Quick Tips on Email Marketing

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.

 

Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. It can be a great tool to reach a variety of goals, so why not just dive in and get campaigns rolling! Bricks and Clicks host Jennifer Kaylo Ruscin offered some hot tips on how to create effective campaigns.

“Your real goal is to be a shiny bright light in your field” -Jennifer Ruscin

Ruscin shared three important fundamentals for those building their brand. “Be you. Do it and say it because whatever content you’re putting out there is to attract your ideal customers. I want to hear from super real humans.”

Authenticity in communications is critical to make connections. Otherwise, you aren’t adding much value to someone’s inbox. Here emails are expressive, honest, and genuine.
Next, Ruscin said to stop overthinking. She added, “Ask yourself a question, ‘What will happen if I do this?’ Think about the best thing and worst thing.”

Overthinking goes hand in hand with being authentic. “The world needs you to show up exactly how you are,” Ruscin added.

The third tip is to look at the analytics last. They are important and help determine objective achievement, but they aren’t the key driver. “Your real goal is to be a shiny bright light in your field,” Ruscin commented.

Start a new email campaign today, and remember to be authentic, don’t overthink, and leave the analytics until later.

Stay tuned for a new episode every other Thursday!

Follow us on social media for the latest updates in B2B!

Latest

Using Community-Generated Content to Build Engagement
March 29, 2023

Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories. What is […]

Read More
plumbing
Plumbing Industry: Providing Support and Adding Value to Your Employees
March 29, 2023

After the 2008 recession, unemployment reached a high of 10 percent, double the rate in December 2007 of five percent. In the midst of the economic downturn, James Terry managed to start a plumbing company, GreenTeam. Why and how did Terry decide to start his business at this time, and how has the culture […]

Read More
Electronic
Go Paperless: Moving from a Manual to Electronic Tracking System
March 29, 2023

Many medical instruments are reusable, which has made tracking them through the sterilization process very important. These instruments often require inspection, maintenance, and sterilization to ensure maximum patient safety. Some healthcare facilities still track their instruments with paper and pen, exposing them to human error, credibility, time-consuming recalls, and boxes of archives that need to be stored. […]

Read More