Articles by tag: Bricks and Clicks

Last Call for Walmart’s Open Call

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Walmart’s Open Call (Formerly Made In The USA Summit) accepts applications through April 30. What is Walmart’s Open Call? “Open Call is an action packed one day virtual event. Walmart welcomes suppliers to virtually pitch product that […]

Read More

Latest

Bricks and Clicks
How The Content Pros Use SEO And Content To Sell

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   All companies rely on content to get their message to the world. It comes in many shapes in forms: blogs, emails, Instagram, Twitter, web pages. But, what exactly is content, SEO and how do you make yours […]

Read More
Bricks and Clicks
Quick Tips on Email Marketing

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Email marketing continues to be one of the best channels for ROI, with each $1 spent generating $38 in revenue. It can be a great tool to reach a variety of goals, so why not just dive in […]

Read More
Bricks and Clicks
How to Sell a Product Concept to Retailers

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Host Jennifer Ruscin shares her insights on how to make an impact in retail buyer meetings without an actual product. Ruscin has extensive knowledge of the process. She’s successfully helped companies sell millions of dollars of products […]

Read More
Bricks and Clicks
Making Aligned Choices in Business and Life

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Here’s a shocking fact—humans make over 35,000 choices a day! While some are mundane, others are complex and impact every area of life. Bricks and Clicks host Jennifer Ruscin spoke with Melissa Bauknight about making aligned choices. […]

Read More
Bricks and Clicks
How Brands Can Drive Action on Social Media

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Did you know that Pinterest is more than just pins and aspiration content? It can drive website traffic and sales with the right approach. Bricks and Clicks is tackling everything Pinterest as host Jennifer Kaylo Ruscin welcomes expert Jennifer Priest, owner […]

Read More
Bricks and Clicks
Maximize Your Productivity by “Rejecting the Hustle”

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Influencers and entrepreneurs like Gary Vee often tout a singular strategy — hustle until you make it. If you think you’re working hard, you’re not. If you don’t think you can work any harder, you can. […]

Read More

Latest

AI
Proactively Protecting Schools with Intelligent AI
February 27, 2024

In today’s episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Matias Klein, Founder & CEO of Kognition AI. During the conversation, they discussed leveraging artificial intelligence to enhance security in educational settings. Matias shares his journey from aspiring healthcare professional to tech entrepreneur, emphasizing the role of AI […]

Read More
Embedded Payment Processing
How Embedded Payment Processing Is Shaking Up the Travel Experience
February 27, 2024

Through embedded systems, hoteliers can ensure guest data stays within their purview while providing a more comprehensive guest experience from beginning to end. By Warren Dehan The hotel payment processing experience is ready for a shakeup. Improving payment processing in hotels has been a major barrier for independent operators, and yet the closer payment processes […]

Read More
careers in hvac
Navigating Careers in HVAC: Jason Saunders’ Journey to the Top
February 27, 2024

On this episode of “Straight Outta Crumpton,” hosts Greg Crumpton and Gabrielle Bar explore the dynamic careers in Heating, Ventilation, and Air Conditioning (HVAC). They have a chat with Jason Saunders, the President of Indoor Environmental Services, about his extraordinary journey from a high school graduate to a top executive in the field. Saunders […]

Read More
continuous improvement
JUST THINKING…Talking CONTINUOUS IMPROVEMENT with Lesli Laughter
February 27, 2024

Innovative planning and continuous improvement in education stands at the forefront of school improvement, a strategic linchpin that propels institutions toward a future of achievement and excellence. At the heart of this transformation is adopting a continuous improvement mindset, where educators and administrators constantly seek better strategies and outcomes for their students. Just Thinking […]

Read More
Other Articles
Taking Advantage of Renewed Growth in 2021
January 7, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   As a new year begins and we put 2020 behind us, many of us are searching for ways to get back to contentment, peace and growth. I’ve been able to successfully manifest exactly what I want […]

Read More
Navigating Price Increases in Retail and Big-Box Stores
December 24, 2020

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Bricks and Clicks lives on the cutting edge of retail, and host Jennifer Kaylo Ruscin shared some insights on the latest episode about getting price increases accepted and avoiding dreaded store counts with easy-to-avoid stumbles. Kaylo […]

Read More
Bringing Thankfulness to Your Retail Relationships
November 27, 2020

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Today I’m joined by my husband Derek, and I’m so excited to have him on the show! By day he hosts a 3 hour sports talk radio show called The Ruscin & Zach Show, all about […]

Read More
Reshaping Black Friday
November 26, 2020

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   COVID-19 continues to reshape how people shop, and in turn, it’s sure to reshape traditions this holiday season. Let’s Talk Thanksgiving and Holiday Celebrations According to Butterball, the number of consumers who plan to host extended […]

Read More
5 Ways Brands Can Prepare for Holiday Sales
November 12, 2020

An unpredictable year calls for an unpredictable holiday season. This week host Jennifer Kaylo Ruscin sits down with Marketing and Analytics Expert Bill Sinacore to discuss how retailers can prepare for the holiday season. More Sale Items, More Often Sinacore has seen up to a 20% decrease on discretionary spending due to the higher unemployment rate […]

Read More
5 Ways to Position Your Retail Brand
October 29, 2020

On this episode of Bricks and Clicks, host Jennifer Kaylo Ruscin shares her top five tips for establishing a social media presence and gaining an audience. 1. Show Up – Start posting. It can be as simple as a meme (people freakin love memes) or a quote. Or maybe it’s something from your industry. As you build your courage, […]

Read More
5 Ways to Get Ready for Prime Day
October 1, 2020

Today marks the shift into the last quarter of the year. 2020 has had its share of challenges but, in the homestretch of the year, there are numerous opportunities to be had in the world of retail. Jennifer Ruscin, host of Bricks and Clicks, walks listeners through her tips for how your brand should prepare […]

Read More
3 Ways to Increase Revenue
September 17, 2020

2020 has been a chaotic year, to say the least. For Jennifer Ruscin, host of Bricks & Clicks, navigating this year has cemented a practice in taking care of herself, something that has proven imperative to maintaining a healthy grasp of herself, her company, and her family. The effects of self-care are far-reaching, rippling […]

Read More
How Authenticity Sells Your Brand
September 3, 2020

If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers. Lifestyle photography in particular is attracting shoppers, partly due to the rise of social media influencers who deliver organic content, and ads, through lifestyle photography that their […]

Read More