Articles by tag: brick and mortar
Brick-and-mortar stores and e-commerce platforms are rapidly blending, adopting a digital-first strategy is crucial for retail giants. Straddling the evolving terrains of customer preferences and technological advancements, companies are faced with a monumental task of transforming their operations end-to-end, effectively marrying their wholesale brands with a direct-to-consumer operational model. Amid this challenge and opportunity, businesses…
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Riding the Wave: DTC Brands Tackle Pandemic Challenges
Sink or swim is the motto for many DTC brands facing the aftermath of the pandemic. Supply chain disruptions and recession fears still loom large, but these businesses are nothing if not resourceful. So, what’s next for the world of DTC? Will we see more brick and mortars close, a shift toward wholesale, or…
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Proto Hologram: Retailers Benefit from Enhanced Audiovisual Experience
RetailCustomerExperience.com recently reported on Walmart’s creative use of Proto technology to display a “holographic recreation of Sam Walton in preparation of its permanent exhibit at the Walmart Museum”. In conjunction with StoryFile, Walmart now has an engaging holographic rendition of Sam Walton that can engage visitors in conversation through enhanced audiovisual solutions. Proto’s Epic is…
Retail
Low Consumer Confidence Leads to Record Black Friday Sales? What Gives?
For some, record sales this last Black Friday may come as a bit of a shock. According to Commercial Observer, in the lead up to Black Friday, “consumers are feeling much more hesitant, and the retail landscape is looking trickier” thanks to inflation impacting consumer confidence. How much is consumer confidence actually impacting discretionary…
NRF 2022
How Will A Decrease in Foot Traffic Impact the In-Store Environment?
What is the social and economic impact of declining foot traffic at malls around the country? To get insight into this question the Host of Retail Refined, Melissa Gonzalez, sat down with Karen Bomber, the Vice President of Global Marketing for Honeywell, at NRF 2022 to discuss the direct correlation between foot traffic and the…
Retail
How E-Commerce Returns Can Be Maximized
Key Points: E-commerce platforms like Happy Returns are viable options for online retailers that don’t have a physical store presence or small store footprints to provide more return choices It doesn’t make economic sense to invest in stand alone return centers for most retailers and brands except for a few large ones Partnership between…
Retail
How the Right Balance of Sales Channels Means Small Business Recovery
We are not yet living in Mark Zuckerberg’s metaverse, but the lines between brick & mortar and digital strategies are shrinking. Tyler Kern spoke with Laura Adams to gain perspective on how small businesses should seek investments and support to regrow their businesses, and what the right balance of digital sales channels vs. brick &…
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Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…
