Spieckerman Speaks Retail

Lead with Awareness for Positive Effect

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

Why You Should be Hyped About Your “Happy Accidents”

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

Are You Ready for the Retailer-as-Service Revolution?

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

Solutions, Services, and Social Action. Can Store Design Make a Difference?

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

3 Trajectories Powering Retail’s Latest Brand Boom

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

Wholesale Curtailed! Why Retail’s Favorite Model is Faltering

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

Retail Imposter Syndrome: Common, Confounding, and Curable!

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with […]

8 Retail Resolutions for 2021

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with […]

How the Power of Portfolios Will Propel Retail Forward in 2021

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts to distill […]

Navigating New Retail Realities

Consistently named a top retail influencer, Carol Spieckerman is a recognized authority on retail and brand strategy. As president of Spieckerman Retail, she helps retailers, brand marketers, agencies and tech companies navigate retail from now to next. Spieckerman regularly contributes to major retail and business media outlets across a broad spectrum of retail topics and trends. On this […]

Proud, Productive and Priceless: How Unlocking the Power of People Will Reignite Retail

As retailers re-imagine brick and mortar, stores are once again at the center of the action. But what about the people who power the action, store associates? They can get left out of the conversation as technology and automation grab attention, yet these front-line workers are critical to retailers’ success across every channel. Carol’s […]

Forging Relationships and Experiences Across Borders

Cross-border commerce is heating up! Chinese consumers want unfettered access to authentic and unique brands and according to recent studies, 43% are confident about an economic recovery occurring next year. Joe Crawford is the U.S. president and co-founder of Avocado, a soon-to-be-launched digital platform and app that promises to unlock the opportunity. In this interview […]

Diversify or Die: Now is Not the Time to Narrow Your Options

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and for […]

Retailers Weigh in on Top Supplier Mistakes

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and […]

Why Going Retro with Recruiting Just Won’t Work

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and […]

It’s Time to Hone Your Holiday Hustle

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and […]

How Sketchy Value Sabotages Solution Providers’ Prospects

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and for […]

Are you Feeding Retail’s “Nega-hype” Machine?

It’s easy for those in retail and almost any other industry to be negative right now. In fact, it’s always easier to default to negativity. However, that’s a path that can sabotage retail positioning. Spieckerman address the idea of the “nega-hype,” which is rampant right now. This term describes the irrational focus on negatives, which […]

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and for […]

 How Retail Suppliers Can Slay the “Slow No”: Spieckerman Speaks Retail

Each week on Spieckerman Speaks Retail, Carol will be speaking on her Retail Trajectories – themes and calls to action that transcend categories, channels, business models and touch points. As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launches her episode series, “8 Mistakes Retail Suppliers Can’t Afford […]

Making Sense of Seismic Supply Chain Shifts: Spieckerman Speaks Retail

Lately, the conversation in retail has been heavily weighted toward who’s going to make it and who’s on the retail ropes. But if links in the supply chain are broken, none of it matters because products never make it to market! Lynne Sprugel has been building those links throughout her career for retailers like J.C. […]

How to Solve Retail’s Convenience Conundrum: Spieckerman Speaks Retail

Click and collect, drive up, drive through, home delivery, oh my! Data confirms that no two consumers define convenience the same way. Yet, before the corona crisis took hold, some retailers had to learn the hard way that dictating choices to consumers just won’t work. Now, as safety emerges as a top consumer concern, […]

Why Retail’s Private Brand Party is Just Getting Started: Spieckerman Speaks Retail

Retailers were rushing back to private brands before the pandemic rocked retail. Their big bets are paying off now as shoppers prioritize value. Retailers’ renewed enthusiasm for private brands has far-reaching implications for brand marketers, solution providers and retailers themselves. In this episode, Carol reveals the opportunities and challenges as the private brand bash […]

Preparing Brick and Mortar for a Great Reopening: Spieckerman Speaks Retail

As retailers attempt to pull the trigger on reopening brick and mortar in a big way, they know they have to get it right the first time. Yet so much confusion surrounds what is even possible as the corona crisis plays out. Restoring consumer confidence will require clear answers, actionable best practices, and herculean effort. As […]

Why Buying, Building and Bridging Will Rescue Retail: Spieckerman Speaks Retail

Retail’s future belongs to those who can skillfully juggle potent purchases, original invention, and outrageous alliances. Insularity and indecisiveness just won’t cut it. The good news is that a spirit of cooperation is flourishing in retail and creating opportunities for everyone. In this episode, Carol Spieckerman highlights retailers that are firing on all cylinders […]

Spieckerman Speaks Retail: A New Retail Podcast

Consistently named a top retail influencer, Carol Spieckerman is a recognized authority on retail and brand strategy. As president of Spieckerman Retail, she helps retailers, brand marketers, agencies and tech companies navigate retail from now to next. Spieckerman regularly contributes to major retail and business media outlets across a broad spectrum of retail topics […]