How Retailers and Vendors Should Approach Discounts on Amazon
Amazon is encouraging its vendors to try out some new deals strategies for their Q4 product marketing, including short-term discounts and digital coupon clipping. Which of these strategies will have the biggest ROI for smaller retailers, and why? Jennifer Ruscin joined us to share her thoughts and explain why she isn’t a fan of lightning deals.
We also know that many retailers rely on Amazon’s online marketplace, but it can be a challenge for them to balance and navigate the cost-benefit of encouraging discounted sales on a platform where they already lose a cut of the sale to the online retail giant. We turned once again to Jennifer Ruscin for her expertise on this topic.
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Using Community-Generated Content to Build Engagement
Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories. What is […]
Plumbing Industry: Providing Support and Adding Value to Your Employees
After the 2008 recession, unemployment reached a high of 10 percent, double the rate in December 2007 of five percent. In the midst of the economic downturn, James Terry managed to start a plumbing company, GreenTeam. Why and how did Terry decide to start his business at this time, and how has the culture […]
Go Paperless: Moving from a Manual to Electronic Tracking System
Many medical instruments are reusable, which has made tracking them through the sterilization process very important. These instruments often require inspection, maintenance, and sterilization to ensure maximum patient safety. Some healthcare facilities still track their instruments with paper and pen, exposing them to human error, credibility, time-consuming recalls, and boxes of archives that need to be stored. […]
