Articles by tag: Jennifer Ruscin

How Retailers and Vendors Should Approach Discounts on Amazon

  Amazon is encouraging its vendors to try out some new deals strategies for their Q4 product marketing, including short-term discounts and digital coupon clipping. Which of Read more

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Data Privacy Lawsuits Sweeping the Healthcare and Tech Sectors and What They Mean for the Industry
December 7, 2022

Data privacy lawsuits have rapidly increased in the healthcare and technology sectors in recent years, in part due to the increasing demand for access to sensitive medical data as well as the emergence of innovative products and services that rely on personal information. Since these attacks have occurred, companies have been forced to rethink […]

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sports betting
Legalized Sports Betting Could Benefit the US Economy
December 7, 2022

Sports betting has continued to explode in the U.S. despite the reticence of many states to legalize the practice. One of the benefits cited by proponents of legalized sports betting is the tax revenue that states are able to collect. A recent piece in D Magazine analyzed just how much a state like Texas […]

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Will the Thanksgiving Holiday Weekend Revenue Continue Through the Rest of the Holiday Season?
December 7, 2022

This year, retailers kicked off the holiday season early with deals beginning prior to Thanksgiving weekend. The encouragement from retailer sales to have consumers begin their holiday shopping early, has made some impact with this year breaking record revenue over the Thanksgiving holiday weekend. The Black Friday and Cyber Monday sales prove positive in predicting […]

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How Retailers and Vendors Should Approach Discounts on Amazon
September 10, 2021

Amazon is encouraging its vendors to try out some new deals strategies for their Q4 product marketing, including short-term discounts and digital coupon clipping. Which of these strategies will have the biggest ROI for smaller retailers, and why? Jennifer Ruscin joined us to share her thoughts and explain why she isn’t a fan of […]

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Last Call for Walmart’s Open Call
April 29, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Walmart’s Open Call (Formerly Made In The USA Summit) accepts applications through April 30. What is Walmart’s Open Call? “Open Call is an action packed one day virtual event. Walmart welcomes suppliers to virtually pitch product that […]

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How The Content Pros Use SEO And Content To Sell
April 15, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours […]

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Quick Tips on Email Marketing
April 1, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. It can be a great tool to reach a variety of goals, so why not just dive in […]

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How to Sell a Product Concept to Retailers
March 18, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Host Jennifer Ruscin shares her insights on how to make an impact in retail buyer meetings without an actual product. Ruscin has extensive knowledge of the process. She’s successfully helped companies sell millions of dollars of products […]

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Bringing Thankfulness to Your Retail Relationships
November 27, 2020

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Today I’m joined by my husband Derek, and I’m so excited to have him on the show! By day he hosts a 3 hour sports talk radio show called The Ruscin & Zach Show, all about […]

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Reshaping Black Friday
November 26, 2020

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   COVID-19 continues to reshape how people shop, and in turn, it’s sure to reshape traditions this holiday season. Let’s Talk Thanksgiving and Holiday Celebrations According to Butterball, the number of consumers who plan to host extended […]

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5 Ways to Position Your Retail Brand
October 29, 2020

On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. 1. Show Up – Start posting. It can be as simple as a meme (people freakin love memes) or a quote. Or maybe it’s something from your industry. As you build your courage, […]

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3 Ways to Increase Revenue
September 17, 2020

2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of herself, something that has proven imperative to maintaining a healthy grasp of herself, her company, and her family. The effects of self-care are far-reaching, rippling […]

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