Proto Hologram: Retailers Benefit from Enhanced Audiovisual Experience

RetailCustomerExperience.com recently reported on Walmart’s creative use of Proto technology to display a “holographic recreation of Sam Walton in preparation of its permanent exhibit at the Walmart Museum”. In conjunction with StoryFile, Walmart now has an engaging holographic rendition of Sam Walton that can engage visitors in conversation through enhanced audiovisual solutions.

Proto’s Epic is an enticing device for numerous business applications. According to Noah Rothstein, Head of Global Customer Deployment at Proto, retail may stand to benefit more than any other industry; as retailers deploy more and more enhanced audiovisual solutions in brick-and-mortar locations, a product that not only attracts attention, but also allows for two-way communication, can dramatically increase consumer engagement.

Noah’s Thoughts

“You look at the retail space currently, and I don’t think there’s a store front window or a store that you walk through that doesn’t have at least 10 LED displays, throughout the store, and they’re all relying on that dwell time. We’ve seen through our studies that this is like 10 times that eye focus attraction rate.

So, you know, you imagine that the advertisers paying. They’re paying for people to be attracted to it. This is that on steroids, right? You get that gaze effect that you’re really hoping to get when you, when someone walks into your store. So, we’ve deployed it in stores and seen a very good ROI in terms of fan engagement and actually we put QR codes on the product that are displaying.

So, whether it’s in your store or it’s in the airport, people may be purchasing your product just from walking by the machine.”

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