes a long way and can often be the backbone for providing an efficient, friendly, and improved customer experience. While strong communication is a vital area for many industries, it is the trade industry that benefits the most from soft skills. Why do these skills matter so much and how can the […]

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Becoming a Better Ally: Ensuring Diversity, Equity, and Inclusion in the Digital Space
December 15, 2022

The world of business-to-business interactions has been entirely upended in the world of Covid. Face to face connections are often not possible or even desired and it can be quite easy to fall into the trap of thinking that the bulk of our interactions can be done on Zoom or Teams or via email […]

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When It Comes to Customer Data, What Do Restaurants Really Need to Capture?
November 10, 2021

Key Points: QSRs experienced a quick, major disruption during pandemic. Technology and data are pivotal to QSR success. Bottle Rocket helped build the Chick-Fil-A customers love today. Commentary: Host Barbara Castiglia discussed all things modern restaurant management with Peter Klayman, quick service restaurant (QSR) and practice lead at Bottle Rocket. Klayman focuses on consulting […]

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Why the Cruise Industry Requires a Unique Customer Service Model
November 9, 2021

The cruise industry was always a favorite for travelers, and it’s finally resurging after the pandemic. What does this new cruise experience look like, and what are guests now expecting? To answer this, Say Yes to Travel host Sarah Dandashy spoke with Paul Rutter. Rutter is a customer service expert, author, speaker, and spent 40 […]

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Live Streaming Has a Permanent Place in Retail. Here’s Why.
October 20, 2021

Live streaming adoption is accelerating for a host of reasons and has many applications. Retailers can take advantage of this channel to connect with consumers and sell directly to them. Talking about this emerging trend, Retail Refined host Melissa Gonzalez spoke with Kenneth Tan, Co-founder and CEO of BeLive Technology. The company offers live streaming solutions […]

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The Art of Waiting: 8-Second Surveys Capture Customer and Employee Satisfaction for Actionable, Data-Centric Decisioning
October 20, 2021

Erik Berg, VP of marketing at Nemo-Q, explained to Host Tyler Kern the benefits and ease of utilizing the 8-second survey. 8-second surveys gather data on the intended audience’s experience. It can be used to measure customer satisfaction of a product or service and even employees’ morale at the company. Why 8-seconds? Nemo-Q ran […]

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What Does the Future Look Like for Experiential Design?
August 23, 2021

As more industries face the pressure to give a quality experience to their end users, how will more intentional experiential design lead to a better customer experience? Daniel Litwin asked the host of MarketScale’s Experience by Design, Bryan Meszaros, what the future of experiential design looks like. Follow us on social media for the […]

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Emerging Trends of the New Normal Shopper
July 8, 2021

With signs pointing towards a slowing of the pandemic, the spotlight is on the emerging trends and patterns taking hold in the era of the new normal shopper. To make sense of these trends and gain better knowledge and understanding of where retail will shift and what it needs to do to capitalize on new […]

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