Will Free Online Courses Be EdTech Companies’ Silver Bullet for Market Differentiation?

 

India’s edtech industry is working to be the global leader in online tools, curriculum and platforms. If the flow of capital is a good litmus test, both the short- and long-term outlook would point to India being on the right track. High profile startups like Vedantu are actively securing millions of dollars in new investments, while leaders in the space like Byju are buying U.S. edtech companies to expand their presence in the Western markets.

In response to this boom, U.S. edtech leaders are trying to get creative with their competitive edge, leveraging accessibility campaigns and Indian education entrepreneurs to so do. Google-backed edtech company, Cuemath, is responding to a crowded market with free online content offerings, in a hope to capture more potential users and retain market share with a lower barrier to entry for entry-level courses.

Free content as the venus flytrap of capturing new users is a common strategy for edtech companies. How effective, though, is the free-to-paid pipeline for retaining online learning students on an edtech platform, especially with so many options to choose from? MarketScale sourced Yash Chandra, CEO of learning management system company Academy Of Mine, for his take.

Follow us on social media for the latest updates in B2B!

Latest

Lids University storefront
Lids Expands Merch into Collegiate Athletics with Lids University
August 15, 2022
Collegiate athletics, college sports fans, and the larger sports retail world locked in another merchandising win and opportunity as Lids, the leading hat and sports merchandiser, announced another expansion to Read more
US School Districts Are Spending More as Stimulus Deadline Looms
August 15, 2022
(Bloomberg) -- Buoyed by a historic influx of federal pandemic stimulus, the largest school districts in the US are spending more. On average, school district expenses rose 5.4% in fiscal 2023 from a year Read more
Trends in Pet and Animal Wellbeing
August 15, 2022
  Nutrition, supplements, and wellness are the foundation for a healthy human life. And that trend is now leaking into our pets and animal health. According to a recent Pet Age report, “a Read more