Articles by tag: strategy
Digital marketing has dominated for some time now but many companies still struggle with identifying and implementing the most effective strategies to foster growth. Of course, constant evolution of consumer behaviors and digital landscapes have continuously made this challenge even more pressing. Businesses naturally want to invest in successful marketing outcomes, and oftentimes it…
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New Startups Must Invest in Cloud-Based Data for Long-Term Company Success and Cost Efficiency
With the rise in rapid digital transformation, startups around the world are increasingly beginning their journeys as cloud-native entities. But what exactly is the benefit? Cloud-based software allows flexibility beyond measure, and assists in lowering the costs in keeping it up and running. In India, a good number of companies are adopting this trend….
Business Services
The Role of Marketing During Economic Uncertainty with Laura Goldberg of Constant Contact
In times of economic uncertainty, businesses must navigate uncharted waters to stay ahead of the curve. As the world shifts and evolves, businesses must adapt their marketing strategies to remain relevant and successful. In this episode of the MarketScale podcast, host Ben Thomas sat down with Laura Goldberg, CMO of Constant Contact, to discuss…
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Revolutionizing Data Management in Government: Insights and Best Practices
The saturation of data in various areas of life and functionality has led to an interest in exploring different types of data management. Government agencies, along with their goal to be more transparent, have further put a demand on the handling of all of this data. As a result, incorporating newer and improved technology is…
Business Services
Are You Ready to Learn How to Transform Your Supply Chain?
Supply chain management is a critical aspect of business as it allows manufacturers to make enough products to meet market demand. It is essential as it reduces excess inventory and the cost of storing products. Effective supply chain management ultimately improves customer satisfaction, reduces business costs and optimizes profit. When operating cost decreases without affecting…
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The Importance of Selling the Sizzle of the Printing Industry to Attract Young Talent
Printing has always been in demand and is still relevant to date. According to statistics, “the global print-on-demand market size was valued at USD 4.90 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 26.1% from 2022 to 2030.” However, the printing industry is not experiencing an influx of young…
Education & EdTech
How Educators Explore the Strategy of Implementation in Classrooms
There are various types of teaching methods available for educators to pick and choose from. However, picking the one that not only works best for their students, but is also effective, is another factor to consider. Regarding the science of reading, which is a wide- ranging discipline inclusive of both reading and writing, there…
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Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…
