An unpredictable year calls for an unpredictable holiday season. This week host Jennifer Kaylo Ruscin sits down with Marketing and Analytics Expert Bill Sinacore to discuss how retailers can prepare for the holiday season.

More Sale Items, More Often

Sinacore has seen up to a 20% decrease on discretionary spending due to the higher unemployment rate and uncertainty of many industries around the country. Not only will it be harder to have your customers come out to the store this holiday season, they will be more budget conscious than in previous years.

New Black Friday Buying Behavior

Many industry analysts are split on what retailers can expect from Black Friday this year

Increased Focus on SEO and Keywords

With the industry expecting a significant shift to ecommerce this year it is more important than ever before to ensure your website is optimized for SEO and that your customers can find exactly what they are looking for.

Importance of Social Media Relationship Building

Customers are starting to shift their loyalty to brands that can offer better deals, a way to fight against that is to remind your customers of your brand story and to build a genuine connection with them.

Great Imagery

Some surveys have shown that almost half of all Americans plan to do all of their holiday shopping online this year. This shift to online shopping has made product images an even more important part of the shopping experience.

Stay tuned for a new episode every other Thursday!