Will Free Online Courses Be EdTech Companies’ Silver Bullet for Market Differentiation?
India’s edtech industry is working to be the global leader in online tools, curriculum and platforms. If the flow of capital is a good litmus test, both the short- and long-term outlook would point to India being on the right track. High profile startups like Vedantu are actively securing millions of dollars in new investments, while leaders in the space like Byju are buying U.S. edtech companies to expand their presence in the Western markets.
In response to this boom, U.S. edtech leaders are trying to get creative with their competitive edge, leveraging accessibility campaigns and Indian education entrepreneurs to so do. Google-backed edtech company, Cuemath, is responding to a crowded market with free online content offerings, in a hope to capture more potential users and retain market share with a lower barrier to entry for entry-level courses.
Free content as the venus flytrap of capturing new users is a common strategy for edtech companies. How effective, though, is the free-to-paid pipeline for retaining online learning students on an edtech platform, especially with so many options to choose from? MarketScale sourced Yash Chandra, CEO of learning management system company Academy Of Mine, for his take.
Gossip about Gossip: How Platforms Provide Content Creators with Cryptocurrency Payment
In the rapidly growing world of cryptocurrency, getting paid for certain types of content via the digital medium is a lot more layered than meets the eye. According to Cointelegraph, the COVID-19 pandemic has heightened crypto payments as there was an increase of these payments. As content creators use various web platforms to promote and […]
Gossip About Gossip: How Aberdeen Plans to Tokenize Investment Funds on Hedera
Private equity investments are often regarded as higher risk profiles than any other asset classes. Because of liquidity concerns and higher barriers of entry, everyday individual investors are steered away from alternative asset classes like private equity. That’s where fractionalization of large-scale investments through blockchain and DLT technology provides accessibility and privacy among individual investors. […]
Using HIP to Improve Hedera Hashgraph
The Hedera Improvement Proposal (HIP) is a process established to help developers formulate new ideas and improvements within Hedera Hashgraph. According to InfoQ, workplace feedback helps boost efficiency. The method allows the development team’s members to submit their suggestions and receive constructive criticism and opinions from fellow developers. HIP allows Hedera to have an orderly […]