Articles by tag: Jennifer Kaylo Ruscin

Quick Tips on Email Marketing

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. It can be a great tool to reach a variety of goals, so why not just dive in…

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Bricks and Clicks
How to Sell a Product Concept to Retailers

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Host Jennifer Ruscin shares her insights on how to make an impact in retail buyer meetings without an actual product. Ruscin has extensive knowledge of the process. She’s successfully helped companies sell millions of dollars of products…

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Bricks and Clicks
Reshaping Black Friday

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   COVID-19 continues to reshape how people shop, and in turn, it’s sure to reshape traditions this holiday season. Let’s Talk Thanksgiving and Holiday Celebrations According to Butterball, the number of consumers who plan to host extended…

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Bricks and Clicks
5 Ways Brands Can Prepare for Holiday Sales

An unpredictable year calls for an unpredictable holiday season. This week host Jennifer Kaylo Ruscin sits down with Marketing and Analytics Expert Bill Sinacore to discuss how retailers can prepare for the holiday season. More Sale Items, More Often Sinacore has seen up to a 20% decrease on discretionary spending due to the higher unemployment rate…

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Bricks and Clicks
5 Ways to Position Your Retail Brand

On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. 1. Show Up – Start posting. It can be as simple as a meme (people freakin love memes) or a quote. Or maybe it’s something from your industry. As you build your courage,…

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Bricks and Clicks
5 Ways to Get Ready for Prime Day

Today marks the shift into the last quarter of the year. 2020 has had its share of challenges but, in the homestretch of the year, there are numerous opportunities to be had in the world of retail. Jennifer Ruscin, host of Bricks and Clicks, walks listeners through her tips for how your brand should prepare…

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Bricks and Clicks
3 Ways to Increase Revenue

2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of herself, something that has proven imperative to maintaining a healthy grasp of herself, her company, and her family. The effects of self-care are far-reaching, rippling…

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innovative data center practices
Applied Digital Strengthens Community Relations through Innovative Data Center Practices
May 21, 2024

As Applied Digital continues to expand its footprint across rural America, its commitment to integrating with and revitalizing local communities stands out. The company’s unique approach to building and operating data centers brings advanced technology to these areas while stimulating local economies and fostering community development. How does Applied Digital ensure seamless integration and…

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data center operators
From Fields to Data Centers: Applied Digital’s Training Program Transforms Farmers into Data Center Operators
May 21, 2024

Nick Phillips, the EVP of Hosting Operations and Public Affairs at Applied Digital, emphasizes the transformative impact of Applied Digital’s training programs, which convert agricultural land into high-tech data centers and enable farmers to transition into skilled data center operators. This initiative highlights the company’s commitment to community development and technological advancement.

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water conservation and sustainability
Water Conservation and Sustainability Are Critical for a Data Center’s Success
May 21, 2024

Digital infrastructure is essential, and as data centers expand, their environmental impact, water conservation and sustainability have come under scrutiny. As the demand for data storage and processing capabilities grows exponentially, so does the concern for the environmental impact of these facilities, particularly in terms of water usage. Nick Phillips, the EVP of Hosting…

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AI-driven computing
Reducing the Gap in Skilled Trades Can Be Solved by Boosting Trade Education Initiatives
May 21, 2024

Currently, skilled trades are facing significant shortages making the need for innovative solutions and passionate involvement more urgent than before. Statistics indicate a looming gap in the workforce, expected to reach millions in the next decade, as older generations retire without sufficient newcomers to fill their roles. At the heart of this issue is…

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