Articles by tag: brick and mortar

Retailers Are Moving More Towards a ‘Digital-First’ Strategy. It’s Greatly Improving D2C Numbers

Brick-and-mortar stores and e-commerce platforms are rapidly blending, adopting a digital-first strategy is crucial for retail giants. Straddling the evolving terrains of customer preferences and technological advancements, companies are faced with a monumental task of transforming their operations end-to-end, effectively marrying their wholesale brands with a direct-to-consumer operational model.  Amid this challenge and opportunity, businesses […]

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Riding the Wave: DTC Brands Tackle Pandemic Challenges

Sink or swim is the motto for many DTC brands facing the aftermath of the pandemic. Supply chain disruptions and recession fears still loom large, but these businesses are nothing if not resourceful. So, what’s next for the world of DTC? Will we see more brick and mortars close, a shift toward wholesale, or […]

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Proto Hologram: Retailers Benefit from Enhanced Audiovisual Experience

RetailCustomerExperience.com recently reported on Walmart’s creative use of Proto technology to display a “holographic recreation of Sam Walton in preparation of its permanent exhibit at the Walmart Museum”. In conjunction with StoryFile, Walmart now has an engaging holographic rendition of Sam Walton that can engage visitors in conversation through enhanced audiovisual solutions. Proto’s Epic is […]

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Retail
Low Consumer Confidence Leads to Record Black Friday Sales? What Gives?

For some, record sales this last Black Friday may come as a bit of a shock. According to Commercial Observer, in the lead up to Black Friday, “consumers are feeling much more hesitant, and the retail landscape is looking trickier” thanks to inflation impacting consumer confidence. How much is consumer confidence actually impacting discretionary […]

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NRF 2022
How Will A Decrease in Foot Traffic Impact the In-Store Environment?

What is the social and economic impact of declining foot traffic at malls around the country? To get insight into this question the Host of Retail Refined, Melissa Gonzalez, sat down with Karen Bomber, the Vice President of Global Marketing for Honeywell, at NRF 2022 to discuss the direct correlation between foot traffic and the […]

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Retail
How E-Commerce Returns Can Be Maximized

Key Points: E-commerce platforms like Happy Returns are viable options for online retailers that don’t have a physical store presence or small store footprints to provide more return choices It doesn’t make economic sense to invest in stand alone return centers for most retailers and brands except for a few large ones Partnership between […]

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Retail
How the Right Balance of Sales Channels Means Small Business Recovery

We are not yet living in Mark Zuckerberg’s metaverse, but the lines between brick & mortar and digital strategies are shrinking. Tyler Kern spoke with Laura Adams to gain perspective on how small businesses should seek investments and support to regrow their businesses, and what the right balance of digital sales channels vs. brick & […]

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student athletes training
The Anticipation of Record Heat Must be the Concern of Educational Institutions and the Safety of their Student Athletes
April 17, 2024

Temperatures around the globe are continuing to set new records, and as a result, universities now face increasing challenges in ensuring the safety and performance of their student athletes.  Rising mercury poses risks of heat-related illnesses and affects the athletic performance and recovery of student athletes. Educational programs on recognizing the symptoms of heat […]

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HVAC building efficiency goals
Improving HVAC Systems Plays a Key Role for Meeting Building Efficiency Goals
April 17, 2024

In today’s rapidly advancing world, the role of HVAC systems for building efficiency goals has become a pivotal topic for businesses and property owners alike. With energy costs soaring, the shift towards more energy-efficient systems isn’t just a luxury—it’s a financial imperative. Building efficiency upgrades could slash global energy demand by 12% and save […]

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Generative AI Remains at an IP and Privacy Crossroads
April 17, 2024

As artificial intelligence becomes increasingly integrated into our daily lives and business operations, the conversation around its ethical and legal implications grows louder. It’s clear that generative AI will continue to face legal battles; applications from oncology, to mental health services, to the classroom, are raising questions about AI’s ethics and the consequences of […]

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strategic Capital allocation
Strategic Capital Allocation Can Help Businesses Leverage Employee Knowledge and Collaboration for Better Returns
April 17, 2024

Strategic capital allocation, a critical aspect of business management often emphasized by investment experts like Warren Buffett, involves more than just distributing financial resources; it’s about strategic investment that drives long-term value. Firms are increasingly recognizing the need to integrate capital allocation with broader corporate strategies, ensuring that investments are not only financially sound […]

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Other Articles
What Makes Customers Want To Come Back to Your Store?
June 22, 2021

Pauline Bellocq is the Los Angeles Director for IWD. “I want to talk to you about the store experience after COVID and how this sensory crisis has changed the store experience for what, I think, is going to be the better. So, first of all, as we all know, the retail industry has taken a […]

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How Retailers Plan to Bring Back Shoppers This Summer
June 2, 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. On this episode of MarketScale’s Retail Refined, host Melissa Gonzalez dove into what the move into a […]

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Solutions, Services, and Social Action. Can Store Design Make a Difference?
March 25, 2021

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

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Making Aligned Choices in Business and Life
March 4, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Here’s a shocking fact—humans make over 35,000 choices a day! While some are mundane, others are complex and impact every area of life. Bricks and Clicks host Jennifer Ruscin spoke with Melissa Bauknight about making aligned choices. […]

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Strategies for Powerful Bank Branch Modernization
March 4, 2021

Organizations often opt for technology solutions that address the most immediate and pressing problems which often result in tradeoffs for more holistic, longer-term solutions. Banking organizations are no exception–particularly when it comes to investing in physical branches. The tradeoff? Erosion of the customer experience, especially as customers engage digitally and expectations evolve. On this […]

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Did Toys R Us Have the Right Brick & Mortar Strategy?
February 15, 2021

On this MarketScale Industry Update, Voice of B2B Daniel Litwin sits down with Melissa Gonzalez, host of MarketScale’s Retail Refined and founder of The Lionesque Group, to give analysis on Toys R Us’ final wave of closings. After being brought under the Bain Capital umbrella and filing for Chapter 11 bankruptcy, and then reviving its […]

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The Blending of Brick-and-Mortar and Online and the Rise of ‘Dark Stores’
January 19, 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Steve Hornyak oversees Fabric’s global sales, marketing, business development and customer success business functions. He […]

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Frictionless Solutions for the Future of Retail
January 14, 2021

The future of retail is being built daily, but one thing is practically certain – as a continuation of pre-pandemic trends and in the wake of COVID-19, consumers will be on the lookout for frictionless experiences. In this episode of  To The Edge and Beyond, the host Tyler Kern explores the use cases Intel’s […]

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How Brick & Mortars Should Prepare for 2021
December 28, 2020

Seeming to spare no one in its path of devastation, the coronavirus not only brought about health concerns for populations around the world, it’s wreaked havoc on the traditional brick and mortar landscape, with many filing bankruptcy and more than 8,000 retail locations going dark for good. In an industry where trends are constantly shifting […]

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