Register to MarketScale.com for Melissa Gonzalez episodes, events, and more.
Recent Posts

NEW YORK CITY'S 'DISNEYLAND'
On a recent late Saturday afternoon in SoHo, a father and daughter, who appeared to be around 8 years old, strolled along Broadway in SoHo. She carried a bag from Harry Potter New York. They walked up to the doorman at Sloomoo Institute, located at 475 Broadway, with their digital tickets in hand. She gave the doorman a high five and showed him the wand she had picked out while her father explained that they had just come from the Harry Potter store and had hopped on the N train to get to SoHo.
Read more
Retail Experts Debate the Future of Physical Stores
As the fog of the last few years fades away, retail brands are finally beginning to glimpse an outline of the industry’s future. What they see is a familiar landscape evolving in several directions at once: a little more curbside pickup here, a few more local popups there, and a whole lot more tech integration all around. For the brands that stay true to their fundamentals and survive what remains of this current period of disruption, it’s a bright future—a future that promises all the innovation and excitement of the industry’s past.
Read more
What’s in the Shopping Cart for the 2022 National Retail Federation’s Big Show?
Justin Honore - January 14, 2022In just a few short days, from January 16th through the 18th, the National Retail Federation will launch Retail’s Big Show in the shopping capital of the world, New York City.
Read more
Melissa Gonzalez of MG2 & The Lionesque Group On How To Create A Retail Experience That Keeps People Coming Back For More
Justin Honore -Even if you’re a product company, you must be a service company too. That’s number one. I think one good example of a brand delivering a holistic approach and serving the customer is Ulta. If you go to an Ulta store, there’s a beauty advisor on hand to answer your questions or assist you with your needs. The store offers beauty services for hair, skin, makeup, lashes, brows, etc., so for customers, Ulta is now a one-stop-shop, where they can meet with an expert, get styled, and then have product at their fingertips.
Read more