Articles by tag: Jennifer Kaylo Ruscin

Quick Tips on Email Marketing

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Email marketing continues to be one of the best Read more

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value of the skilled trades
Recognizing the Value of the Skilled Trades
February 1, 2023

People value skilled trades for the everyday necessities they bring to life. From plumbing to electrical, machinists, and construction, trades play a vital role worldwide. They make the world happen. Unfortunately, there is a growing gap in the skilled trades workforce, despite high wages, employer-funded training, readily available positions, and the opportunity to apply […]

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Inflation rates
Inflation Rates Ease, But Long-Term Contracts Keep Prices High
February 1, 2023

With inflation rates easing and shipping costs dropping along with several commodities (not eggs), consumers may be wondering why they haven’t seen a noticeable price difference yet. Blame it on supplier contracts. A typical procurement practice is shoring up supplier contracts in advance, which means prices could hold for several months. The longer high prices […]

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The Trend of Procuring Online Education Intervention Solutions
February 1, 2023

Education systems that have taken a metered approach towards spending for instruction materials are also using this methodology to procure online education intervention solutions. Estimates put the overall global Online Tutoring Market at 6.52 Billion in 2021, and experts believe that number could reach over 19 Billion a year by 2030. And while online […]

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Quick Tips on Email Marketing
April 1, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. It can be a great tool to reach a variety of goals, so why not just dive in […]

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How to Sell a Product Concept to Retailers
March 18, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Host Jennifer Ruscin shares her insights on how to make an impact in retail buyer meetings without an actual product. Ruscin has extensive knowledge of the process. She’s successfully helped companies sell millions of dollars of products […]

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Reshaping Black Friday
November 26, 2020

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   COVID-19 continues to reshape how people shop, and in turn, it’s sure to reshape traditions this holiday season. Let’s Talk Thanksgiving and Holiday Celebrations According to Butterball, the number of consumers who plan to host extended […]

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5 Ways Brands Can Prepare for Holiday Sales
November 12, 2020

An unpredictable year calls for an unpredictable holiday season. This week host Jennifer Kaylo Ruscin sits down with Marketing and Analytics Expert Bill Sinacore to discuss how retailers can prepare for the holiday season. More Sale Items, More Often Sinacore has seen up to a 20% decrease on discretionary spending due to the higher unemployment rate […]

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5 Ways to Position Your Retail Brand
October 29, 2020

On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. 1. Show Up – Start posting. It can be as simple as a meme (people freakin love memes) or a quote. Or maybe it’s something from your industry. As you build your courage, […]

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5 Ways to Get Ready for Prime Day
October 1, 2020

Today marks the shift into the last quarter of the year. 2020 has had its share of challenges but, in the homestretch of the year, there are numerous opportunities to be had in the world of retail. Jennifer Ruscin, host of Bricks and Clicks, walks listeners through her tips for how your brand should prepare […]

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3 Ways to Increase Revenue
September 17, 2020

2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of herself, something that has proven imperative to maintaining a healthy grasp of herself, her company, and her family. The effects of self-care are far-reaching, rippling […]

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