Carol Spieckerman

President Spieckerman

Carol conducts workshops, presentations and business development trainings that bring retail smarts and doable tactics to companies and trade groups around the world. Her passion is helping companies own their advantages and cut through all the noise and doomsday prognosticating that’s invading retail these days.

retail-strategy Retail Strategy
image-11 Marketing
marketing-strategies Marketing strategy
image-1 Strategic Planning
developments New Business Development
brand-develop Brand Development

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Recent Posts


Grocery Giant H-E-B Launches New Brand: How They Diversified Using Top Retail Trajectories

blaine.bowman - December 15, 2022

H-E-B’s latest brand launch might be the new fore-front of customer loyalty. Building customer loyalty has never been so easy – so long as you know what you’re doing. For one supermarket chain, the answer to customer loyalty is built into their latest brand launch.

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Will the Thanksgiving Holiday Weekend Revenue Continue Through the Rest of the Holiday Season?

Carol Spieckerman - December 7, 2022

This year, retailers kicked off the holiday season early with deals beginning prior to Thanksgiving weekend. The encouragement from retailer sales to have consumers begin their holiday shopping early, has made some impact with this year breaking record revenue over the Thanksgiving holiday weekend.

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Black Friday 2022 Macy's

Black Friday 2022 In-Review: How Did Supply Chain Challenges and Consumer Pessimism Turn into Record Sales?

Daniel Litwin - November 30, 2022

Not only did Black Friday’s in-store foot traffic break records according to NRF, but sales numbers seem to show that Black Friday 2022 and Cyber Monday 2022 sales are setting records, with Cyber Monday becoming the biggest day of online sales in U.S. history.

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Organized Crime Targets Large Retail

Gabrielle Bejarano - November 22, 2022

Theft is always a concern for retailers. Particularly for stores like Target, which carries small but valuable products on open display shelves. While there has always been an understood amount of profit lost due to stolen or misplaced items, today’s retailers are dealing with something completely d

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A Perspective on Gap’s Recent Announcement to Sell on Amazon’s Marketplace

Gabrielle Bejarano - November 17, 2022

Spieckerman Retail, President, Carol Spieckerman provides her perspective on Gap’s recent announcement to sell on Amazon’s marketplace. What is the impact of this on the strategy for big brand eCommerce launches of proprietary marketplaces? Amazon’s marketplace has become so popular that even big br

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Walmart & Target Release 2nd Quarter Earnings Reports

Carol Spieckerman - September 6, 2022

The state of the economy is a topic of daily conversation in the latter half of 2022. Is the U.S. in a recession? Is the U.S. heading towards a recession? Is the housing market finally going to burst and return to a state that is more normal? What about the rental market? And for retailers, the most

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Multi-format Retail Offers Sellers the Opportunity to Expand Business with a Single Brand

Carol Spieckerman - August 15, 2022

Multi-format retailing has slowly entered the retail landscape over the past 20 years. The term is specific to the various formats a retailer takes with its brick-and-mortar stores versus multi-channel which includes online channels, catalogs, etc. Carol Spieckerman, President at Spieckerman Retail,

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Online Resale is Paramount to the Future Success of Retailers and Brands

Tyler Kern - May 9, 2022

Sustainability is top of mind across the globe with the covid pandemic creating an even greater interest and need. Disruptions to supply chains, the inability to shop in person and the unavailability of products brought increased the significance of businesses and individuals adopting a sustainabili

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Spieckerman Speaks Retail

Tyler Kern -

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts to distill tools, tactics, and takeaways for wherever you play in retail.

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