Melissa Gonzalez

Principal and Shareholder MG2 Design

As a global brand and retail experience disruptor, Melissa possess strong proficiency in consumer insights, experiential design, retail technology integration, and brand innovation. During her career, she have created powerful visual narratives through physical spaces, imprinting complex concepts and ideas to consumers in genuine, tactile, and persuasive manners. She have also served as a consumer engagement trendsetter, “pop-up” industry pioneer, and entrepreneur. Melissa founded and launched a consumer experiential design firm that achieved a successful exit, driving initial client wins, monetization, and exponential revenue growth.

Brand Development

Business Strategy

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GNC’s Omni-Channel Evolution From Brick and Mortar to Commerce Hub

Melissa Gonzalez - November 29, 2023

The transformation from a traditional brick-and-mortar store to an integrated commerce hub is crucial in the fast-evolving retail landscape. GNC's omni-channel evolution epitomizes this shift, blending in-person and digital experiences to meet the contemporary consumer's demands.

2023 Retail Refined

The Power of Machine Learning and AI for Carriers

Melissa Gonzalez - October 26, 2023

With powerful tools like machine learning and AI, could retail logistics headaches be a thing of the past?With the rise of e-commerce, especially during the pandemic, the logistics and delivery sector has seen a significant uptick in activity.

Podcasts

The Power of Consumer Insights: Enhance Performance and Customer Loyalty with Data

Melissa Gonzalez - September 26, 2023

In the latest episode of Retail Refined, conducted at the Retail Influencer CEO Forum 2023, host Melissa Gonzalez explores the transformative power of consumer insights with guest Elizabeth Oates, VP of Consumer Insights at Ulta Beauty. They discuss how data-driven insights can enhance performance, foster customer loyalty, and shape the beauty industry's future.

Podcasts

Adapting to a Constantly Changing Market: Leadership and Impact with Warby Parker’s Co-Founder

Melissa Gonzalez - September 21, 2023

During the recent 2023 Retail Influencer CEO Forum, Retail Refineds Melissa Gonzalez sat down with Neil Blumenthal, co-CEO and co-Founder of Warby Parker, to discuss the brand's journey and its innovative approach to leadership in the eyewear industry. Blumenthal highlighted Warby Parkers commitment to providing affordable eyewear while also making a positive impact with their Buy a Pair, Give a Pair initiative.

Retail Influencer CEO Forum

Innovation Through AI is Helping Major Shifts in the Retail Landscape

Melissa Gonzalez - September 19, 2023

The retail landscape is not just shiftingit's making monumental changes at an astonishing rate, thanks to advances in technology like artificial intelligence, better known as AI. Companies like Meta are at the forefront of this change, driving innovation through AI, mobile optimization, and an ever-evolving array of social platforms.

2023 Retail Refined

Blending Digital and Physical Realms for the Future of Retail

Melissa Gonzalez - September 2, 2023

The future of retail is not just a question of digital versus physical; it's about creating a seamless, multi-dimensional experience that speaks to consumer emotions as much as it does to their needs.Melissa Gonzalez, Host of Retail Refined, and Principal, MG2 and Founder of The Lionesque Group, underscores the enduring power of brick-and-mortar stores in establishing brand awareness, affinity, and purchase intent.