How Retailers and Vendors Should Approach Discounts on Amazon

by Jennifer Kaylo Ruscin on Sep 10, 2021
amazonJennifer RuscinQ4retail strategy

+ more

Share this post

 

Amazon is encouraging its vendors to try out some new deals strategies for their Q4 product marketing, including short-term discounts and digital coupon clipping. Which of these strategies will have the biggest ROI for smaller retailers, and why? Jennifer Ruscin joined us to share her thoughts and explain why she isn’t a fan of lightning deals.

We also know that many retailers rely on Amazon’s online marketplace, but it can be a challenge for them to balance and navigate the cost-benefit of encouraging discounted sales on a platform where they already lose a cut of the sale to the online retail giant. We turned once again to Jennifer Ruscin for her expertise on this topic.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Simply Shipped: How Technology Accelerates Logistics Engines
September 30, 2022
 Since the COVID-19 pandemic erupted, we have constantly been hearing about supply chain shortages and backups causing delays in product deliveries in multiple sectors. Sanil Mahajan, Global Head – Read more
Beyond the Concept: Managing the Risk of Using Out-of-Date Parts and Products in a Facility
September 30, 2022
 Facilities can ill afford to have equipment go down with today’s supply chain challenges. Lost hours could quickly become lost days if a replacement is unavailable. Sam Cafferata, Principal Engineer Read more
Highlights of the 2022 Battery Show
The Most POWERFUL Conference of the Year, The Battery Show 2022
September 30, 2022
Grant Harrell, host of Are We There Yet? had the pleasure of attending Informa Markets’ The Battery Show in Novi, Michigan from September 13-15, 2022. The show featured the latest trends and topics Read more
Related
Behind WorkJam's Mission to Improve Retention and Training in Retail
Software & Technology
Behind WorkJam’s Mission to Improve Retention and Training in Retail
September 27, 2022
Healthcare
Bluedot’s Report Offers Restaurants Insight Into Consumer Spending Behaviors
September 23, 2022
Inflation and ongoing concerns of a recession are affecting consumer spending behaviors. And as always, the restaurant industry is a great place to take the temperature of what people are willing to Read more
Healthcare
Apple Rallies Most Since May on Strong iPhone Pre-Order Data
September 14, 2022
(Bloomberg) -- Apple Inc. shares rallied the most since May as pre-order data showed the iPhone 14 Pro Max was the best selling model, surpassing what the older version did in a similar Read more