Articles by tag: Jennifer Ruscin

How Retailers and Vendors Should Approach Discounts on Amazon

  Amazon is encouraging its vendors to try out some new deals strategies for their Q4 product marketing, including short-term discounts and digital coupon clipping. Which of Read more

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The Community & Culture Collective Month in Review
May 27, 2022
MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Read more
How One Trucking Company Is Focused on Making Headway in Sustainability
How One Trucking Company Is Focused on Making Headway in Sustainability
May 27, 2022
CEO of Detmar Logistics, Matthew Detmar, has the future on his mind. As a leader on the cutting edge of transportation technology, Detmar discusses the company’s growth and future outlook with Are We Read more
Communication Through Crisis: How to Talk to Children About School Shootings
May 27, 2022
With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 Read more
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How Retailers and Vendors Should Approach Discounts on Amazon
September 10, 2021
  Amazon is encouraging its vendors to try out some new deals strategies for their Q4 product marketing, including short-term discounts and digital coupon clipping. Which of Read more
Last Call for Walmart’s Open Call
April 29, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Walmart’s Open Call (Formerly Made In The USA Summit) Read more
How The Content Pros Use SEO And Content To Sell
April 15, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to Read more
Quick Tips on Email Marketing
April 1, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Email marketing continues to be one of the best Read more
How to Sell a Product Concept to Retailers
March 18, 2021
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Host Jennifer Ruscin shares her insights on how to Read more
Bringing Thankfulness to Your Retail Relationships
November 27, 2020
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline.   Today I'm joined by my husband Derek, and I'm so Read more
Reshaping Black Friday
November 26, 2020
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry's biggest B2B challenges online and offline.   COVID-19 continues to reshape how people Read more
5 Ways to Position Your Retail Brand
October 29, 2020
On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. 1. Show Up - Start Read more
3 Ways to Increase Revenue
September 17, 2020
  2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of herself, Read more