Articles by tag: Brand Strategy

Why You Should be Hyped About Your “Happy Accidents”

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday Read more

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Can Technology Put an End to Human Trafficking, Sextortion, Retail Crime, and Cybercrime?
May 30, 2023

Noel Thomas, CEO of Zero Trafficking discusses the tools and technology needed to defeat human trafficking, sextortion, retail crime and cybercrime at the ISCPO 2023 Conference.  Zero Trafficking and Dark Watch are two separate initiatives aimed at combating human trafficking. Zero Trafficking is a campaign that seeks to end human trafficking by focusing on prevention, […]

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How to Identify & Fix the Problem with Your Girdling Roots
May 30, 2023

In this enlightening clip from the field, Vice President of Operations for TreeNewal, Wes Rivers, dives into the often-overlooked issue of girdling roots and their significant impact on tree health. Through firsthand observations and expert insights, Wes sheds light on the hidden consequences of girdling roots and emphasizes the importance of early detection and proper […]

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Aurora Multimedia’s Silver Anniversary: Embracing 25 Years of Success at InfoComm
May 30, 2023

Paul Harris, the CEO of Aurora Multimedia, joins the latest episode of Cutting Through to tease what listeners can expect from InfoComm 2023. In this episode, we will be delving into two major upcoming events, InfoComm and the 25th Anniversary of Aurora as a company. Join us as we explore these topics and gain insights […]

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Why You Should be Hyped About Your “Happy Accidents”
April 22, 2021

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

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3 Trajectories Powering Retail’s Latest Brand Boom
March 10, 2021

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

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Wholesale Curtailed! Why Retail’s Favorite Model is Faltering
February 25, 2021

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

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5 Ways Brands Can Prepare for Holiday Sales
November 12, 2020

An unpredictable year calls for an unpredictable holiday season. This week host Jennifer Kaylo Ruscin sits down with Marketing and Analytics Expert Bill Sinacore to discuss how retailers can prepare for the holiday season. More Sale Items, More Often Sinacore has seen up to a 20% decrease on discretionary spending due to the higher unemployment rate […]

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A Story of Change: 35 Years of Leading Dunkin Donuts with Robert Rosenberg
November 10, 2020

The restaurant industry has always been one of change and the need to adapt. Lessons learned from years of experience can contribute greatly to the next generation of food service entrepreneurs. Robert Rosenberg, former Dunkin Donuts CEO, was at the helm for 35 years, seeing his share of successes and failures. He’s now captured […]

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How Leaders Can Use Failure to Drive Growth
November 2, 2020

On this episode of The Suite Spot hosts Carlos Vargas, Howard Holton and Paul Lewis sit down for a thought provoking discussion on how IT leaders can line their organizations up for a successful new year. “What are they going to learn from what’s happened now to figure out how to lead going forward?” asked Lewis to kick off […]

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5 Ways to Position Your Retail Brand
October 29, 2020

On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. 1. Show Up – Start posting. It can be as simple as a meme (people freakin love memes) or a quote. Or maybe it’s something from your industry. As you build your courage, […]

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Why Going Retro with Recruiting Just Won’t Work
September 24, 2020

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and […]

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Merging Experiential and Authenticity with Commerce
September 22, 2020

On this episode of Retail Refined with host Melissa Gonzalez, Showfields CEO Tal Nathanel outlined how “the most interesting store in the world” is attempting to revolutionize retail. Showfields’ mission is to “create a better way for customers to discover, engage and show emerging brands and artists of tomorrow.” In practice, that means offering […]

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