Quick Tips on Email Marketing

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.

Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. It can be a great tool to reach a variety of goals, so why not just dive in and get campaigns rolling! Bricks and Clicks host Jennifer Kaylo Ruscin offered some hot tips on how to create effective campaigns.

“Your real goal is to be a shiny bright light in your field” -Jennifer Ruscin

Ruscin shared three important fundamentals for those building their brand. “Be you. Do it and say it because whatever content you’re putting out there is to attract your ideal customers. I want to hear from super real humans.”

Authenticity in communications is critical to make connections. Otherwise, you aren’t adding much value to someone’s inbox. Here emails are expressive, honest, and genuine.
Next, Ruscin said to stop overthinking. She added, “Ask yourself a question, ‘What will happen if I do this?’ Think about the best thing and worst thing.”

Overthinking goes hand in hand with being authentic. “The world needs you to show up exactly how you are,” Ruscin added.

The third tip is to look at the analytics last. They are important and help determine objective achievement, but they aren’t the key driver. “Your real goal is to be a shiny bright light in your field,” Ruscin commented.

Start a new email campaign today, and remember to be authentic, don’t overthink, and leave the analytics until later.

Stay tuned for a new episode every other Thursday!