Articles by tag: brick and mortar

Retailers Are Moving More Towards a ‘Digital-First’ Strategy. It’s Greatly Improving D2C Numbers

Brick-and-mortar stores and e-commerce platforms are rapidly blending, adopting a digital-first strategy is crucial for retail giants. Straddling the evolving terrains of customer preferences and technological advancements, companies are faced with a monumental task of transforming their operations end-to-end, effectively marrying their wholesale brands with a direct-to-consumer operational model.  Amid this challenge and opportunity, businesses […]

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Articles
Riding the Wave: DTC Brands Tackle Pandemic Challenges

Sink or swim is the motto for many DTC brands facing the aftermath of the pandemic. Supply chain disruptions and recession fears still loom large, but these businesses are nothing if not resourceful. So, what’s next for the world of DTC? Will we see more brick and mortars close, a shift toward wholesale, or […]

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Articles
Proto Hologram: Retailers Benefit from Enhanced Audiovisual Experience

RetailCustomerExperience.com recently reported on Walmart’s creative use of Proto technology to display a “holographic recreation of Sam Walton in preparation of its permanent exhibit at the Walmart Museum”. In conjunction with StoryFile, Walmart now has an engaging holographic rendition of Sam Walton that can engage visitors in conversation through enhanced audiovisual solutions. Proto’s Epic is […]

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Retail
Low Consumer Confidence Leads to Record Black Friday Sales? What Gives?

For some, record sales this last Black Friday may come as a bit of a shock. According to Commercial Observer, in the lead up to Black Friday, “consumers are feeling much more hesitant, and the retail landscape is looking trickier” thanks to inflation impacting consumer confidence. How much is consumer confidence actually impacting discretionary […]

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NRF 2022
How Will A Decrease in Foot Traffic Impact the In-Store Environment?

What is the social and economic impact of declining foot traffic at malls around the country? To get insight into this question the Host of Retail Refined, Melissa Gonzalez, sat down with Karen Bomber, the Vice President of Global Marketing for Honeywell, at NRF 2022 to discuss the direct correlation between foot traffic and the […]

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Retail
How E-Commerce Returns Can Be Maximized

Key Points: E-commerce platforms like Happy Returns are viable options for online retailers that don’t have a physical store presence or small store footprints to provide more return choices It doesn’t make economic sense to invest in stand alone return centers for most retailers and brands except for a few large ones Partnership between […]

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Retail
How the Right Balance of Sales Channels Means Small Business Recovery

We are not yet living in Mark Zuckerberg’s metaverse, but the lines between brick & mortar and digital strategies are shrinking. Tyler Kern spoke with Laura Adams to gain perspective on how small businesses should seek investments and support to regrow their businesses, and what the right balance of digital sales channels vs. brick & […]

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Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

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V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

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zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

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private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

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Other Articles
What Makes Customers Want To Come Back to Your Store?
June 22, 2021

Pauline Bellocq is the Los Angeles Director for IWD. “I want to talk to you about the store experience after COVID and how this sensory crisis has changed the store experience for what, I think, is going to be the better. So, first of all, as we all know, the retail industry has taken a […]

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How Retailers Plan to Bring Back Shoppers This Summer
June 2, 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. On this episode of MarketScale’s Retail Refined, host Melissa Gonzalez dove into what the move into a […]

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Solutions, Services, and Social Action. Can Store Design Make a Difference?
March 25, 2021

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

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Making Aligned Choices in Business and Life
March 4, 2021

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Here’s a shocking fact—humans make over 35,000 choices a day! While some are mundane, others are complex and impact every area of life. Bricks and Clicks host Jennifer Ruscin spoke with Melissa Bauknight about making aligned choices. […]

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Strategies for Powerful Bank Branch Modernization
March 4, 2021

Organizations often opt for technology solutions that address the most immediate and pressing problems which often result in tradeoffs for more holistic, longer-term solutions. Banking organizations are no exception–particularly when it comes to investing in physical branches. The tradeoff? Erosion of the customer experience, especially as customers engage digitally and expectations evolve. On this […]

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Did Toys R Us Have the Right Brick & Mortar Strategy?
February 15, 2021

On this MarketScale Industry Update, Voice of B2B Daniel Litwin sits down with Melissa Gonzalez, host of MarketScale’s Retail Refined and founder of The Lionesque Group, to give analysis on Toys R Us’ final wave of closings. After being brought under the Bain Capital umbrella and filing for Chapter 11 bankruptcy, and then reviving its […]

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The Blending of Brick-and-Mortar and Online and the Rise of ‘Dark Stores’
January 19, 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Steve Hornyak oversees Fabric’s global sales, marketing, business development and customer success business functions. He […]

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Frictionless Solutions for the Future of Retail
January 14, 2021

The future of retail is being built daily, but one thing is practically certain – as a continuation of pre-pandemic trends and in the wake of COVID-19, consumers will be on the lookout for frictionless experiences. In this episode of  To The Edge and Beyond, the host Tyler Kern explores the use cases Intel’s […]

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How Brick & Mortars Should Prepare for 2021
December 28, 2020

Seeming to spare no one in its path of devastation, the coronavirus not only brought about health concerns for populations around the world, it’s wreaked havoc on the traditional brick and mortar landscape, with many filing bankruptcy and more than 8,000 retail locations going dark for good. In an industry where trends are constantly shifting […]

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