How Retailers Plan to Bring Back Shoppers This Summer

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.

On this episode of MarketScale’s Retail Refined, host Melissa Gonzalez dove into what the move into a post-pandemic summer could mean for retailers in the United States and beyond.

“Well, we are officially in June, and we are getting close to the official start of summer. Stores are opening. People are coming out. Mask mandates are evolving, and we’re seeing continued evidence that consumers had pent-up demand. They are ready to spend.

Now, it’s really about leaning into the right experiences when it comes to retail. What are consumers going to prioritize? Are they going to continue their omnichannel behaviors, expecting flexible fulfillment, and expecting these seamless and streamlined transactions, whether they’re shopping online or offline?

“Now, it’s really about leaning into the right experiences when it comes to retail. What are consumers going to prioritize?” – Melissa Gonzalez

We’re also seeing them come out and invest in categories that really were avoided during work from home, such as apparel, shoes and footwear. So, it’s great to see that evolution, but it’s going to be interesting to see how this all evolves, especially as we start to see concepts open up, vacations start to pick up, a rise in travel as a whole, and entertainment really start to get prioritized again when it comes to spend.

So, join us in future episodes as we continue to explore and investigate the evolving trends of consumers, the interaction they’re going to have with retail technology and your in-store environments, and how you can continue to edit and elevate those experiences to really meet your customers where they expect to be met.”

Listen to Previous Episodes of Retail Refined Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

sustainable transformation
The Path to Sustainable Transformation Is Rooted in Strategy, Execution and Reflection
November 1, 2024

Many strive for change, yet achieving and sustaining it is a complex journey. As people chase higher goals, often in career, personal growth, or relationships, the need to reevaluate approaches to sustainable transformation becomes apparent. Research suggests that nearly 80% of New Year’s resolutions fail by mid-February, indicating a need for sustainable systems, not…

Read More
cloud-based solutions
C3 Cloud-Based Solutions Delivers Real-Time Transparency, Driver Coordination, and Simulation Tools for a Resilient Supply Chain
October 31, 2024

The logistics industry faces constant challenges as the need for efficient, cloud-based solutions intensifies. Many warehouses continue to operate manually; up to 53% of employee time is spent on non-value-adding tasks like walking and searching for items, according to industry studies. This manual approach not only hampers efficiency but leads to significant delays, errors,…

Read More
personalized solutions
Personalized Solutions Through Data Are the Future of Aligning Healthcare Staff Needs with Patient Outcomes
October 31, 2024

The healthcare industry faces unprecedented challenges, with workforce shortages pushing hospital labor costs to over 60% of total expenses. This strain is compounded by rising burnout rates among healthcare providers, particularly nurses. A recent AMN Healthcare survey revealed that nurses are prioritizing well-being and flexibility in 2024, underscoring the urgent need for personalized solutions…

Read More
Transforming Education: Connected Education Kits for Rural Markets
Transforming Education: Connected Education Kits for Rural Markets
October 31, 2024

In the latest episode of The Edge and Beyond podcast, Michelle Dawn Mooney dives into the transformative role of technology in education, highlighting Intel’s Connected Education Kits. Developed in partnership with ApplianSys, these kits are designed to bring quality digital learning to underserved and remote communities. The discussion explores how these kits are a game-changer…

Read More