Articles by tag: Jennifer Kaylo Ruscin
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline. Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. It can be a great tool to reach a variety of goals, so why not just dive in […]
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Bricks and Clicks
How to Sell a Product Concept to Retailers
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline. Host Jennifer Ruscin shares her insights on how to make an impact in retail buyer meetings without an actual product. Ruscin has extensive knowledge of the process. She’s successfully helped companies sell millions of dollars of products […]
Bricks and Clicks
Reshaping Black Friday
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline. COVID-19 continues to reshape how people shop, and in turn, it’s sure to reshape traditions this holiday season. Let’s Talk Thanksgiving and Holiday Celebrations According to Butterball, the number of consumers who plan to host extended […]
Bricks and Clicks
5 Ways Brands Can Prepare for Holiday Sales
An unpredictable year calls for an unpredictable holiday season. This week host Jennifer Kaylo Ruscin sits down with Marketing and Analytics Expert Bill Sinacore to discuss how retailers can prepare for the holiday season. More Sale Items, More Often Sinacore has seen up to a 20% decrease on discretionary spending due to the higher unemployment rate […]
Bricks and Clicks
5 Ways to Position Your Retail Brand
On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. 1. Show Up – Start posting. It can be as simple as a meme (people freakin love memes) or a quote. Or maybe it’s something from your industry. As you build your courage, […]
Bricks and Clicks
5 Ways to Get Ready for Prime Day
Today marks the shift into the last quarter of the year. 2020 has had its share of challenges but, in the homestretch of the year, there are numerous opportunities to be had in the world of retail. Jennifer Ruscin, host of Bricks and Clicks, walks listeners through her tips for how your brand should prepare […]
Bricks and Clicks
3 Ways to Increase Revenue
2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of herself, something that has proven imperative to maintaining a healthy grasp of herself, her company, and her family. The effects of self-care are far-reaching, rippling […]