Why You Should be Hyped About Your “Happy Accidents”

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Carol Spieckerman
Apr 22, 2021
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b2b Brand Strategy Carol Spieckerman COVID opportunity retail RFP Spieckerman Speaks Retail strategy
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Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts to distill tools, tactics, and takeaways for wherever you play in retail. If you’re ready to cut to the chase, or just want to be inspired about where retail is going next, this show is for you.

 

A new vibe is rippling across retail. Do you feel it? Consumers are returning to stores, live events are on the calendar, meeting are scheduled. It’s time to get serious about your B2B strategy!

Many successful companies that rely on retail have built big businesses on “happy accidents,” when a customer request, RFP, or competitive lunge prompts a new product, category, or service launch. Yet all too often, these shiny new offerings languish when they could be replicated and scaled.

In this episode, Carol reveals one of the most common missed opportunities for companies positioning for retail B2B opportunities. She shares realworld examples and tactics for owning your unintentional creations and parlaying them into new opportunities.

In this episode you’ll learn:

  • How to monetize your mishaps (without fessing up)
  • Why clued-in sales teams make magic happen
  • How to sell your stuff despite competitive constraints
  • Why COVID-era contortions are a blessing in disguise

Listen to Previous Episodes Right Here!

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