Making Aligned Choices in Business and Life

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.

Here’s a shocking fact—humans make over 35,000 choices a day! While some are mundane, others are complex and impact every area of life. Bricks and Clicks host Jennifer Ruscin spoke with Melissa Bauknight about making aligned choices.

Bauknight is a life and business coach through her company The Ripple Connection. She also is a leader with Beautycounter. After years in the corporate world, she’s now on a more aligned and meaningful path.

Bauknight said, “I began to think ‘Who am I?’ and ‘What do I really love?’”

She found clarity and began a path toward living in alignment. To do this, Bauknight recommends three things: finding a mentor, getting community about it, and completing a core values exercise.

“The mentor is like a vision holder, and the community is about surrounding yourself with the right people,” she added.

To practically take on this new approach, Bauknight said, “Our physical space reflects our inner space.” This mindset can help someone create spaces of joy and purpose. “Then do that all over your life and show up as your whole self—that’s alignment.”

After all, every thought or action is a choice; choose wisely.

Stay tuned for a new episode every other Thursday!