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Melissa Gonzalez

Top Retail Voice, Influencer, and Lead Retail Contributor

Industry-recognized influencer, leader, and storyteller in Retail. Lead Retail Industry Contributor at MarketScale. Principal at MG2 Design. Host of "Retail Refined" Podcast. As a global brand and retail experience disruptor, Melissa possess strong proficiency in consumer insights, experiential design, retail technology integration, and brand innovation. During her career, she have created powerful visual narratives through physical spaces, imprinting complex concepts and ideas to consumers in genuine, tactile, and persuasive manners. She have also served as a consumer engagement trendsetter, “pop-up” industry pioneer, and entrepreneur. Melissa founded and launched a consumer experiential design firm that achieved a successful exit, driving initial client wins, monetization, and exponential revenue growth.


"Melissa brings both her industry knowledge and an approachable and educational point of view to her interviewing skills. With an authentic style, she facilitates an engaging dialogue, one where listeners can walk away from with tangible insights and thought provokers!"

-Jeffrey Roseman, Vice Chairman of Retail at Newmark


"What sets Melissa apart is her ability to cut through the noise and provide actionable insights. Whether you’re a store owner looking to revamp your space or a tech enthusiast curious about the next big thing in retail, you’ll find tangible ideas to build on. From seasoned designers to pioneering tech gurus - ensuring that listeners are always engaged with diverse and forward-thinking perspectives. Retail Refined doesn’t just skim the surface; it dives deep into topics that matter. If staying ahead of the retail curve is important to you, start here."

-Nate Frazier, Chief Operating Officer of GNC

Shopware - Top 20 eCommerce Podcast 2023
NYBJ - Top 10 NYC Executive To Watch In 2023 2023
Path to Purchase - Woman of Excellence 2023
WWD - Top 25 Most Inspirational Woman Leader 2022
LinkedIn - Top 10 Must-Know Retail Writer 2018
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Untitled-6 Customer Engagement
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pod Podcast Hosting & Public Speaking

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Recent Posts

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2024 Retail Refined

American Freight's Open-Box Approach Sets a New Standard in Retail Where Quality and Affordability Go Hand-in-Hand

Melissa Gonzalez - April 9, 2024

As consumers increasingly seek out sustainable and value-driven shopping options, American Freight stands out with its distinctive approach to the retail market. By capitalizing on the trend towards open-box purchases and the demand for high-quality products at lower prices, this retailer is leading the charge.

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Articles

Creating Immersive Retail Experiences at SXSW: What’s the Future of Brand Engagement?

Melissa Gonzalez - April 3, 2024

How can brands leverage theater-driven design to create immersive retail experiences that resonate with consumers? Melissa Gonzalez, Principal and Shareholder at MG2 Design and the host of Retail Refined, has illuminated this topic at SXSW (South by Southwest) 2024, highlighting the significance of engaging consumers through multiple touchpoints.

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2024 Retail Refined

Loyalty in Retail: Mastercard is Shaping the Future of Retail by Creating Meaningful Connections with Customers

Melissa Gonzalez - April 1, 2024

The retail space is heating up with innovation. Consumers are increasingly seeking personalized experiences and brands are harnessing the powers of new technologies and data to fulfill these demands like never before.

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2024 Retail Refined

Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL

Melissa Gonzalez - March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences.Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear.

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2024 Retail Refined

Domino's Leads the Pack in Digital Innovation by Embracing AI Across All Operations for Unmatched Efficiency

Melissa Gonzalez - March 22, 2024

As technology continues to reshape the retail landscape, digital innovation, especially through artificial intelligence (AI), takes center stage. Its transformative power over store operations and customer experiences positions AI at the forefront of industry evolution, driving businesses to explore how these tools can refine efficiency, enhance personalization, and redefine the shopping experience.

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2024 Retail Refined

AI Reshaping the Retail Industry One Personalized Experience at a Time

Melissa Gonzalez - March 12, 2024

In the ever-evolving landscape of retail, the buzz around artificial intelligence (AI) is louder than ever. With the National Retail Federation (NRF) recently highlighting AI as a focal topic and its anticipated discussions at ShopTalk, it's clear that AI is not just a trend but a transformative force reshaping the retail industry.

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