Carol Spieckerman

President Spieckerman

Carol conducts workshops, presentations and business development trainings that bring retail smarts and doable tactics to companies and trade groups around the world. Her passion is helping companies own their advantages and cut through all the noise and doomsday prognosticating that’s invading retail these days.

retail-strategy Retail Strategy
image-11 Marketing
marketing-strategies Marketing strategy
image-1 Strategic Planning
developments New Business Development
brand-develop Brand Development

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Recent Posts


Grocery Giant H-E-B Launches New Brand: How They Diversified Using Top Retail Trajectories

blaine.bowman - December 15, 2022

H-E-B's latest brand launch might be the new fore-front of customer loyalty. Building customer loyalty has never been so easy - so long as you know what youre doing.

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Will the Thanksgiving Holiday Weekend Revenue Continue Through the Rest of the Holiday Season?

Carol Spieckerman - December 7, 2022

This year, retailers kicked off the holiday season early with deals beginning prior to Thanksgiving weekend. The encouragement from retailer sales to have consumers begin their holiday shopping early, has made some impact with this year breaking record revenue over the Thanksgiving holiday weekend.

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Black Friday 2022 Macy's

Black Friday 2022 In-Review: How Did Supply Chain Challenges and Consumer Pessimism Turn into Record Sales?

Daniel Litwin - November 30, 2022

Black Friday 2022 and its cousin Cyber Monday are now behind us, and boy did they both make waves across retail.Not only did Black Friday's in-store foot traffic break records according to NRF, but sales numbers seem to show that Black Friday 2022 and Cyber Monday 2022 sales are setting records, with Cyber Monday becoming the biggest day of online sales in U.

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Organized Crime Targets Large Retail

Gabrielle Bejarano - November 22, 2022

Theft is always a concern for retailers. Particularly for stores like Target, which carries small but valuable products on open display shelves.

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A Perspective on Gap’s Recent Announcement to Sell on Amazon’s Marketplace

Gabrielle Bejarano - November 17, 2022

Spieckerman Retail, President, Carol Spieckerman provides her perspective on Gap's recent announcement to sell on Amazon's marketplace. What is the impact of this on the strategy for big brand eCommerce launches of proprietary marketplaces?

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Walmart & Target Release 2nd Quarter Earnings Reports

Carol Spieckerman - September 6, 2022

Walmart & Target Release 2nd Quarter Earnings Reports Data Provides Insight into the Future of RetailThe state of the economy is a topic of daily conversation in the latter half of 2022. Is the U.

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