How Retailers and Vendors Should Approach Discounts on Amazon

Amazon is encouraging its vendors to try out some new deals strategies for their Q4 product marketing, including short-term discounts and digital coupon clipping. Which of these strategies will have the biggest ROI for smaller retailers, and why? Jennifer Ruscin joined us to share her thoughts and explain why she isn’t a fan of lightning deals.

We also know that many retailers rely on Amazon’s online marketplace, but it can be a challenge for them to balance and navigate the cost-benefit of encouraging discounted sales on a platform where they already lose a cut of the sale to the online retail giant. We turned once again to Jennifer Ruscin for her expertise on this topic.

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